Community management and brand content best practices
50 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by logoutnow (Aurelien Ventugol)
Scoop.it!

Delta Airlines Loses the World Cup: What Do Giraffes Have To Do With Ghana?

Delta Airlines Loses the World Cup: What Do Giraffes Have To Do With Ghana? | Community management and brand content best practices | Scoop.it
No, seriously: what do giraffes have to do with Ghana?
more...
No comment yet.
Scooped by logoutnow (Aurelien Ventugol)
Scoop.it!

Classement : les entreprises qui gèrent le mieux leur marque employeur en ligne et sur mobile

Classement : les entreprises qui gèrent le mieux leur marque employeur en ligne et sur mobile | Community management and brand content best practices | Scoop.it
Potentialpark, spécialiste de la marque employeur et du recrutement innovant vient de faire un classement des entreprises les plus actives en matière de marque employeur et de recrutement mobile et social. Potentialpark a interrogé près de 3900 étudiants et jeunes diplômés français afin de connaître leurs habitudes de recherche d’opportunités...
logoutnow (Aurelien Ventugol)'s insight:

#marqueemployeur: @Deloitte, @Accorhotels & l@CareersSocGen  les + attractives #ereputation #socialmedia| @scoopit http://sco.lt/...

more...
No comment yet.
Scooped by logoutnow (Aurelien Ventugol)
Scoop.it!

Facebook Ad Fraud: How To Beat Fake Likes - AllFacebook

Facebook Ad Fraud: How To Beat Fake Likes - AllFacebook | Community management and brand content best practices | Scoop.it
If you’re advertising your brand on Facebook, you’ve likely seen this recent video (below) from Derek Muller on Facebook fraud. If you haven’t watched yet, brace yourself for the number of Facebook advertising likes that are fake, and the damage those fake fans cause to your social reach and return on investment. To beat the threat of fake likes, you’ll need to focus on engagement, a strong core fan base, and contextual ads that draw the genuine fans needed for ROI.
logoutnow (Aurelien Ventugol)'s insight:

#Facebook Ad Fraud: How To Beat Fake Likes #likers #socialmediamarketing | @scoopit http://sco.lt/...

more...
No comment yet.
Scooped by logoutnow (Aurelien Ventugol)
Scoop.it!

Chute du reach sur Facebook : que faire ?

Chute du reach sur Facebook : que faire ? | Community management and brand content best practices | Scoop.it
Quoi ?
Du jour au lendemain, le reach organique moyen (= le nombre de "fans" touchés par un post) des pages de marques sur Facebook a fortement chuté, tombant pour certaines à moins de 5%. Que faire ?
more...
No comment yet.
Scooped by logoutnow (Aurelien Ventugol)
Scoop.it!

Starbucks 'Tweet-a-Coffee' Campaign Prompted $180,000 in Purchases

Starbucks 'Tweet-a-Coffee' Campaign Prompted $180,000 in Purchases | Community management and brand content best practices | Scoop.it
Starbucks' "Tweet-a-Coffee" program prompted $180,000 in purchases.
more...
No comment yet.
Scooped by logoutnow (Aurelien Ventugol)
Scoop.it!

The 8 Steps to Manage a Social Media Crisis

The 8 Steps to Manage a Social Media Crisis | Community management and brand content best practices | Scoop.it
Social Media Crisis Management isn't about winning, it's damage control. Use these 8 stpes to mitigate social media crises and find your footing amidst chaos.
logoutnow (Aurelien Ventugol)'s insight:

 "Know What Is and What Is Not a Crisis" So true! #ereputation #crisis

more...
No comment yet.
Scooped by logoutnow (Aurelien Ventugol)
Scoop.it!

La riposte des banques aux buzz sur les réseaux sociaux

Les réseaux sociaux sont propices aux détournements des messages des banques. Gigantesques caisses de résonance
more...
No comment yet.
Scooped by logoutnow (Aurelien Ventugol)
Scoop.it!

T-Mobile and AT&T went head-to-head on Twitter over a customer… T-Mobile won

T-Mobile and AT&T went head-to-head on Twitter over a customer… T-Mobile won | Community management and brand content best practices | Scoop.it
Conversations like this one are what makes Twitter an amazing service.

If you considered switching your mobile operator in the past, you might chat with friends or family about it ...
more...
No comment yet.
Scooped by logoutnow (Aurelien Ventugol)
Scoop.it!

Les 10 leçons à retenir du marketing chez Coca-Cola

Les 10 leçons à retenir du marketing chez Coca-Cola | Community management and brand content best practices | Scoop.it
Cola-Cola est l’un de ces groupes particulièrement admiré pour leurs campagnes de communication mais plus que cela, c’est la stratégie globale des marques qui est intéressante.
more...
No comment yet.
Rescooped by logoutnow (Aurelien Ventugol) from My daily articles for social media
Scoop.it!

via PHARMAGEEK Pfizer finally acquires the @pfizer name on Twitter

via PHARMAGEEK Pfizer finally acquires the @pfizer name on Twitter | Community management and brand content best practices | Scoop.it
more...
logoutnow (Aurelien Ventugol)'s curator insight, November 14, 2013 3:10 AM

Sécuriser ses présences sociales et les rationaliser, incontournable mais tout sauf une mince affaire même pour les majors - Securizing social media presences and harmonizing it, a cornerstone but not so easy to handle for big companies

Scooped by logoutnow (Aurelien Ventugol)
Scoop.it!

Interesting use of a customer's testimony for Tesla Motor: "From a Model S owner in Tennessee | Blog | Tesla Motors"

Interesting use of a customer's testimony for Tesla Motor: "From a Model S owner in Tennessee | Blog | Tesla Motors" | Community management and brand content best practices | Scoop.it
I was driving home from work on the interstate in the right lane at approximately 70 miles per hour, following a truck. In the middle of the lane, there was a rusty three-pronged trailer hitch that was sticking up with the ball up in the air.
more...
No comment yet.
Scooped by logoutnow (Aurelien Ventugol)
Scoop.it!

Whole Food's Unique Strategy For Social Media

Whole Food's Unique Strategy For Social Media | Community management and brand content best practices | Scoop.it
Whole Foods, an organic food retailer, has been widely regarding as a leading brand on social media.  The company has had success with various social networks.  They key to their success, however, ...
logoutnow (Aurelien Ventugol)'s insight:

Whole Food on Social Media not focused only on sells. Tries to engage on key topics (GMO’s) #socialmedia #strategy http://sco.lt/...

more...
No comment yet.
Scooped by logoutnow (Aurelien Ventugol)
Scoop.it!

Why Social Media is a Critical Component of SEO

Why Social Media is a Critical Component of SEO | Community management and brand content best practices | Scoop.it
Kansas City Social Media Marketing Agency
logoutnow (Aurelien Ventugol)'s insight:
Why Social Media= Critical Component of #SEO via @shellykramer & via @olivcim #socialmedia #ereputation | @scoopit http://sco.lt/...
more...
No comment yet.
Scooped by logoutnow (Aurelien Ventugol)
Scoop.it!

Comment les marques médias utilisent la cover Twitter... Ou pas !

Comment les marques médias utilisent la cover Twitter... Ou pas ! | Community management and brand content best practices | Scoop.it
La cover twitter pour les marques médias, l'alliance du contenu et du graphisme.
logoutnow (Aurelien Ventugol)'s insight:

Comment les marques médias utilisent la cover Twitter... Ou pas ! #twitter #bestpractice #socialmedia | @scoopit http://sco.lt/...

more...
No comment yet.
Scooped by logoutnow (Aurelien Ventugol)
Scoop.it!

The 7 Best Uses for Tumblr

The 7 Best Uses for Tumblr | Community management and brand content best practices | Scoop.it
A short list of some of the many ways people use the social media blogging platform Tumblr.
more...
No comment yet.
Scooped by logoutnow (Aurelien Ventugol)
Scoop.it!

«Nous ne sommes absolument pas un média et notre rôle est d'amplifier toutes les forces de ces médias.»

«Nous ne sommes absolument pas un média et notre rôle est d'amplifier toutes les forces de ces médias.» | Community management and brand content best practices | Scoop.it
VIDÉO - Justine Ryst, directrice du développement de Twitter France, est l'invitée du «Buzz Média Orange-Le Figaro».
more...
No comment yet.
Scooped by logoutnow (Aurelien Ventugol)
Scoop.it!

Content Creation: Is It Time for a Re-Brand?

Content Creation: Is It Time for a Re-Brand? | Community management and brand content best practices | Scoop.it
If the word content is aligned with clutter, and we also can probably assume it's overused (more on that later); maybe it's time for a re-brand.
more...
No comment yet.
Scooped by logoutnow (Aurelien Ventugol)
Scoop.it!

The Inspiring Way Gap Responded To Racist Graffiti

The Inspiring Way Gap Responded To Racist Graffiti | Community management and brand content best practices | Scoop.it
This is how the Internet is supposed to work.
more...
No comment yet.
Scooped by logoutnow (Aurelien Ventugol)
Scoop.it!

Dreamforce 2013 : Les médias sociaux permettent aussi à KLM de booster ses ventes - Le Monde Informatique

Dreamforce 2013 : Les médias sociaux permettent aussi à KLM de booster ses ventes - Le Monde Informatique | Community management and brand content best practices | Scoop.it
Réseaux sociaux : Le média social interne de KLM ne fait pas seulement office de bureau de réclamation pour ses clients. La compagnie aérienne l'utilise également pour stimuler
more...
No comment yet.
Scooped by logoutnow (Aurelien Ventugol)
Scoop.it!

'Popular Pins' Now Available on Brand Websites

'Popular Pins' Now Available on Brand Websites | Community management and brand content best practices | Scoop.it
Pinterest is opening its API for retailers who wish to embed pins directly on their websites, the company announced Thursday.
more...
No comment yet.
Rescooped by logoutnow (Aurelien Ventugol) from Digital Strategy and Influence
Scoop.it!

Using Twitter for breast cancer prevention: an analysis of breast cancer awareness month

Methods

This was a cross-sectional, descriptive study. We collected breast cancer- related tweets from 26 September - 12 November 2012, using Twitter’s application programming interface. We classified Twitter users into organizations, individuals, and celebrities; each tweet was classified as an original or a retweet, and inclusion of a mention, meaning a reference to another Twitter user with @username. Statistical methods included ANOVA and chi square. For content analysis, we used computational linguistics techniques, specifically the MALLET implementation of the unsupervised topic modeling algorithm Latent Dirichlet Allocation.

Results

There were 1,351,823 tweets by 797,827 unique users. Tweets spiked dramatically the first few days then tapered off. There was an average of 1.69 tweets per user. The majority of users were individuals. Nearly all of the tweets were original. Organizations and celebrities posted more often than individuals. On average celebrities made far more impressions; they were also retweeted more often and their tweets were more likely to include mentions. Individuals were more likely to direct a tweet to a specific person. Organizations and celebrities emphasized fundraisers, early detection, and diagnoses while individuals tweeted about wearing pink.


Via Antoine VS
logoutnow (Aurelien Ventugol)'s insight:

"Twitter is being used mostly as a one-way communication tool. To expand the reach of the message and maximize the potential for word-of-mouth marketing using Twitter, organizations need a strategic communications plan to ensure on-going social media conversations"

more...
No comment yet.