How I Failed - the untold story | Competitive Edge |

When you start out as an entrepreneur, it's just you and your idea, or you and your co-founders and your idea. Then you add customers, and they shape and mold you and that idea until you achieve the fabled "product-market fit." If you are lucky and diligent, you achieve that fit more than once, reinventing yourself with multiple products and multiple customer segments.

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Via Justin Jones