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Social media marketing – let's rethink community management

Social media marketing – let's rethink community management | Community building | Scoop.it
The days of brands churning out daily posts on social media are over. We must focus on creating memorable content
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Secrets of Great Communities And Community Managers

Secrets of Great Communities And Community Managers | Community building | Scoop.it
ecrets of Great Communities and Community Mangers
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Costruire comunità

Costruire comunità | Community building | Scoop.it
Da un paio di settimane sono finito dentro il vortice dei siti StackExchange: sono siti di domande e risposte (quindi, non forum), in cui diverse comunità di esperti si riuniscono attorno ad un int...
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Participation Inequality: The 90-9-1 Rule for Social Features

In most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action.
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La regola dell'1% nella formulazione di Nielsen

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Why People Participate in Online Communities « The Community Manager

Why People Participate in Online Communities « The Community Manager | Community building | Scoop.it
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5 Tips for Building a Brand Community

5 Tips for Building a Brand Community | Community building | Scoop.it
Learn how to build a brand community to foster engagement and encourage word of mouth promotion.
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I 5 consigli per motivare e gratificare la community di un brand

I 5 consigli per motivare e gratificare la community di un brand | Community building | Scoop.it
«Non si crea una comunità. Le comunità esistono già e fanno ciò che vogliono». E se lo dice Mark Zuckerberg, papà di Facebook, conviene credergli. Però
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Creare Piano Editoriale Fan Page Facebook di Gi...

Creare Piano Editoriale  Fan Page Facebook  di Gi... | Community building | Scoop.it
Public mind map by Giuliano Ambrosio. Create your own collaborative mind maps for free at www.mindmeister.com
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Online Communities: Visualization and Formalization (slides)

Online Communities: Visualization and Formalization (slides) | Community building | Scoop.it
Online communities have increased in size and importance dramatically over the last decade.
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Top 10 Tips for Killer Community Engagement - Community Management: Tales of a Glorified Pool Cleaner

Recently a colleague of mine asked me “what are the most important things to do when building an online community?”  I got to thinking about it and quickly had a list of about 40 things you HAVE to do being technology marketers.
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The Online Community Lifecycle - The Online Community Guide

The Online Community Lifecycle - The Online Community Guide | Community building | Scoop.it
About a year ago we introduced something we had been working on for years, our online community lifecycle. The lifecycle was based upon Iriberri and Leroy's initial work and our own research and experience.
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Community lifecycle

 

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10 Qualities of an Effective Community Manager

10 Qualities of an Effective Community Manager | Community building | Scoop.it
Community management is a popular skill on professional profiles, but not everyone is cut out to be a community manager.
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The Engagement Pyramid: Six Levels of Connecting People and Social Change | Idealware

The Engagement Pyramid: Six Levels of Connecting People and Social Change | Idealware | Community building | Scoop.it
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Art Of Community Online | The Book On Community Management, by Jono Bacon

Art Of Community Online | The Book On Community Management, by Jono Bacon | Community building | Scoop.it
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Che cos’è l’engagement?

Durante il SMX Milano ho fatto un breve intervento su che cos’è l’engagement, uno dei termini più misteriosi ed utilizzati da chi si occupa di Social Media. È anche uno dei termini più discussi (quasi al pari di Influencer) perché la sua definizione è sfuggevole, ma è veramente così? E come si misur
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Metriche misurazioni funnel e parole di buonsenso con alcune considerazioni sul second screen

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The Strength of Internet Ties

The Strength of Internet Ties | Community building | Scoop.it
The internet helps maintain people's social networks, and connects them to members of their social network when they need help. 60 million Americans have turned to the internet for help with major life decisions.
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How to Foster a Culture of Contribution: Communities Take Investment and Engagement, Not Just Content - Brian Solis

How to Foster a Culture of Contribution: Communities Take Investment and Engagement, Not Just Content - Brian Solis | Community building | Scoop.it
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8 passi falsi da evitare nella gestione di una community e nella interazione sui social network

8 passi falsi da evitare nella gestione di una community e nella interazione sui social network | Community building | Scoop.it
Fallimento è una parola non piace a nessuno, ma la cultura americana ci ha abituati a declinarla al positivo, a coglierne il senso, a migliorare dall’errore
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Ecco il profilo del Community Manager in Italia nel 2013

Ecco il profilo del Community Manager in Italia nel 2013 | Community building | Scoop.it
Presentati i risultati del sondaggio sul Community Manager in Italia del 2013, promosso da Università Degli Studi di Salerno nel progetto ’WEB irRADIandO'
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Coinvolgere gli utenti: i Top Fan di Giangiacomo Feltrinelli Editore [INTERVISTA]

Coinvolgere gli utenti: i Top Fan di Giangiacomo Feltrinelli Editore [INTERVISTA] | Community building | Scoop.it
Un caso interessante di come incentivare la partecipazione degli user alla "vita" di una brand page di Facebook: il caso di Giangiacomo Feltrinelli Editore.
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L'azienda cattura la community

L'azienda cattura la community | Community building | Scoop.it
Web tv, piattaforme social, forum e contest. Così le imprese dialogano con la rete per riuscire a vendere prodotti, servizi, brand e idee
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