Competitive Intelligence
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[INFOGRAPHIC] 27 Proven Marketing Strategies For A Small Budget - SocialMeep

[INFOGRAPHIC] 27 Proven Marketing Strategies For A Small Budget - SocialMeep | Competitive Intelligence | Scoop.it
In the infographic below, digital marketing agency Crawford and O’Brien illustrates 27 marketing strategies to “double traffic in under 30 days”...

Via John van den Brink, Brian Yanish - MarketingHits.com
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Jeff Domansky's curator insight, October 13, 2013 4:42 PM

Very actionable tips for better social marketing results.

Adelyn Picciani's curator insight, October 14, 2013 10:27 AM

Good graphic with some common sense approaches.

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5 Reasons Marketers Fail at Competitive Intelligence

5 Reasons Marketers Fail at Competitive Intelligence | Competitive Intelligence | Scoop.it

A recent IBM study suggests that although 80 percent of CMOs conduct market research and competitive benchmarking to make strategic decisions,too many rely on traditional (manual) practices that only offer little insights.

Instead of knowing what consumers want and how to market those products with great content and creative ads, CMOs need to do a better job at managing risk and showing their competitors who is boss. But to do so, marketing teams need structured goals, CI initiatives, and tools to produce action-driven competitive intelligence that supports marketing strategies and investment decisions.

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Emma Nightingale's curator insight, September 24, 2013 8:26 PM

I enjoyed reading this article, rather than focussing on the marketing strategies of a brand, it focusses more on the research brands need to do to stay ahead of competitors. its not simply about knowing what your consumers want and how to market a product, its about gaining an advantage over competitors and maintaining that advantage. If competitors have an advantage over you, this can have devistating effects on the brand.

Another point in which i found interesting is that of, most marketers aim to keep their customers happy and often dont focus on entering new market share. As investing in new market share can be risky, marketers tend to focus on existing customers. Failing to notice competitors can also affect market growth.

Overall i thought this article was interesting, it pointed out some key ideas in which marketers should be constantly aware of in order to remain in a prominant position in the market.

kendall irvine's comment, September 25, 2013 5:53 AM
I agree with Emmas highlight from the article about the importance of brands and companies needing to complete market research. It is an important aspect of any business and should be something frequent that is happened in order to remain at the top. It is important that marketers take time to analyse information they come across from researchers and decide the best way how they can make their product or brand that they are associated with better.
Kamal Sunker's comment, September 25, 2013 9:15 PM
Good post Emma, it is important that before we even start planning a strategy, we must first be able to identify who our competitors are so we can gain an advantage over them. The more information we have, the more effective our campaigns will be and the easier it will be for us to 'blow our competitors out of the water'. This article also outlines the fact that marketing teams need to have structured goals. Not just for the sake of gaining knowledge of the competition and the target audience but also for investors. This was a good read.