Competitive Intelligence
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Gather strong competitive intelligence to maximize your profitability in international markets - Trade Ready

Gather strong competitive intelligence to maximize your profitability in international markets - Trade Ready | Competitive Intelligence | Scoop.it
Competitive intelligence keeps a company informed about critical issues that might influence its profitability and ability to compete in the marketplace. It also enables decision makers to make more effective planning decisions.
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Competitive Intelligence: Tips to Inform Your Sales Strategy

Competitive Intelligence: Tips to Inform Your Sales Strategy | Competitive Intelligence | Scoop.it

While good sales pros don’t need to dissect a read-option, they do evaluate competition year-round – establishing a sales strategy that can be used whenever the next big game arrives.

Here are 6 game-planning strategies you can use to prepare for the next time you find yourself in head-to-head competition for a sale:

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Google's Cardboard App Is the Go-To How-To for VR Design

Google's Cardboard App Is the Go-To How-To for VR Design | Competitive Intelligence | Scoop.it

Via The Digital Rocking Chair, Timo Ilomäki
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The Digital Rocking Chair's curator insight, June 1, 2015 5:56 AM


Liz Stinson:  "IN A LOT of ways, designing in virtual reality is just like designing in real life. Certain rules must be followed to ensure that people have an enjoyable experience. In the physical world, this might mean you can navigate a building without getting frustrated; in the virtual one, it means you won’t puke on your shoes."

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CIOs put the Internet of Things in perspective

CIOs put the Internet of Things in perspective | Competitive Intelligence | Scoop.it
In the latest installment of CIO Quick Takes, three IT executives talk about the Internet of Things and the concerns that come with the opportunities offered by billions of connected devices.

Via S. Diez de Medina Ph.D., Richard Caldwell, CIP-1; AM/APMP
Peg Wright's insight:

"I believe that the biggest opportunities lie in the ability to collect, process and respond to data streams in real-time." So true...

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Richard Caldwell, CIP-1; AM/APMP's curator insight, June 3, 2015 10:51 AM

The latest buzzword is addressed by three CIOs.

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Five Tips For Analyzing Your Competitive Intelligence Data

Five Tips For Analyzing Your Competitive Intelligence Data | Competitive Intelligence | Scoop.it

Analyzing data is one of the most important parts of your competitive intelligence strategy. But it is also one of the most time consuming and frustrating. You’ll need to look beneath the surface to get the lessons provided by the data, but to do that you’ll need the right tools. Below are five tips that will make it easier to analyze your competitive intelligence data:

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4 Ways to Maximize End-User Data in Your Competitive Intelligence Portal

4 Ways to Maximize End-User Data in Your Competitive Intelligence Portal | Competitive Intelligence | Scoop.it

 

The Dutch have a saying: “meten is weten”. This freely translates into “measuring is knowing”. When it comes to competitive intelligence software, what are the benefits of generating and analyzing end-user usage reports from your CI portal? Here’s four ways that show how measuring user-data in your market intelligence or competitive intelligence tools can be beneficial to you.

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Search Marketing: Know the Competition, Know Yourself

Search Marketing: Know the Competition, Know Yourself | Competitive Intelligence | Scoop.it

My opinion is that you should know your competitors. You should follow them closely on certain metrics and learn from them.. Competitive intelligence should be thorough and, in that spirit, I will discuss some of the top competitors in the US car industry in comparison with the UK car industry including who has good content strategy and what the brands are doing to get their online visibility.

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Three Competitive Intelligence Lessons from CI Pioneer Leonard Fuld

Three Competitive Intelligence Lessons from CI Pioneer Leonard Fuld | Competitive Intelligence | Scoop.it

When looking back at the history of competitive intelligence, one can’t leave out Leonard Fuld. Not only is he a speaker, author, and leader of his own business intelligence company, he developed many of the competitive intelligence gathering techniques professionals use today. He’s contributed so much to the development of competitive intelligence, which is why we’re focusing on a few key lessons Leonard has shared over the years:

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2014 Law Librarian Survey Trends: Embedding, Competitive Intelligence, KM, Sole Providers

2014 Law Librarian Survey Trends: Embedding, Competitive Intelligence, KM, Sole Providers | Competitive Intelligence | Scoop.it
A Sampling of Key Trends From the 2014 Law Library Survey58% of Library Chiefs are responsible for overseeing Competitive Intelligence73% report that the volume of Competitive Intelligence research has increased40 % of Library Chiefs are responsible for Knowledge management
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Strategy, not Technology, Drives Digital Transformation

Strategy, not Technology, Drives Digital Transformation | Competitive Intelligence | Scoop.it

Executives who think they're in a technology arms race are focusing on the wrong area: The 2015 Digital Business Global Executive Study and Research Project by MIT Sloan Management Review and Deloitte identifies strategy, not technology, as the key driver of success in the digital arena. Conservative companies that avoid risk-taking are unlikely to thrive — and they'll also lose talent, as employees across all age groups want to work for businesses committed to digital progress. The report is available online and as a PDF, and the online version includes a Digital Business Interactive Tool with interactive charts to explore the data set.

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Adele Taylor's curator insight, August 18, 2015 6:00 PM

I was having this exact conversation with a client yesterday...

Elizabeth Alfaro's curator insight, August 19, 2015 12:15 PM

Technology is the way, not the purpose. 

Gabriel Grey Boyd's curator insight, August 19, 2015 3:27 PM

     A reasonable approach. The writer is suggesting that strategy is the true key too success in the digital market. Also following up with "... strategy, not technology, as the key driver of success in the digital arena." This is true.  If a company is unwilling to break the mold and chase that new market wave as it forms then they will most likely fail, not always, but more often than not. It is no shock that this claim has been made and it is an honest one at that. Perhaps strategy is the true victor in the free-market economy.

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Templates for Win Loss Analysis

Templates for Win Loss Analysis | Competitive Intelligence | Scoop.it

The question I get asked the most often is: “Can you share your win loss templates? While there is some commonality among the questions you want to ask your customers and prospects based on your industry and the things sales, marketing and product developers want to know; you need to use your creative juices. You also want to ask the right questions to answer your goals for conducting win loss interviews and analysis. For example, you might want to learn how your product or service is used, since it might be different from your company’s intention.

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Cloud, intel initiatives detailed at C4ISR & Networks Conference

Cloud, intel initiatives detailed at C4ISR & Networks Conference | Competitive Intelligence | Scoop.it
Top officials discussed a number of high-profile issues the Defense Department is juggling in cyber, cloud and intelligence at the 14th annual C4ISR & Networks Conference, held April 7 in Arlington, Virginia.

Via Richard Caldwell, CIP-1; AM/APMP
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How to see into the future - FT.com

How to see into the future - FT.com | Competitive Intelligence | Scoop.it
Billions of dollars are spent on experts who claim they can forecast what’s around the corner, in business, finance and economics. Most of them get it wrong. Now a groundbreaking study has unlocked the secret: it IS possible to predict the future – and a new breed of ‘superforecasters’ knows how to do it.
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Rojey Alexandre's curator insight, September 17, 2014 3:27 AM

How to make forecasting feasible?

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Content Marketing Tools: The Ultimate List

Content Marketing Tools: The Ultimate List | Competitive Intelligence | Scoop.it
The Ultimate Content Marketing Tools List has been updated as of August 14, 2014 to include over thirty new tools and several new categories including localization, digital asset management, web analytics, social media analytics, funnel analytics and website analytics. Demand for businesses to provide their readers with the best content available is on the rise and 71 percent of marketers are increasing their content marketing budget in 2014. Because of this, the content marketing tools universe is expanding.

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Michelle Bish's curator insight, August 16, 2014 10:24 AM

All I can say is WOW!

Carolyn M Todd's curator insight, August 16, 2014 5:26 PM

Interesting chart created by curata.com.  It's busy but it expresses the complexity of the challenge of creating a sound content marketing strategy.

Jennifer Lancaster's curator insight, August 17, 2014 9:15 PM

Finding the right tools for your type of business is getting even more important, and utilising the content marketer's knowledge can help.

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The $2B promise of predictive intelligence

2 billion dollars. That’s the revenue one Fortune 500 company believes it will earn in the next two years by adding a predictive intelligence solution to its marketing and sales systems.
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Certification Makes for Higher, Better Paying Jobs - (press release)

In a just released survey by the Fuld-Gilad-Herring Academy of Competitive Intelligence, 420 respondents from a wide range of industries revealed that Certified Intelligence Professionals (CIP™s) are significantly more likely to be in the higher pay categories (defined as $80K to over $200K), have 25% more likelihood to be in the top categories ($125K+) and on average earn 15% more than those not certified. In addition CIP™s get promoted fast...

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Competitive Intelligence Sources: Stay Ahead of the Game

Competitive Intelligence Sources: Stay Ahead of the Game | Competitive Intelligence | Scoop.it

A question that frequently comes up on different competitive intelligence forums is what are the best competitive intelligence sources. While this of course depends on your industry and your company goals, we have put together the following comprehensive list to help you stay ahead of the game..

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Afrikasources's curator insight, July 31, 2014 5:07 PM

Develop and mine your own sources

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Customer Experience Intelligence Inspires Innovation

Customer Experience Intelligence Inspires Innovation | Competitive Intelligence | Scoop.it

The most intelligent organizations are overcoming battlegrounds and silos to maximize their return on customer intelligence. They're insisting on the "dog wagging the tail" by instilling customer experience context for all actions and decisions company-wide. They're applying customer intelligence to innovate the full customer experience "bundle". And they're equipping organizational learning by sharing, showing actionable patterns, focusing on what customers are trying to get done, and being proactive in enabling customers to love the company. .

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Mary Gravitt's curator insight, August 5, 2014 11:00 AM

#B2B #Leadgenerations #Marketingappointmentsetting

Patrice Laubignat's curator insight, August 6, 2014 12:22 PM

Comment améliorer l'offre en interprétant les insights nés de l'expérience client ? Le contexte est-il décisif dans le ressenti intelligent de l'expérience ? 

Michael Allenberg's curator insight, August 9, 2014 11:48 AM

I love this post!!