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Scooped by Christine IMC

8 Direct Mail & Social Media Marketing Mistakes Your Small Business Are Making

8 Direct Mail & Social Media Marketing Mistakes Your Small Business Are Making | Wk3 & Wk8 IMC & Direct Marketing | Scoop.it

I reviewed a well-known shared direct mail package recently and came up with these 8 suggestions that will help out every small business.

Christine IMC's insight:

This is an insightful article which talks about how small businesses can add in social media within their direct marketing approach. From her finds of the small companies she's surprised that not many had any links to social media or if they did it was less than half. There are obviously still small companies who still use the old tried and tested brochures, cards or booklets to promote themsleves to customers but as this is now a predominantly technologically advanced era and will continue to be so then companies need to take into consideration of the new directions of direct marketing as well as promoting the socail media a company uses but not just creating it and not using it but actually including it into the companies marketing strategy, some good tips for small companies who aren't familiar yet or who aren't using this type of direct media to their advantage.

Melika Trott's comment, September 27, 2013 12:06 AM
I agree with German, its the simple things such as not putting the company website on flyers and hard copies of peomotional documents. This is especially important in New Zealand as you say because most of our business are reasonable small and unheard of.
Patrick Wong's curator insight, March 11, 2014 11:04 PM

what a great article explaining the little mistake the small businesses are making with direct mail and social media. often are about not having sufficient information on your social media/ your company is hard to find which make it hard for customers to have an efficient communication with the small business. Small business need to watch out this every little things because they are what make the business to have a good integrated marketing communication. 

Lili Wang's curator insight, May 15, 2014 5:42 PM

This was an interesting article to read as it clearly stated why some small busnesses are not succeeding in their industry as it talked about the factors that is holding them back.  Small businesses need to watch out little things because they are the core knowledge to ways that the company can improve on in the IMC process


Rescooped by Christine IMC from IMC

Integrated Marketing Communications: Why Is It So Important?

Integrated Marketing Communications: Why Is It So Important? | Wk3 & Wk8 IMC & Direct Marketing | Scoop.it
It's a constant concern for just about anyone running a business.  Whether you're a huge fast-moving consumer goods conglomerate or a one-man home-based office, the question always is: "How can I k...

Via Holly Adams
Christine IMC's insight:

I agree with Marzen as it the article defines IMC in a great way as well as pointing out a few keypoints as to how important IMC is for companies and how using it has positive influence on a companies increased contact points rather than a select few i.e. mass media and door to door it covers a whole range in order to reach more of a target audience by encompassing that with other medias from mass, word of mouth, DM, customer service, etc. Also the emphasis on customer satisfaction on keeping customers vs. winning them back once lost. The idea that this generation now have a heightened usage online vs 20 years prior will also impact comapnies by getting involved online as well and continuing to grow with the times, it shows IMC really can do much more for a company through these changing times vs. a set way of marketing may not yeild the same success today as it it did 20 years ago unless they adopt IMC concepts with an ever changing society.

Scarlett Yeounju Kim's comment, July 30, 2013 6:25 AM
Contemporary consumers are smart; I guess they are smarter than marketers. By proliferation of web 2.0 they have been educated what is good and bad for their life so that they have clear mind about their needs. Furthermore there are overflow of products and goods. It could mean hardship in marketers’ role. However, there is good news; we have IMC which helps to fill the gap between consumers’ needs and marketers’ wants. Consumers want to obtain information about new product and marketers need to sell the new product. As it is getting more intricate society it is harder to provide clear information about the specific products. However, through IMC it is much easier than before, because IMC has various gadgets such as Media advertising, sales promotion, and public relations etc. They work altogether and try to create the best effective communication in one voice. Consequently, it will make a concrete relationship with consumers and also increase profit of business. Therefore, marketing practitioners need to hone function and role of IMC. Furthermore they should senstivley respond tosocial changes.
Yuhang Wei's comment, August 21, 2013 7:05 AM
Hi holly. Social media truly play a very important role in today's market. Many companies now are using Facebook, twitter to promote the products or services. I think this is the future for IMC by using online tools to communicate with consumers. I totally agree with your opinion.
Marzen Arby Alvarez's curator insight, August 22, 2013 6:43 PM

This article had summarized and clearly defined IMC. How important it is in today's world. IMC has a great role for all business firms. Consumers now a days are smart and resourceful. This article had pointed out good ideas when it comes to how to reach target markets and ways of advertising now a days. Cheap and effective ways such as social networking and creating innovative way to promote and advertise brands and products. Giving out right enough knowledge to consumers about brands are really important and firms should send out messages effectively.