Competitive Edge
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Competitive Edge
Creating your Unique Value Proposition to gain your Competitive Edge.
Curated by Marc Kneepkens
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Rescooped by Marc Kneepkens from digital marketing strategy!

This 14-Year-Old Founder Explains How to Market to Teenagers on Social Media

This 14-Year-Old Founder Explains How to Market to Teenagers on Social Media | Competitive Edge |
You only have a few seconds to make an impression with teens on Snapchat or Instagram.

Everyone knows that the root of marketing is understanding your audience. Knowing who they are, and where they are. Are they reading magazines? Tweeting on Twitter? Engaging in LinkedIn groups? Reading trade publications? Watching online videos? Knowing your audience is the single most important thing for a business owner to understand. Read more: click image or title.


FREE Business Plan Template here: http://bit.l/1aKy7km

Growthink teaches how to FUND, build, grow, and sell a great business:

Via malek
Marc Kneepkens's insight:

Amazing how #marketing has evolved. #Teen #influencers certainly make an impression in that specific segment.

malek's curator insight, September 26, 2017 8:03 PM

most CMOs and CEOs never thought they would be looking to teenagers for advice on their brand or how to create a relevant, dynamic and lasting relationship with their brand, but if that is your audience, then it certainly makes sense to understand how teenagers' brains work.

Rescooped by Marc Kneepkens from Mobile Research and Statistics!

How to Design a Billion Dollar Company

How to Design a Billion Dollar Company | Competitive Edge |
Question: What do Airbnb, Snapchat and Uber all have in common (besides multibillion-dollar valuations)?Answer: None of these startups directly create the value that end users consume. These companies facilitate the exchange of value between users.

Uber does not own or operate any of the cabs its riders use, but it has a valuation of $3.5B. Pinterest does not post any of the ‘Pins’ that refer 23% of all traffic to e-commerce sites. Vine does not create any videos, yet is the fastest growing app in the world.

This is a colossal shift from traditional business models, where a company creates a product or service and then sells it to its customers.

Some call this the sharing economy or the collaborative economy. Others refer to these businesses as marketplaces or networks. But the overarching term for all of these multisided business models is a “platform.”

Platform startups have been disrupting entire industries (like Facebook and WhatsApp with communication, Youtube with entertainment and Uber with transportation), or are innovating with the goal to disrupt and take over outdated industries (healthcare, insurance, manufacturing, finance and many more).

To read the full article, click on the image or title.

Get your Free Business Plan Template here:

Via David Christopher Bilas
Marc Kneepkens's insight:

Create solutions, put it all together the right way.

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