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The Science Behind Customer Churn

The Science Behind Customer Churn | competitive Intelligence | Scoop.it
Customer-loyalty and retention is paramount in the online marketplace. Here's how to get the most out of Big Data and keep your customers coming back.
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Citation Networks Yield Competitive Intelligence | Research Tools Box

Citation Networks Yield Competitive Intelligence | Research Tools Box | competitive Intelligence | Scoop.it
Citation Networks Yield Competitive Intelligence | Research Tools Box
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Companies Collect Competitive Intelligence, but Don’t Use It

Companies Collect Competitive Intelligence, but Don’t Use It | competitive Intelligence | Scoop.it
Too many decisions ignore the industry landscape.
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Five Debates about CI that will never be resolved

Five Debates about CI that will never be resolved | competitive Intelligence | Scoop.it
Last November, at SCIP Amsterdam, I was enjoying the excellent coffee at the Krasnapolsky with an old friend, and long-time SCIP veteran.
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(Tacit) Knowledge Is Power (competitive intelligence)

(Tacit) Knowledge Is Power (competitive intelligence) | competitive Intelligence | Scoop.it


 Companies gain a competitive advantage when different divisions, such as sales and marketing, share non-quantifiable information. But to support the flow of this all-important tacit knowledge, managers must encourage social ties and cross-functional relationships. Sharing soft data between salespeople and marketers can boost a company’s innovation efforts and improve its relationship with customers


Via Luis Alfonso Romero Gámez
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The 12 Best Competitive Intelligence and Benchmarking Tools

The 12 Best Competitive Intelligence and Benchmarking Tools | competitive Intelligence | Scoop.it
When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., increasing social engagement, website traffic over time, etc.)…
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Competitive Intelligence: The Art of Making Informed Decisions

Competitive Intelligence: The Art of Making Informed Decisions | competitive Intelligence | Scoop.it
All online businesses use Google Analytics to analyze their performance on a regular basis. From time to time they also take a look at their competitors’ activity to avoid surprises. But the questi…
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Build your competitive intelligence with benchmarking

Build your competitive intelligence with benchmarking | competitive Intelligence | Scoop.it
Competitive intelligence is easy to joke about. “You mean corporate espionage,” many contractors might joke. Not exactly. Legally and ethically gathering relevant data on your competitors can be a valuable, productive practice.
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50 Competitive Intelligence analysis techniques

50 Competitive Intelligence analysis techniques | competitive Intelligence | Scoop.it
Analysis is often where the ball drops as far as competitive intelligence analysts are concerned.
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DemandJump: Predictive Marketing and Competitive Intelligence

DemandJump: Predictive Marketing and Competitive Intelligence | competitive Intelligence | Scoop.it
The Internet is an amazing source of data that, if mined, can produce a wealth of knowledge. But according to this year’s CMO Survey, , only half are able to obtain a good qualitative sense o…
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