Competitive Edge
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Competitive Edge
Creating your Unique Value Proposition to gain your Competitive Edge.
Curated by Marc Kneepkens
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Is buying reviews an ethical business practice? | eCreations

Is buying reviews an ethical business practice? | eCreations | Competitive Edge |

As soon as you throw around words like “Ethical”, I get ready for a lecture on morality and religion.   That is not the intent of this article. However I will provide you with a sliding scale and you can impose your own sense of ethics and morality to determine which end of that scale you are comfortable with. I am quite convinced that ethics is a sliding scale affected by Risk, Reward and Motivation. Risk = Likelihood of punishment Reward = Size of the prize Motivation = Emotional drive derived from positive or negative circumstances As an example, if you ask most people if they would eat food from a dumpster, most would say “Hell No”. However, as your hunger grows and your options for something better recede, your willingness to partake of the... Read more, click image or title

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Marc Kneepkens's insight:

The run down on #reviews, excellent summary, including the SEO benefits with the #search engines and how they 'weigh' the reviews.

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Rescooped by Marc Kneepkens from Soup for thought!

Women Trust Word-of-Mouth Recommendations From Their Friends [Infographic]

Women Trust Word-of-Mouth Recommendations From Their Friends [Infographic] | Competitive Edge |
When it comes to peer influence on social media, word-of-mouth is the most powerful way to impact the purchasing decisions of women.

Social media marketing is constantly picked over and analyzed in an attempt to distill the formula. But old-fashioned word-of-mouth recommendation still leads the pack in getting consumers to try out a product, particularly among women.

According to a study from Ladies Home Journal, influence from female peers is age agnostic. Of those surveyed, 82 percent often share their opinions on products and services and 79 percent have made a purchasing decision based on the experience of someone they know. So be sure to respond quickly to online customer service requests to avoid bad press.

To read the full article, click on the infographic or title.

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Via malek
Marc Kneepkens's insight:

Word-of-mouth, recommendations, referrals, still the best marketing tools.

malek's curator insight, May 16, 2014 9:37 AM

Peer recommendation  beats TV advertising! Chilling

Deb Bailey's comment, May 16, 2014 12:36 PM
If a friend recommends a product or service I'll trust that over any advertising.