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Rescooped by Brandon Kaleb from Marketing&Advertising
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BMW EfficientDynamics Poster | ADMAREEQ - Quality Marketing and Advertising Campaigns Blog

BMW EfficientDynamics Poster | ADMAREEQ - Quality Marketing and Advertising Campaigns Blog | Compete | Scoop.it
More Power, Less Consumption.New Advertising by BMW...

Via Aslan Patov
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Rescooped by Brandon Kaleb from sustainable architecture
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The BMW Olympic Park Pavilion: a symbol of innovation in design & sustainability

The BMW Olympic Park Pavilion: a symbol of innovation in design & sustainability | Compete | Scoop.it

BMW Pavilion represents a significant architectural addition to the Olympic Park, showing a range of the company’s latest vehicles against the backdrop of the Olympic Stadium and Aquatics Centre.

 

Tim Abbott, Managing Director, BMW Group UK comments: “The role of the Pavilion is two-fold – to explain the support we’re providing as the Official Automotive Partner to the London 2012 Olympic and Paralympic Games, but also to provide a powerful visual symbol of our commitment to the highest standards of innovation in design and sustainability. We look forward to welcoming visitors and guests to the BMW Group Pavilion throughout the Games.”

Water plays a central role in the Pavilion’s design. The Waterworks River provides the water, which is filtered and used to cool the building as it flows down the walls, before being returned to the river. The upper floor is surrounded by water, reflecting views of the Olympic Park and each of the rooftop pavilions has a distinctive, light roof and slender, straight columns, designed to complement other Olympic Park structures including the Velodrome.


Via Lauren Moss
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