Management & Leadership
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Management & Leadership
Management - Human Resources - Leadership - Coaching - Personal Development -- RRHH - Liderazgo
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Del #Branding al #Engagement de las #Marcas en las #RedesSociales

Del #Branding al #Engagement de las #Marcas en las #RedesSociales | Management & Leadership | Scoop.it
Del Branding al Engagement de las marcas en las redes sociales...
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Camino a la #Segmentacion : La importancia del #CRM y las #RedesSociales

Camino a la #Segmentacion :  La importancia del #CRM y las #RedesSociales | Management & Leadership | Scoop.it
Camino a la segmentacion La importancia del CRM y las redes sociales...
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No hay problema tengo un #CommunityManager

No hay problema tengo un #CommunityManager | Management & Leadership | Scoop.it
No hay problema tengo un Community Manager...
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Las #Empresas y #Marcas deberían tener las Herramientas adecuadas para saber que se dice de ellas

Las #Empresas y #Marcas deberían tener las Herramientas adecuadas para saber que se dice de ellas | Management & Leadership | Scoop.it
Las empresas y marcas deberian tener las herramientas adecuadas para saber que se dice de ellas...
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#CommunityManager : Herramientas, Trucos y Recomendaciones.

#CommunityManager : Herramientas, Trucos y Recomendaciones. | Management & Leadership | Scoop.it
Recopilación de herramientas, trucos y recomendaciones para community managers.
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#SocialMedia : #GooglePlus Is Cool And Tech, #Facebook Is For Kids [INFOGRAPHIC]

#SocialMedia : #GooglePlus Is Cool And Tech, #Facebook Is For Kids [INFOGRAPHIC] | Management & Leadership | Scoop.it

**** Great infographic from marketing automation-eers  Pardot. My favorite stat here is Google+ is cool by brand association, Facebook is for families (Disney, Starbucks) and kids. Google+ is the place for long form content (whatever that means) and Facebook is where you harvest likes.

Marty


Via Martin (Marty) Smith
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#ContentManagement : 4 Reasons Why Content Curation Has Gone Mainstream

#ContentManagement : 4 Reasons Why Content Curation Has Gone Mainstream | Management & Leadership | Scoop.it
Pawan Deshpande Guest post written by Pawan Deshpande Pawan Deshpande is CEO of Curata.
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#ContentCuration o la importancia de los Contenidos de Calidad como Estrategia de #Marketing

#ContentCuration o la importancia de los Contenidos de Calidad como Estrategia de #Marketing | Management & Leadership | Scoop.it
Content curation o la importancia de los contenidos de calidad como estrategia de marketing...
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#ContentManagement : Find Good Content To Post To Your #SocialMedia Channels with NewsPin

#ContentManagement : Find Good Content To Post To Your #SocialMedia Channels with NewsPin | Management & Leadership | Scoop.it

Robin Good: NewsPin is a new web service which allows you to rapidly find relevant content in the topics you are interested in and to easily post it to your preferred social media channels (even automatically).

NewsPin (formerly Kurat), does not require any technical knowledge, and it is actually designed for those who have little time to post to social media and are looking for an easier and faster way to get some relevant content out to their followers. NewsPin serves exactly that purpose.

Free to use.

 

Try it now: http://www.newspin.co/  ;


Via Robin Good
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#ContentCuration : Social Media Top Channel For Sharing Curated Content

#ContentCuration : Social Media Top Channel For Sharing Curated Content | Management & Leadership | Scoop.it

Content curation is everywhere: 95% of surveyed marketers say they have curated content in the past six months (i.e., shared content from blogs, industry publications, or other online channels with customers or prospects), according to a survey from Curata.

 

Among marketers surveyed, roughly one in three (32%) curate content daily, three in ten (31%) do so weekly, and one in five (21%) curate content on a monthly basis.


Additional findings from Curata's 2012 second annual Content Curation Adoption Survey.

Agencies are embracing the trend, too: 75% of marketers from agencies and consulting groups say content curation is a more important part of their marketing strategy in 2012 than it was a year ago.

 

Social media is the top channel for sharing content

Among marketers who curate content:  

76% share curated content via social media channels. 57% share content via personal email messages. 54% share content via blogging. 


#Fully one in four (25%) marketers say they share content via news portals or microsites, while 20% share via RSS channels.

 

#Marketers are using content curation to build thought leadership

Establishing or improving thought leadership is an important objective for content marketers, even more so than last year. In addition, an increasing number of marketers are recognizing the importance of content curation on search performance:  

85% of marketers say thought leadership is a key objective of their content curation efforts, up 6 points from the 79% who reported the same in Curata's 2011 survey. 80% of marketers cite elevating brand visibility and buzz as a key objective of content curation (vs. 76% a year earlier). 65% of marketers use content curation as part of an SEO strategy (vs. 48% in 2011). 


Developing original, high-quality content remains a big challenge

Creating original content can be a time-consuming effort for content marketers:   

73% cite creating original content as a big content marketing challenge. 75% cite finding the time to develop content as a big challenge. 56% cite finding high-quality content has a big content marketing challenge

 

Curators are using a variety of sources for content

Social media channels are also the top source of curated content (79%), followed by email newsletters (63%) and news-clipping services (53%).

 

About the data: Findings are based on a survey of 400 marketers, conducted online in March 2012 by Curata (formerly HiveFire, Inc). The majority of respondents (39%) were marketing directors, 24% were owners or CEOs, and 12% were consultants or agency marketers. Some 50% of respondents work in the tech industry, 36% in financial services, 35% in healthcare, and 30% in manufacturing (30%). 

 

Source: http://bit.ly/LVy6LC


Via maxOz
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#Twitter le gana la partida a #Facebook como fuente de Monitorizacion de Información y Tendencias

#Twitter le gana la partida a #Facebook como fuente de Monitorizacion de Información y Tendencias | Management & Leadership | Scoop.it
Twitter le gana la partida a Facebook como fuente de monitorizacion de informacion y tendencias...
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Comprehensive Collection of #Pinterest #Tools for your #SocialMedia Campaign

Comprehensive Collection of #Pinterest #Tools for your #SocialMedia Campaign | Management & Leadership | Scoop.it
As Pinterest continues its grow its user base, users are finding new ways to curate and access interesting content.

Via Kelly Lieberman, AlexaSocialMedia - Social Media & Community Management
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Los 7 principios del #Branding en #Twitter, ¡Crecimiento en tiempo real!

Los 7 principios del #Branding en #Twitter, ¡Crecimiento en tiempo real! | Management & Leadership | Scoop.it
Hablar de Twitter es hablar de información en tiempo real, de conexiones y canales a través de los cuales nos comunicamos, nos informamos, nos formamos y...
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Aumentan las expectativas sobre el Servicio de Atención al Cliente en #RedesSociales

Aumentan las expectativas sobre el Servicio de Atención al Cliente en #RedesSociales | Management & Leadership | Scoop.it
Aumentan las expectativas sobre el servicio de atencion al cliente en Redes sociales...
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Medios y #Marcas el futuro de su integración

Medios y #Marcas el futuro de su integración | Management & Leadership | Scoop.it
Medios y marcas el futuro de su integracion...
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6 Aspectos Estratégicos vitales para fortalecer una #Marca

6 Aspectos Estratégicos vitales para fortalecer una #Marca | Management & Leadership | Scoop.it
6 aspectos estrategicas vitales para fortalecer una marca...
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Las Herramientas no hacen al #CommunityManager

Las Herramientas no hacen al #CommunityManager | Management & Leadership | Scoop.it
Las herramientas no hacen al Community Manager...
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#ContentManagement : How Content Curation Can Improve Your Search Rankings

#ContentManagement : How Content Curation Can Improve Your Search Rankings | Management & Leadership | Scoop.it

It's not the first article that points out how Curation and SEO are connected but it's an interesting recap.

 

To build up on that story and put things in perspective, you can filter that topic on the "SEO" keyword or click here.

 

Over the past 18 months, we've seen Google progressively change its algorithms through Panda and Penguin to augment the importance of the social signal. Curation also helps significantly in any Content Marketing strategy, which - as top blogger Neil Patel reminds us - is often the starting point to improve your Search Rankings.

 

A great read that I discovered through Antonino Militello on http://www.scoop.it/t/seo-and-social-media-marketing ;


Via Antonino Militello, Guillaume Decugis
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#CommunityManagement : Líder de Comunidades o Community Manager

#CommunityManagement : Líder de Comunidades o Community Manager | Management & Leadership | Scoop.it
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Happinnes #Management : La nueva Misión de las Empresas Competitivas

Happinnes #Management : La nueva Misión de las Empresas Competitivas | Management & Leadership | Scoop.it
Happinnes Management La nueva mision de las empresas competitivas...
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#CommunityManagement : Gestión Vertical vs. Gestión Horizontal

#CommunityManagement : Gestión Vertical vs. Gestión Horizontal | Management & Leadership | Scoop.it
Compartimos con vosotros un par de esquemas que confrontan dos modelos diferentes de gestión: por una parte la vertical y, por otra, la que tiene en cuenta las comunidades.
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How to Identify Relevant Online #Influencers with These 3 #Tools

How to Identify Relevant Online #Influencers with These 3 #Tools | Management & Leadership | Scoop.it

This piece and infographic is from Adam Vincenzini on his blog.

 

I selected this article because it's another way for you to find key influencers and these tools will help to narrow your search

 

Here are some highlights:

 

Instead of focusing on the subjectivity of this process (and how this insight is deployed) Here's how you can use a combination of free tools to narrow your search.

 

Where do online influencers operate?


**They are active everywhere:

 

     Most popular are:

     blogs, Twitter, Facebook, YouTube, Online

     communities, discussion boards

 

Assumptions:

 

**Influencers are active on Twitter

**Influencers operate some for of blogging hub

 

Focus on the intelligence you can glean from Twitter initially then verify this initial sweep with blog (or relevant hub) data

 

The initial steps involve:

 

1. Search by keyword

2. Search by location

 

3 tools useful in the process: The first two you can also search by location:

 

**followerwonk.com - then run this through another influencer tool -   

     tweetlevel to give it even more relevance (this isn't fool proof)

**locafollow.com

**twingulate.com

 

There are more suggestions in this piece having said that:

 

**No matter how hard we try, a 100% fool proof influence rating is near on impossible because influence is not a science, it can't be.

 

** this can help narrow things down, significantly

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://tinyurl.com/7humubp]


Via janlgordon
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#Twitter : Cómo Lograr que nuestros #Hashtags sean mucho más relevantes

#Twitter : Cómo Lograr que nuestros #Hashtags sean mucho más relevantes | Management & Leadership | Scoop.it
Como conseguir que nuestros hashtags sean mucho mas relevantes...
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La importancia de publicar las “Reglas de la Casa” en tus Redes Sociales #CommunityManager

La importancia de publicar las “Reglas de la Casa” en tus Redes Sociales #CommunityManager | Management & Leadership | Scoop.it

Los medios sociales son regidos y regulados por las personas, no tanto por el medio mismo como sucede en los medios tradicionales como la televisión, la prensa, la radio, el Internet 1.0 mismo, donde se puede ejercer un poder ilimitado sobre las masas, sin embargo cada empresa, organización, figura pública y/o persona también son elementos dentro de esta gran comunidad y no solo los usuarios y pueden tener derechos y obligaciones tal vez no escritas. Ahora cada uno de ellos es dueño de su propio canal de comunicación, ya sea Facebook, Twitter, Youtube, Flickr, LinkedIn o cualquier red social, así como su blog.


Via AlexaSocialMedia - Social Media & Community Management
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Get instant Sale Alerts with #Pinterest | Lyst

Get instant Sale Alerts with #Pinterest | Lyst | Management & Leadership | Scoop.it
Get instant Sale Alerts on the fashion in your Pinterest boards.

Via Kelly Lieberman, AlexaSocialMedia - Social Media & Community Management
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