Management & Leadership
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Management & Leadership
Management - Human Resources - Leadership - Coaching - Personal Development -- RRHH - Liderazgo
Curated by Gladys Pintado
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Tell Your Personal Story & Build Your Brand

Shari Caudron of The Narrative Group shows how to use your personal story to define and promote your brand.

Via Dr. Karen Dietz
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Willinton Javier Ortiz's curator insight, March 9, 2013 2:38 PM

Para construir tu marca personal, cuenta tu historia.

Dr. Karen Dietz's comment, March 10, 2013 2:22 PM
Louisa, Marty and Willinton - I ams thrilled you found this so helpful! Many thanks for your comments. Story on :)
ozziegontang's curator insight, March 10, 2013 7:22 PM

Just read what Karen has shared.

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Visual #Marketing / #Storytelling Is Here – 5 Ways You Can Use It To Sell Your Ideas

Visual #Marketing / #Storytelling Is Here – 5 Ways You Can Use It To Sell Your Ideas | Management & Leadership | Scoop.it

For a long while I thought about marketing as wordsmithing – putting an abstract idea into a sentence, picking just the right words. But then things started to change – less text please, more graphics – we’d rather see it than read it. This year more than ever, visual content is going mainstream.

 

Here are 5 creative ideas gathered from other companies who are effectively using visuals in their marketing and gaining more business.

 

The author of this article, Iris Shoor, didn't just list the typical ways to do visual storytelling -- Pinterest, Instagram, infographics, photos. She instead found companies who were using visuals in creative ways that you can also do. Read the article for her examples and tips.

 

I hope your reaction to this article is, "Oh yeah, cool idea!" or "Oh yeah, I forgot to do that last time!" It should get your creative juices flowing.

 

A quick reminder -- visual storytelling is often simply about triggering stories within your reader's minds or allowing them to connect your visual to a story in their brains. This often allows them to create a new yet familiar (and hopefully positive) story about your product/service/brand. That's a good thing!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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How to use Music for #Branding - 7 Music Essentials to Convey Your Brand’s Story

How to use Music for #Branding - 7 Music Essentials to Convey Your Brand’s Story | Management & Leadership | Scoop.it

Music definitely tells a story. What story it tells depends on what message you want to convey to your audience. Every music video, every movie, every song, every commercial, every advertisement, and every other meaningful conversation tells a story. Whether they tell the right story depends on your understanding of your audience and your execution of that understanding.


Via Dr. Karen Dietz, El Copy Canalla, AlexaSocialMedia - Social Media & Community Management
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Dr. Karen Dietz's comment, January 25, 2013 6:15 PM
Fabulous point Ariana! It's a great idea. I love adding music into my trainings.
ValerieMalaval's comment, January 27, 2013 3:19 PM
Can share experience. We did an event where we put our team in a middle of an orchestra, doing a rehearsal. Was a magic moment in terms od emotion, but also key to understand each musician play without hearing all the other. Everytime, is the conductor who provides vision, direction and create the trust within this global body. That was very powerful to understand how conductor creates and rejevunate constantly trust within the orchestra, to go to something extraordinary that touched our hearts.
Dr. Karen Dietz's comment, January 30, 2013 10:56 AM
How cool Valerie! I love hearing about the creative ways professionals are using sound and music with clients.
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#Brands that mastered the art of subtlety in its #Storytelling

#Brands that mastered the art of subtlety in its #Storytelling | Management & Leadership | Scoop.it

Managing this combination artfully is the essence of marketing. Today, brands live in such a fluid digital ecosystem that these pixels are constantly being refreshed in real-time to keep the story of the brand alive and relevant. New platforms and technologies allow marketers to manage each of their "pixels" in sophisticated transmedia storytelling. Three growing trends that are improving multi-platform marketing include deeper storytelling, sophisticated curation, and using artificial intelligence to improve the contextual relevance of ambient marketing.

 

This is a thoughtful article that I enjoyed because it highlights the notion of 'subtlety' in marketing/branding activities. What does the author, Victoria Young, mean by subtlety?

 

She uses Kate Spade as an example -- where the company uses different platforms to post different content that in its entirety tells a story.

 

The activity is call curation and as the author says, "This is an effective, graceful, and non-intrusive way to continue to reinforce the Kate Spade story. Furthermore, this allows consumers to identify with aspects of the brand that are not so directly commercial, and therefore more relatable."

 

Curating content in a variety of ways across different social mediums (this is a take on transmedia storytelling) which can lead to deeper story sharing experiences between companies and their customers without hitting people over the head with repetitive messages. That is a good thing!

 

So how subtle are you in your marketing efforts and is this a quality you want to bring into your branding? Definitely food for thought!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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