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Community Branded traded-services
Community Brands are the driver of the Third Sector and fuel of the TSOs
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Global Brands vs Global Celebs: Who’s the Smarter Marketer?

As globalisation and digitalisation continue to break down the barriers between cultures and geographies we’re seeing a rapid rise in global brands, but also in true global celebrities.

Ritchie O'Farrell's insight:

Ask Global Irish Golfer Rory McIlroy - the new global face of Nike at a price tag of €190 million.....

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Social Brands Chime in: Social Business in 5 Years

Where will social business be in five years? We asked some of the leading social brands on the floor of the 2012 Spredfast Social Summit. Hear ...youtube.com
Ritchie O'Farrell's insight:

Socila Business, but not as we will know it.

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How Social Can Drive Deeper Value For Brands | Blog | Napkin Labs

How Social Can Drive Deeper Value For Brands | Blog | Napkin Labs | Community Branded traded-services | Scoop.it
Consumers want to do business with social brands. Why? It's simple. There is usually a real person accessible to them if they have issues or feedback. It's shocking to read that 56% of tweets to companies are ignored and ...
Ritchie O'Farrell's insight:

The day of the interactive social brand is here.

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Live @Ad Week: The Influence of Social on Brands

Overall, the consensus was that spend will continue to grow as long as the community platforms continue to improve both the communication and the delivery value of a brand message. Subscribe to the free Adotas.com ...
Ritchie O'Farrell's insight:

Lets go co-create our own Community Brand

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5 Ways to Be Brand Brilliant

Times have changed—and so have the opportunities and challenges of building brands.

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#1: Conviction fuels conversion: Start with engagement.

Once you crack that you are on your way....

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Optimal Announces the 100 Fastest Growing Social Brands for ...

Optimal Announces the 100 Fastest Growing Social Brands for ... | Community Branded traded-services | Scoop.it
The Optimal Index currently covers over 7,400 brands and provides a consistent, comprehensive benchmark for brands to measure the effectiveness of their social media presence. Updated daily, the Optimal Index formula is ...
Ritchie O'Farrell's insight:

Social Brands, but not as we will know them.

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[REPORT]: How top brands use technology to power their social media

[REPORT]: How top brands use technology to power their social media | Community Branded traded-services | Scoop.it
Download Wildfire's latest white paper to learn how top social brands like esurance, Annie's Homegrown, the Washington Redskins, and Mountain Dew use the power of software to scale their marketing efforts.
Ritchie O'Farrell's insight:

Te power of software applied to social brands

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