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Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events
Small to large corporation for branded merchandising spend control and brand awareness. My technology is what sets me apart.
Curated by Linda Allen
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The Importance of Social Media For SEO

The Importance of Social Media For SEO | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it

"SEO and use of Social Media are essential to success. On their own, they’re only a piece of the puzzle, and only doing one may not produce the results you want".

 

SEO, or search engine optimization, is a form of marketing through which a company’s website, or piece of content on a website, reaches a higher ranking on search engines to maximize visibility to consumers thereby creating a higher probability of traffic, which can later translate to sales and/or interaction depending on your business goals.

 

This is accomplished through creation of “do follow” links within a number of different arenas. While there’s more to making a web-based company successful than just good SEO, it is a very important part of getting clicks and page views.

 

Read More: http://www.thenextwomen.com/2013/04/18/introduction-seo-online-marketing-strategy


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Great insight!

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Jean-Marc TRESOR's curator insight, April 26, 2013 10:43 AM

Social Media

Nick Mortel's curator insight, June 21, 2013 8:04 AM

add your insight...

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12 Types Of Social Media Users – infographic

12 Types Of Social Media Users – infographic | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it
There Are 12 Types Of Social Media Users – Which One Are You? – INFOGRAPHIC

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WordPress SEO & Social Media's curator insight, April 17, 2013 3:00 AM

12 Types Of Social Media Users #infographic - http://hosting.ber-art.nl/types-social-media-users /@BerriePelser - #SocialMedia

Productive Tech Tips's curator insight, April 19, 2013 2:06 PM

I'm probably an informer

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12 Principles of Collaboration

12 Principles of Collaboration | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it
Twelve collaboration principles that successful organizations follow.

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Linda Allen's insight:

Thank you Richard, great principles!

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Philippe Vallat's curator insight, May 22, 2013 3:49 PM

Great principles!

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10 Best Social Media Management Tools

10 Best Social Media Management Tools | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it

Social media is one of the most effective ways for you and your business to get more traffic and generate new leads. Having a presence on all the major networks like Facebook, Twitter and LinkedIn is a necessity these days for any business. But what tools are the social media gurus actually using to manage these multiple accounts?


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academiPad's comment, April 20, 2013 10:50 AM
I see... I am using the Mac version of Tweetdeck. Will have to check out these other hootsuite features again and digg deeper
Martin Gysler's comment, April 20, 2013 10:52 AM
Thank you for your very useful information Wendy. I think you said what many people need to know to find their way in the social media world where the plethora of tools makes things, sometimes, complicated.
Anthony Burke's comment, April 21, 2013 1:22 AM
All these tools keep "leap-frogging" each other in terms of functionality so I just keep an eye on several of them which is where this community comes in useful to see what others think and are using :)
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Before Asking for Change, Take a Look in the Mirror - Forbes

Before Asking for Change, Take a Look in the Mirror - Forbes | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it

The status quo by itself is not harmful but when it morphs into a kind of permanence then it can be harmful. Management becomes ossified in their roles and employees understand that their role is not to think but to do as they are told. That of course is deadly.


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John Michel's curator insight, April 15, 2013 7:15 AM

The status quo by itself is not harmful but when it morphs into a kind of permanence then it can be harmful. Management becomes ossified in their roles and employees understand that their role is not to think but to do as they are told. That of course is deadly.

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The Worst Leadership Tragedy

The Worst Leadership Tragedy | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it
The worst leadership tragedy is pissing away your potential. Stop insulting your Maker, degrading yourself, and disrespecting the people around you by wasting inborn aptitudes and abilities. Neglec...

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John Michel's curator insight, April 13, 2013 11:20 AM

The worst leadership tragedy is *pissing away your potential.

Stop insulting your Maker, degrading yourself, and disrespecting the people around you by wasting inborn aptitudes and abilities.

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Social Media vs Search Engines for Blog Traffic: Who Wins in Content Marketing?

Social Media vs Search Engines for Blog Traffic: Who Wins in Content Marketing? | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it

What performs better? Sending people to sites via your social networks or just writing good stuff and letting the search engines do their thing?

 

Read More: http://www.blogworld.com/2013/04/10/social-networking-vs-blog-traffic-seo-content-marketing/


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Thomas Wooldridge's curator insight, April 19, 2013 7:21 AM

Search engines are relying heavily on social media to provide more effective search engine rankings.  Don't just talk about the funny cat pictures on Facebook.  Start pushing out high quality content there

Beny's comment, April 19, 2013 12:00 PM
I think both of them are imporant to sending people to our sites
Robert Kempster's comment, April 30, 2013 7:43 AM
Definitely so much so, these days.
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Bruce Schneier Warns of Internet Dangers and that we Lack the Social or Political Will to Face Them | MIT Technology Review

Bruce Schneier Warns of Internet Dangers and that we Lack the Social or Political Will to Face Them | MIT Technology Review | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it
Bruce Schneier says “we as a society are heading down a dangerous path”

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Tactics to Spark Creativity

Tactics to Spark Creativity | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it
Even people who lack ideas can set the scene for inspiration. Daydreaming, a belt of booze or even gazing at the color green can help.
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The Evolving Intersection of Site Search, SEO, and Social Search: Why Marketers Should Care

The Evolving Intersection of Site Search, SEO, and Social Search: Why Marketers Should Care | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it

Search is the new navigation, so goes the mantra today – and that means search, in all of its forms, has become a key ingredient for the success of any online business. Since online users are now conditioned to quickly search for information instead of browsing for it – and are quick to abandon a site if they don’t find what they came for – search is a feature that you, as marketers, must study closely.

 

Read More: http://www.adotas.com/2013/03/the-evolving-intersection-of-site-search-seo-and-social-search-why-marketers-should-care/


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The Ultimate Collection of Advanced SEO Techniques by Neil Patel

The Ultimate Collection of Advanced SEO Techniques by Neil Patel | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it

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ben bernard's comment, January 30, 2013 12:03 AM
my topics :) http://www.scoop.it/t/direct-marketing-services
Herve Peitrequin's curator insight, January 30, 2013 3:34 AM

Probably the best infographic I have seen in a while.

 

55Mb of usefull stuff.

Gaurav Pandey's curator insight, March 3, 2013 9:25 PM

Yes, link

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How Social Signals Affect SEO

Do social signals really play a big role in SEO?  We know for certain that social media plays an essential role in increasing website traffic and creating awareness for your brand.

 

But can social signals also improve your rankings? Yes, they can.

 

Read more at: http://www.business2community.com/seo/how-social-signals-affect-seo-0448528


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Martin (Marty) Smith's curator insight, April 1, 2013 9:13 AM

Use Social Signals or Drown
that was the choice Google faced. They could fight against the social tide or use it. Then Navneet Panda stepped up with his new machine code algorithm and Google could use social signals to see just how clean or dirty our rooms really are/were. 

Are social signals important to SEO? Absolutely. Is SEO still important to your ability to generate converting traffic? Absolutely.  

Recently I wrote Storytelling Is The New SEO (on Slideshare) because one of the secret implications of social signals being used so extensively by search engines is we must create content that engages and is shared.

 

Not all content is up to that task, or, more accurately, our execution of some types of content such as heavily lawyer influenced terms is not up to the task of being shared.

My advice is to ONLY have content on your website someone will want to share.  

 


Storytelling Is The New SEO
http://www.slideshare.net/martinmartysmith/storytelling-new-seo  

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Announcing our newest offering — Read.it!

Announcing our newest offering — Read.it! | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it
For the past few months, the team here at Scoop.it has been focusing on “taking curation beyond the platform,” our own little bit of rebellion against computer-only or anti-mobile curation tools and platforms.
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Why Positivity is So Essential in the Workplace

Why Positivity is So Essential in the Workplace | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it
Most of us are familiar with the terms "economic capital" or "human capital", but have you considered the notion of "psychological capital" and how it relates to your
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John Michel's curator insight, April 17, 2013 6:22 PM

 Researchers studying the application of Positive Psychology to the workplace have carefully considered this idea - as a growing body of evidence demonstrates that a positive mindset can not only affect our attitudes toward work, but the outcomes which follow. Indeed, the "psychological capital" that we bring to the table, can have a significant impact upon work and career.

Scott Span, MSOD's curator insight, April 18, 2013 9:26 AM

How are you thinking? 

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How to Scale Your Leadership Style

How to Scale Your Leadership Style | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it
I was recently asked how I think about scaling leadership.To answer the question, I first need to share my view of leadership, which is grounded in the belief that it is not a leader’s job to
Linda Allen's insight:

Thank you; I like your insight

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How to Be the Life of the Social Media Party

How to Be the Life of the Social Media Party | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it

I keep hearing about a problem on social media, so I sat down to write this post to help both those suffering from repeated requests for “favors”, and those who make them.  It’s perhaps not the “help” those making the requests were asking for, but it should help them.  Please do take this unsolicited advice in the spirit of future success and friendships, both online and offline.


Via Martin Gysler
Linda Allen's insight:

Cheers!

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Done4USocialMedia's curator insight, March 14, 2013 5:40 AM

How true this is, we can all learn a lot from just taking time to connect.

Daniel Imbellino's comment, April 18, 2013 12:27 AM
Sometimes people fail to recognize the word "Social" in social media! As a web designer I understood the technical aspects of the internet well, but not the psychological ones, and I failed miserably at one point for this very reason. I finally realized how important it is to socialize and connect with others who share our common interests online, and its this very aspect of social networking that drives my websites today. I still have hickups with not connecting well on most social media platforms, but I nailed it on the head with Google+. So I guess there's always another hurdle we need to jump.
Martin Gysler's comment, April 18, 2013 10:45 AM
Great Daniel, I think you have understood the most important. Now you need only patience that your new approach pays off ;-)
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Social Learning: What To Manage In Learning & What To Leave Alone -

Social Learning: What To Manage In Learning & What To Leave Alone - | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it

Management is a dodgy technology for the 21st century.

Daniel Pink’s words, not mine, but it’s true.

Management is a construct of industrialization. To be fair, it has a role anywhere: networks, sports team, software, app stores, parks, and retail environments are all managed (with varying degrees of efficiency and success). But what about in learning? What should be managed there?

What is to be learning–so, standards?

The pattern and form of those standards–so, curriculum?

How that curriculum is delivered to students–so, teaching?

What happens when pre-determined learning outcomes aren’t met–so, remediation?

These are all constructs that we often seek to refine rather than replace, but our relative lack of success here compared to our expenditure of time, money, and ideas should make us wonder–are we doing it right?

Social Learning is already happening.


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Great information

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THE CREATIVE PERSONALITY - How to tell if you're creative

THE CREATIVE PERSONALITY - How to tell if you're creative | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it
Linda Allen's insight:

Creativity is important..

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John Michel's curator insight, April 14, 2013 8:26 AM

There are seven elements of a creative personality, so if you’re thinking about quitting your job as a lawyer or stock analyst to go on tour with your band or finally write that novel, you might want to consider the list below.

Nat Sones's curator insight, April 15, 2013 11:11 AM

There are mindsets and mindsets. Everyone's capable of creativity - but some animals are more equal than other animals, as it were. Here, a look at the types and mindsets of creativity and how to use them best. 

Mark A. Taylor's curator insight, April 15, 2013 3:30 PM

There are seven elements of a creative personality, so if you’re thinking about quitting your job as a lawyer or stock analyst to go on tour with your band or finally write that novel, you might want to consider the list in this article.

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10 Ways To Be More Creative

10 Ways To Be More Creative | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it
What inspires you? What gets you wanting to find ways to be more creative? This print-worthy visual details 10 awesome ways to get inspired.

Via Ana Cristina Pratas
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Lia Papapetrou's comment, April 14, 2013 12:56 PM
write down and share small precious thoughts!
Ana Cristina Pratas's comment, April 14, 2013 3:11 PM
Love your ideas! Driving in open spaces inspires me :-)
Sarantis Chelmis's comment, April 14, 2013 3:57 PM
i just take a nap...
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A keyword research process for integrating SEO and Social activities

A keyword research process for integrating SEO and Social activities | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it

One common approach that different teams involved in SEO and social media can profitably work together on, is through understanding consumer interests as shown by keywords.

 

SEO and Social Media experts tend to use different tools and have different mindsets, so working together can develop a better approach in Keyword Analysis and research for both activities.


Read More: http://www.business2community.com/integrated-marketing/5-steps-for-integrating-seo-and-social-media-marketing-activities-0455764


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Bring Your Own Device: Advantages, Dangers, Risks and best Policy to stay secure

Bring Your Own Device: Advantages, Dangers, Risks and best Policy to stay secure | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it

Bring Your Own Device (BYOD) is more complex than most people know, read further to learn… . .

 

Keywords for this free course: . motivation, engagement, heroes, Security-Scouts, critical thinking, stay out of the box, adapt to new technologies, be aware of the malware, nobody is perfect, knowing the dangers and risks, responsibility, responsibility of School, responsibility of IT-Admin, responsibilities of BYOD users, Apple insecurity, Insecurity of Apps, Principals responsibilities, Mobile Device Management, risks of BYOD, BYOD-Policy, IT-Security Infrastructure, Teacher-Parents Meeting, Cyberwar, Cyberwarfare, Government, Internet-Safety, IT-Security knowledge basics...

 

The weakest link in the Security Chain is the human! If you don’t respect certain advice you will get tricked by the Cyber-Criminals!


=> NOBODY is perfect! A security by 100% doesn’t exist! <=

 

Read more:

http://gustmees.wordpress.com/2012/07/07/bring-your-own-device-advantages-dangers-and-risks/

 


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More information on BYOD

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Ness Crouch's curator insight, January 25, 2013 3:00 PM

BYOD is a controversial topic in some education circles but as with any new technology if precautions are taken to protect information and identity BYOD can make a massive difference in a classroom.

kallen214's comment, February 6, 2013 1:18 PM
Thank you for the information.
Gary Harwell's curator insight, April 3, 2013 12:47 AM

Is ti possible that we have a special room for this?

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6 Ways To Conquer Leadership Pressure - Forbes

6 Ways To Conquer Leadership Pressure - Forbes | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it
How a leader deals with pressure will tell you much about who they are as a person. Their reaction to pressure will reveal the strength of their character and conviction, what and whom they value, and whether or not they can be trusted.
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John Michel's curator insight, April 4, 2013 8:35 AM

How a leader deals with pressure will tell you much about who they are as a person. Their reaction to pressure will reveal the strength of their character and conviction, what and whom they value, and whether or not they can be trusted. The reality is most people buckle under pressure. Only a few handle pressure well, and even fewer possess the qualities to be able to thrive on pressure.

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Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it

The key to developing a successful strategic marketing plan begins by re-evaluating your marketing and content development plans.

 

Here's how to make social media, SEO, analytics, blogging, and content development work together synergistically.

 

Read More: http://searchenginewatch.com/article/2258738/Social-SEO-Content-How-to-Create-a-Potent-Integrated-Marketing-Campaign


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Michael's comment, September 26, 2013 2:50 AM
Again I think you found a great article and your insight is spot on. I think the article sums up the communications mix quite well, especially the importance of evaluating a campaign. I think too often it is easy to plan an extensive campaign but forget about evaluating it - evaluation is the time to see what worked/didn't work and improve on it for the next campaign so it is obviously critically important.
Sam Wilkinson's comment, September 26, 2013 4:18 AM
I have to agree with michael, you articles and insights are awesome. With this article I like the emphasis on measuring a campaigns success as it is often the part of a campaign where marketers can learn the most .
Blake Holmes's comment, September 26, 2013 6:21 AM
This article was great and furthered my undertstanding of the importance of planning and evaluating when creating an Integrated Marketing campaign. Also the idea of measuring objectives is crucial to gauge whether or not a campaign is successful or not.
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The Art of Observation and How to Master the Crucial Difference Between Observation and Intuition | Brain Pickings

The Art of Observation and How to Master the Crucial Difference Between Observation and Intuition | Brain Pickings | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it

By Maria Popova

 

:"“In the field of observation,” legendary disease prevention pioneer Louis Pasteur famously proclaimed in 1854, “chance favors only the prepared mind.” “Knowledge comes form noticing resemblances and recurrences in the events that happen around us,” neuroscience godfather Wilfred Trotter asserted. That keen observation is what transmutes information into knowledge is indisputable — look no further than Sherlock Holmes and his exquisite mindfulnessfor a proof — but how, exactly, does one cultivate that critical faculty?

 

"From The Art of Scientific Investigation (public library; public domain) by Cambridge University animal pathology professor W. I. B. Beveridge — the same fantastic 1957 compendium that explored the role of the intuition and imagination in science and how serendipity and “chance opportunism” fuel discovery — comes a timeless meditation on the art of observation, which he insists “is not passively watching but is an active mental process,” and the importance of distinguishing it from what we call intuition."


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Observation and Listening..

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The Future of SEO Is Social

The Future of SEO Is Social | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it

Some reports state that social indicators (shares, retweets, +1’s) are already more important than incoming links. 


This isn’t exactly news, as we’ve seen Google systematically destroy search manipulators for the past couple of years. While it isn’t exactly headline material, it does show that the future of search is a blend between traditional organic search and social media.


Read More: http://socialmediatoday.com/agreen1019/1328926/future-seo-social-graph-search-google-plus


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javiergil23's curator insight, March 31, 2013 2:13 PM

add your insight...

Martin (Marty) Smith's curator insight, April 1, 2013 7:53 AM

Social Dominance & New SEO
I wrote Storytelling is the New SEO (http://www.slideshare.net/martinmartysmith/storytelling-new-seo ) because we play for shares. If we play for shares some content, the content capable of generating shares, is more important than other content.


This is especially true in the case of "social search" or Facebook's new "graph search" that moves technical SEO to the backseat as social search drives the car. Because when you are in a car looking for pizza you don't care about technical SEO. You care about what tastes good :). 

If that is the case, then the WAY we generate content needs to change. We need to CURATE more since our curation sends the "we are listening and care about someone's take other than our own" signal and because we can test with curation and then confirm with creation.

Storytelling is the new SEO has almost 7,000 views so it struck a nerve. The nerve it struck is our attempts at understanding the new SEO, the more social SEO the SEO dominated by social signals.