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Social Media Primer for Emergency Medicine

Social Media Primer for Emergency Medicine | Competitive and Social intelligence | Scoop.it

There has been a surge of interest in Social Media and how it might be used in Emergency Medicine and EM Education here at the University of British Columbia.  Dr. Kendall Ho, an EM Physician and Head of the UBC eHealth Strategy Office (Facebook, Twitter)is kicking off a big push to explore SoMe with a few events:

 

A Public Forum on Social Media and Healthcare (hosted by the BC Patient Safety and Quality Council at Quality Forum 2014)A Brainstorming Session on SoMe for the Dept of Emergency Medicine (link to Doodle Scheduling Request)

With the growing interest in SoMe in EM and Medical Education, I think a short primer on the space is warranted.

This is a list, with some commentary, of (I think) excellent KT and MedEd resources in the Social Media space  so that people can explore. This is NOT by any stretch a comprehensive list, but is meant as a Primer for the upcoming discussion for those unfamiliar with the myriad faces of SoMe.

Social Media, in my opinion, is primarily a  Knowledge Translation tool rather than a primary source of medical information. It is a vast and useful filter for the ‘firehose of information’ that spews from the mainstream medical literature.

Free Open Access Medical Education (FOAM) FOAM is a movement, based in Social Media, that has blossomed in the last few years. FOAM was coined/created by Australian EM physician Mike Cadogan, creator of Life in the Fastlane one of the pre-eminent EM blogs in the world.
FOAM should not be seen as a teaching philosophy or strategy, but rather as a globally accessible crowd-sourced educational adjunct providing inline (contextual) and offline (asynchronous) content to augment traditional educational principles.
A FOAM (Free Open Acces Medical Education) PrimerFOAMEM - a dynamically updated list of the latest blogposts and podcastsFOAMSearch – a Google Custom Search Engine for FOAM Content (Disclaimer: I am the creator of FOAMSearch) Blogs Blogs are the mainstay of SoMe. They allow long form text, images, audio, and video. Almost all allow comments and replies to posts that, in the best cases, allow for interaction between the authors and other members of the community [hence 'Social' media]. Below is a list of just some of the best blogs out there: Life in the Fastlane - the grand daddy of EMCC (Emergency Medicine and Critical Care) sitesAcademic Life in EM - the heir apparentEM Lit of Note - succinct interpretations of current literatureEM Nerd - new but fantastically detailed Lit examinationsEMUpdates - less frequent posts, but high qualityDon’t Forget the Bubbles  – new PEM (Pediatric EM) blogDr Smith’s ECG Blog - from the master, Stephen SmithThe Blunt Dissection - great case-based blogEMCrit - EM Intensivist Scot Weingart’s blog to ‘bring upstairs care, downstairs’EMTutorials - Presentations with supplementary materialEM:RAP - Not Free, but likely the pre-eminent source of online CPD in EM.Resus.ME - another great mix of EM and Critical CareSt Emlyn’s - a great group blog from the Manchester EM groupThe Short Coat - one example of what a motivated learner (Lauren began the blog as a Med Student and is now an R1 in EM) can doThe SGEM (Skeptic’s Guide to EM) - Canadian video podcast from the BEEM group’sKen Milne (more about Ken here, and here) THE LIST - from LitFLthis is the most comprehensive list of active EMCC blogs Podcasts Podcasts are primarily audio, but increasingly video based, resources. Some are published on a regular schedule, others only as the creators have topics or information to share. Many, but not all, offer blog posts with related or supplementary material.EMCrit from EM Intensivist Scot Weingart (iTunes Link)ERCast EM in the trenches from Rob Orman (iTunes Link)SMART EM David H Newman is one of the smartest guys in EM, and in Medicine as a whole (iTunes Link Here) THE LIST - LitFL this is the most comprehensive list of active EMCC podcasts Knowledge Translation tools These online resources are not typical blogs, but are very useful, and often are very EBM =
based: the NNTMD Calc - created and run by some of the NNT team. Journal Clubs are a subset of the KT-tool-but-not-a-blog category TwitJCWikiJournalClubSt Luke’s/Roosevelt Journal ClubU of Washington Journal club Twitter Twitter is, currently, the forum for most of the day-to-day discussion and interaction in the EM SoMe space. If you want to keep abreast of all the goings on, then you need to be on Twitter. Lurking (following and consuming the content without interacting) is a very valid and perfectly acceptable way to use Twitter. Many, but not all, may transition from lurking to actively engaging. The only UNacceptable use of Twitter (and SoMe in general) isTrolling, so feel free to take a peek inside. FOAMStarter - New to Twitter? Follow the folks listed here as a starting point.FOAMHighlights - an account that retweets good FOAM content.High Impact - My personal list of high impact EM Twitterfolk. Includes the clinical best as well as a smattering of the lighter side of EM on TwitterMedEd - My growing list of MedEd Twitter accounts, leaning heavily but not exclusively on EM Educators Facebook etc Facebook is a bit of a hydra – many folks (myself included) keep their personal FB pages strictly personal, minimizing it’s use in the professional realm. For many however FB is THE central focus of many people’s Social Media interaction, including medical professionals. These folks are often unaware of the other SoMe channels, so new SoMe initiatives having a FB presence that points to resources outside FB  can be very useful for building an engaged audience.  I will list a couple FB pages of sites listed above: The SGEMFOAM Highlights Wikipedia & the WikiProject Medicine Wikipedia is one of the first, and most successful, crowd-sourced repositories on the web. The reliability of the information on Wikipedia has been questioned by many! but none can question the popularity of the site. As often as not, Wikipedia is the first result in any Google (or other search engine) search. There are thousands of medical articles on Wikipedia, but only a handful of physicians and other health care professionals who try to ensure their accuracy. The WikiProject Medicine is an official Wikimedia project attempting to guide and correct medical info on the site. This is also a new frontier for Medical Education, with UCSF’s recently created elective that has students collaborate on the project. UBC Dept of Emergency Medicine’s Dr James Heilman is centrally involved in the Project, and those interested in this facet of SoMe should contact him. Google+ and Google Hangouts Google+ is one of the newest SoMe platforms, and integrates with the whole Google-verse. Why do you need yet another place to put your face, and probably waste time? Well, it has some unique features that make it particularly attractive to the EMCC and MedEd communities. It allows long form articles, unlike Twitter, allows you to share your own and others’ blog posts and other things, and has a robust Community builder.  Check out the new, but already highly interactive discussions on the FOAMcc (FOAM Critical Care) Community.Google+ also introduced a new tool, Google Hangouts. Hangouts are a kind of video conferencing tool – it allows up to 10 people to join in a group video/audio chat. Participants can be added and removed on the fly. This alone would be useful for small group sessions or for connecting different sites, but there is a rather brilliant addition. Any Google Hangout can be broadcast *LIVE* to YouTube. If you choose, anyone can watch/follow your Hangout session, enabling you to reach a much larger audience. Add in Twitter as a realtime feedback/question channel, and you have a ready made, open, online conferencing tool.Just one more thing… People have already begun to extend these tools, and Nestivityseems like an exciting resource. Rob Rogers (of Univ of Maryland Emergency Medicine, andThe Teaching Course) has set up a MedEd focussed Nestivity site, and Academic Life in EM used it recently for their Book Club discussion This is far from an exhaustive look at SoMe in Emergency Medicine and Medical Education. This should be a jumping off point for any exploration. If you have questions or comments, leave them on this post, or chat with me over at Twitter.
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Social Media 2014 Statistics (interactive infographic)

Social Media 2014 Statistics (interactive infographic) | Competitive and Social intelligence | Scoop.it
Another interactive infographic - this one form Digital Insights - that lets you tweet the statistics. Isn't loading? Try this

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Content Marketing – The Only Marketing That’s Left

Content Marketing – The Only Marketing That’s Left | Competitive and Social intelligence | Scoop.it

Renowned marketing author, Seth Godin, once said -


“[Content marketing] – is all the marketing that’s left. Teaching your customers and giving your customers the resources to believe you is new marketing.”


This is very true especially today when most consumers will simply ignore the mass advertisements that interrupt them every single day.

 


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Brian Yanish - MarketingHits.com's curator insight, June 2, 2014 7:50 AM

If you are reading this, you are doing IT, the IT is consuming content. The problem with being on this side of the content (the consuming side) is that some else is getting to move the reader in a direction that will benefit them, be it a pageview, newsletter sign-up or even a sale.


This article is a good example of Lean Content, it's not lengthy on wording, it uses "other people's content" (OPC) and images to make a point.


We can even look at this Scoop.it post I just had you read as part of my Lean Content strategy.


By making this Scoop.it post my Lean Content strategy is to get you wondering who is Brian Yanish and what does his company MarketingHits.com do. 

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How To Use Instagram to Improve Your Marketing

How To Use Instagram to Improve Your Marketing | Competitive and Social intelligence | Scoop.it
Use Instagram to improve your marketing strategy. Just because you create content or conversations on Instagram, doesn't mean it has to stay on Instagram.
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Jon Dewar's curator insight, July 31, 2014 8:31 AM

#marketing #tipsandtricks #organicseo

Jon Dewar's curator insight, August 12, 2014 8:52 AM
Use #Instagram to improve your #marketing strategy.
#jdc #jdsmc #organicseo #contentmarketing
Jon Dewar's curator insight, August 15, 2014 8:59 AM

How To Use #Instagram to Improve Your #Marketing


#jdc #jdsmc #contentmarketing #socialmedia #seo #organicseo #socialmarketing

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Why Social Is the New SEO

Why Social Is the New SEO | Competitive and Social intelligence | Scoop.it

Matt Cutts’ video on the role of social media in SEO suggests that future search results may provide tighter integration with social results. It’s evident that the web is an intensely social place.

 

Maybe the size of your social empire is irrelevant. But your social presence is very relevant when it comes to search'.

 

Read More: http://www.quicksprout.com/2014/04/11/why-social-is-the-new-seo/


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Marilyn Moran's curator insight, April 15, 2014 8:43 PM

The lines are blurred between search + social.  This explains why you can't have search success without social.

outofseo's curator insight, April 28, 2014 3:24 PM

#SEO and Social Media Marketing more and more interconnected

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How to Increase Your Instagram Followers

How to Increase Your Instagram Followers | Competitive and Social intelligence | Scoop.it

Instagram is the hot social network right now. The site, which allows users to upload photos with pithy captions or hashtags, has seen tremendous growth over the past year.

 

According to a recent study, in 2012 only 13 percent of online adults in the U.S used the site. Last year that increased to 17 percent, a gain of 4 percentage points, growing faster than many other social sites.

 

Instagram users tend to be young and urban, and they’re a great target audience for many businesses.So how do you increase your Instagram following among these highly desirable potential customers? Here are a few tips that will help your feed grow....


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Jeff Domansky's curator insight, January 27, 2014 2:00 AM

Practical tips to help you get the most out of Instagram.

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The Marketing Guide to Instagram | Marketing Strategy HQ

The Marketing Guide to Instagram | Marketing Strategy HQ | Competitive and Social intelligence | Scoop.it

There are now over 150 million active Instagram users so by applying a smart photo marketing strategy you have the potential of making great gains for your brand.

 

Now that Instagram supports videos up to 12 seconds long the sky is the limit when it comes to Instagram marketing and building your brand on Instagram. Enjoy the infographic below which shares four reasons why Instagram is so powerful and five smart Instagram marketing strategies: Curate, Snap, Hashtag, Engage, and Repeat.


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Chris Jones's curator insight, November 11, 2013 5:50 PM

Instagram is really catching on for marketers. Here's a guide to get you started! #Instagram 

Terry Dunlop's curator insight, November 12, 2013 2:04 PM

Another media that hits millions of users. If it fits your expertise and skills, its a no brainer. Use it, master it, make it work for your online business.

Marie Ennis-O'Connor's curator insight, November 13, 2013 10:26 PM

add your insight...

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10 Instagram Rules Every Business Needs to Know Before Posting

10 Instagram Rules Every Business Needs to Know Before Posting | Competitive and Social intelligence | Scoop.it
While some people think Instagram is nothing more than “selfies”, “what I ate for lunch”, and “look at this sunset through a cool filter”, its potential business reach is substantial.
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The Top 15 Social Media Marketing Strategy Mistakes to Avoid - Jeffbullas's Blog

The Top 15 Social Media Marketing Strategy Mistakes to Avoid - Jeffbullas's Blog | Competitive and Social intelligence | Scoop.it
Simply opening an account or sending out tweets is not enough to make your social media effective. Here are 15 social media marketing strategy mistakes to avoid.
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Batia Adler Erez's curator insight, April 12, 2014 4:43 AM

nice!

 

Batia Adler Erez's curator insight, April 15, 2014 7:18 AM

Nice(::

2getmarketing2go's curator insight, April 24, 2014 11:23 AM

Veja os 15 erros a serem evitados na estratégia de midias sociais. Pelo mestre Jeff Bullas.

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8 Ways To Get More Pinterest Followers - Business 2 Community

8 Ways To Get More Pinterest Followers - Business 2 Community | Competitive and Social intelligence | Scoop.it
8 Ways To Get More Pinterest Followers Business 2 Community 8 Ways To Get More Pinterest Followers image get more pinterest followers Despite being much smaller than Facebook or Twitter at 25 million users, it accounts for more than 23% of all...
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Oh No Twitter Not the Hashtags & Other Twitter Changes

Oh No Twitter Not the Hashtags & Other Twitter Changes | Competitive and Social intelligence | Scoop.it
Will the Twitter changes really happen soon and how will they affect the hashtags used on Twitter today and tomorrow? If it's not broken why fix it Twitter?
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Nine0Media's curator insight, April 2, 2014 6:58 PM

#DIYSEO #SocialMediaTools

Jon Dewar's curator insight, April 8, 2014 8:24 AM

It #twitter isn't broken, then why are they looking to fix it? Details are in this article. 

 

#smallbusiness #smallbiz #organicseo #seo #sem

Barbara Alevras, PMP's curator insight, April 8, 2014 9:58 AM

Great summary of recent and pending updates to Twitter. What do you think?  Good changes? Horrible changes? 

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The 15-Minute Social Media Audit Everyone Can Do | Buffer

The 15-Minute Social Media Audit Everyone Can Do | Buffer | Competitive and Social intelligence | Scoop.it
Examine what works and what doesn't with your social media marketing by performing a social media audit.

 

Social media audit checklist

OK, I promised this would be easier and more helpful than you think, right? Well, following the outline below could mean a social media audit in 15 minutes or less. All the basics are covered here, and you can dig as deep as you choose to improve your social media marketing. This is what the audit should cover....


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Chris Bantock's curator insight, April 1, 2014 6:15 AM

Great article to audit your social media

Bart van Maanen's curator insight, April 1, 2014 6:52 AM

Dat van die 15 minuten klopt, zeker de eerste keer dat je dit doet, natuurlijk niet. Maar het is wel een handige checklist. ;-)

Laura Avila's curator insight, April 1, 2014 9:44 AM

Relevant to my Auditing for PR class. Important tips to improve one's social media presence.

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21 Types of Content Your Social Media Followers Crave

21 Types of Content Your Social Media Followers Crave | Competitive and Social intelligence | Scoop.it
As Google is slowly killing traditional SEO link building methods we are seeing a wave of content marketing adoption taking over the internet. Google wants you to earn links, not build them. For yo...

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Steve Baker's curator insight, March 31, 2014 8:08 AM

Emotive subjects are more likely to be shared on social media. Whilst this would certainly true for Facebook, I'm not convinced wrt LI.

La Boite à Donuts's curator insight, April 2, 2014 11:58 AM

Ne reste plus qu'à intégrer ces éléments dans sa stratégie de contenu :-).

 

Pour aller plus loin : www.laboiteadonuts.fr/formations !

David Alexander's curator insight, April 6, 2014 10:10 AM

 Great list for remembering what  compels us to consume this thing called social media. 

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Facebook Launches Its 15-Second, Auto-Playing Video Ads | TechCrunch

Facebook Launches Its 15-Second, Auto-Playing Video Ads | TechCrunch | Competitive and Social intelligence | Scoop.it
Facebook just announced that it's starting to run the video ads that it started testing last fall. In a company blog post, Facebook says it's working with..
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Ryan DePoppe's curator insight, March 17, 2014 9:29 AM

It will be interesting to see how this plays out. It could get REALLY annoying, really quick. I love video's impact on marketing efforts, but I don't want it forced down people's throats either....

renata mello's curator insight, March 22, 2014 5:56 AM

What does this mean for brands? Will it help increase sales?

Shri Ram Heritage's curator insight, April 4, 2014 12:25 AM

www.raobikajigroups.com

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How to Increase Your YouTube Engagement by 374% [Infographic ]

How to Increase Your YouTube Engagement by 374% [Infographic ] | Competitive and Social intelligence | Scoop.it

In order to teach you how to maximize your YouTube traffic and engagement, Neil Patel has created an infographic that breaks down exactly what you need to do.

 

As a marketer, you should consider leveraging YouTube. Even if you don’t have the time to create videos, you can still use other videos within the network.

 


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6 LinkedIn B2B Company Pages That Rock

6 LinkedIn B2B Company Pages That Rock | Competitive and Social intelligence | Scoop.it
The LinkedIn Company page is another website that you own, albeit on rented digital land. As LinkedIn continues to strengthen its content marketing centricity, B2B brands who dedicate the time and resources to create strong brand messaging and engaging content, reap the benefits. There are at least 4 factors that make a LinkedIn company page effective
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Do Social Signals Impact SEO?

Do Social Signals Impact SEO? | Competitive and Social intelligence | Scoop.it

The endgame of SEO is real people, readers, and users who are performing queries and reading content. However, social media is the actual venue where people are interacting today. Social users trust their social network for job recommendations, product purchases, personal encouragement, and news on current events.

 

It doesn’t really matter that Google doesn’t count your social signals, because you have an audience that is completely immune to any algorithm change.


Read more at: http://www.business2community.com/seo/dirty-secret-social-media-seo-0851868#!E4QRH


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9Dotstrategies's curator insight, April 28, 2014 4:43 AM

Does social signals has impact SEO? See Matt Cutt's explanation #social #signals #seo #mattcutts

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Why Social Is the New SEO

Why Social Is the New SEO | Competitive and Social intelligence | Scoop.it

Matt Cutts’ video on the role of social media in SEO suggests that future search results may provide tighter integration with social results. It’s evident that the web is an intensely social place.

 

Maybe the size of your social empire is irrelevant. But your social presence is very relevant when it comes to search'.

 

Read More: http://www.quicksprout.com/2014/04/11/why-social-is-the-new-seo/


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Marilyn Moran's curator insight, April 15, 2014 8:43 PM

The lines are blurred between search + social.  This explains why you can't have search success without social.

outofseo's curator insight, April 28, 2014 3:24 PM

#SEO and Social Media Marketing more and more interconnected

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This Report Shows Why Brands Should Embrace Instagram (If They Haven't Already)

This Report Shows Why Brands Should Embrace Instagram (If They Haven't Already) | Competitive and Social intelligence | Scoop.it

A newly released report considers the photo app the best media acquisition of the last five years.

 

Instagram still has no way of embedding external links, but that hasn't stopped brands and retailers from embracing the photo-sharing platform. In fact, it's the social network that has seen the fastest growth, most engagement, and highest conversion from browser to shopper, according a report released Thursday from startup Olapic and research firm L2.

 

Despite Instagram's billion-dollar price tag, the report considers the photo app the best media acquisition of the last five years. (The worst? Tumblr, which is a sentiment starkly different from Adobe's Digital Index released two weeks ago.) As a case in point, the study touts the following statistics:

- Engagement on Instagram is 15 times that of Facebook's, with users spending an average of 257 minutes per month.

- Instagram receives 1,000 comments and 8,500 likes per second. That comes to 1.2 billion likes per day.

- More than 16 billion photos have been shared to date, with an average of 55 million uploaded each day.

- The number of users has increased 66% to 32 million users, the fastest growing of the top 10 mobile apps.

- Instagram ads have helped retailers increase ad recall by 32% and brand message lift by 10%....


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Jeff Domansky's curator insight, February 14, 2014 2:30 AM

More about the powerful marketing mojo of Instagram for brands.

Angelina's curator insight, July 22, 2014 11:31 AM

This article further supports the idea why businesses should use Instagram to advertise their products. Given that the number of Instagram users have risen up to 66%, which showed the highest percentage of increase in users for 2013, Instagram is the perfect platform to establish relationships between brands and consumers, which could lead to the increase in customer satisfaction and loyalty towards brands. Olapic has been successful in connecting businesses and consumers together by allowing brands to post photos of consumers wearing their products. The emergence of Olapic has helped brands to gain new followers (potential customers) in instagram.

Martina Patone's curator insight, July 29, 2014 7:46 AM

instagram 

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How to use Instagram to Promote Your Business | CodeCondo

How to use Instagram to Promote Your Business | CodeCondo | Competitive and Social intelligence | Scoop.it

You should definitely begin the journey of learning how to use Instagram to promote your business by subscribing to the official Instagram for Business blog. It’s packed full of real life examples of how big brands are using photos and tiny videos to build their authority, readership and most of all: business.

 

Learning how big brands advertising on Instagram, and use their photo skills to capture attention and sales can be a great way to learn and observe, and even incorporate similar tactics into your own promotion strategies. It’s certainly not against the law, and it certainly does provide amazing results.

 

Photography doesn’t require words, itself it speaks thousands...


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Jeff Domansky's curator insight, March 10, 2014 2:16 AM

Here's a selection of useful tips for Instagram marketing.

Vicky Dobbin's curator insight, March 11, 2014 12:14 PM

Can local businesses make an impact with Instagram or do you need the exposure of a big brand to get the momentum needed to go big?

Kathryn Kurzanski's curator insight, March 24, 2014 1:43 PM

"Photography doesn’t require words, itself it speaks thousands of words, and can burst many emotions into those who care."  With that being said, it is more than likely beneficial for big businesses like Nike to have an Instagram because those who enjoy Nike products will enjoy their promotions over Instagram as well. 

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What to Do When Social Media Is Not Working For Your Business | Social Media Examiner

What to Do When Social Media Is Not Working For Your Business | Social Media Examiner | Competitive and Social intelligence | Scoop.it
What to do when social media is not working. Reevaluate your social media tactics with these tips to find and engage with your audience on social media.

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Laura Tate's curator insight, April 11, 2014 12:15 PM

Great tips in the post. It takes a great deal of analyzing your social media traffic reports to gain insight to what engages your fans more. People want to be entertained, given useful or interesting information, and even shocked!

Pawan Webworld's curator insight, April 12, 2014 8:34 AM

if that's happens so online business pulse rate is decreased & we'll get demorlised....our website earning rate is also decreased...

 

http://hotelthewoodz.com/

Rizz K's curator insight, April 12, 2014 5:26 PM

We need to constantly re-evaluate our social media marketing and fine tune our efforts with the audience. 

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You should know these - A List of Useful Educational Websites

You should know these - A List of Useful Educational Websites | Competitive and Social intelligence | Scoop.it
Imgur is home to the web's most popular image content, curated in real time by a dedicated community through commenting, voting and sharing.

Via Dr. Susan Bainbridge
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Martin Karlsson's curator insight, May 14, 2014 6:36 AM

So much fun. 

Wilko Dijkhuis's curator insight, May 27, 2014 1:45 AM

Nice list to have

Lori Onofri's curator insight, November 25, 2016 5:35 PM
Facebook, twitter, 
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Which of Your Twitter Followers Really Matter? Here's How to Find Out

Which of Your Twitter Followers Really Matter? Here's How to Find Out | Competitive and Social intelligence | Scoop.it

 

Just over a month ago, Alex Taub and Michael Schonfeld launched SocialRank, a startup that has developed a Twitter tool for brands. Though the product is one in a long line of social media analytics tools--which includes Topsy, 33Across, and Brandwatch, to name a few--it helps brands answer one very important question. 

SocialRank "tells you one really simple thing: not what your followers are talking about on Twitter, but who they are," Taub says. 

The New York City-based startup takes a pretty straightforward approach to Twitter. It doesn't provide brands with thousands of metrics like suggestions for when they should be sending tweets or the number of new favorites they got that week.  

Instead, SocialRank identifies what it calls brands' Most Valuable Followers, Most Engaged Followers, and Best Followers.

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Reduce Bias In Analysis: Why Should We Care? (Or: The Effects Of Evidence Weighting On Cognitive Bias And Forecasting Accuracy)

Reduce Bias In Analysis: Why Should We Care? (Or: The Effects Of Evidence Weighting On Cognitive Bias And Forecasting Accuracy) | Competitive and Social intelligence | Scoop.it

We have done much work in the past on mitigating the effects of cognitive biases in intelligence analysis, as have others. This post, however, is indicative of where we think cognitive bias research should go (and in our case, is going) in the future.  Bottomline: Reducing bias in intelligence analysis is not enough and may not be important at all. 
What analysts should focus on is forecasting accuracy. In fact, our current research suggests that a less biased forecast is not necessarily a more accurate forecast.  More importantly, if indeed bias does not correlate with forecasting accuracy, why should we care about mitigating its effects? In a recent experiment with 115 intel students, I investigated a mechanism that I think operates at the root of the cognitive bias polemic: Evidence weightin

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Eli Levine's curator insight, March 31, 2014 1:34 PM

It makes sense that if you just look at a given set of information from the outside world you should be able to reach some intuitive conclusions about the information.  The question then becomes whether or not the information that is presented is accurately reflecting the reality that is there in the first place.

 

This shows up in politics and government a lot, as people seek out irrelevant information to back up a pre-existing opinion or belief, rather than seek out the technical truths of the matter that are relevant to the situation at hand.  This is, unfortunately, how things get messed up pretty badly in our governing world, which then bleeds over into our social, economic and environmental worlds as well.

 

It's when we behave as lawyers instead of scientists that we run into problems; seeking for non-related facts and spins that support our bias rather than seeking out the technical truths of the matter.  It's not a difficult thing to do, for some.  But it seems that, for many in government, it is incredibly difficult indeed to focus on the reality rather than the opinion of reality.

 

Think about it.

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Top Social Media Strategies For Your SMEs Business in 2014

Top Social Media Strategies For Your SMEs Business in 2014 | Competitive and Social intelligence | Scoop.it
Social Media has continued to adapt, how businesses use social media today is different than in 2013. Get an idea of what Social Media Strategies are working.

Via Abd Torah
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Abd Torah's curator insight, March 31, 2014 9:22 PM

Top Social Media Strategies For Your SMEs Business in 2014

Mariah Healey's curator insight, April 1, 2014 8:30 PM

Social Media is an element of marketing that cannot and should not be ignored by any business or brand. In today’s society, being on social media has become a vital and integral part of communicating with consumers around the clock. Social Media is allowing companies and marketers to have a stronger connection with consumers around the clock, and provide truly engaging content for consumers, whilst simultaneously receiving relevant feedback that will prove to be incredibly useful regarding future social media endeavours.

Scooped by Xolani Wiseman Sedibe
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Social Media: 9 Questions To Ask Your Customers When Creating Content - Jeffbullas's Blog

Social Media: 9 Questions To Ask Your Customers When Creating Content - Jeffbullas's Blog | Competitive and Social intelligence | Scoop.it
In a recent blog post titled “Social Media and the 3 New Pillars of Marketing?”  I mentioned that content is one of the  key pillars that can position your company as a “thought leader” in your market segment and help you provide solutions to your customers problems. So now we need to start looking more closely at what are the important [...]
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