Communications
44 views | +0 today
Your new post is loading...
Your new post is loading...
Scooped by Samu Communications
Scoop.it!

Samu: Measuring for Management

Samu: Measuring for Management | Communications | Scoop.it
AreKPIs useful when it comes to measuring the success of your communications strategy? Good practice guidance.
more...
No comment yet.
Scooped by Samu Communications
Scoop.it!

Measuring and engineering influence on social media: what does this mean for political power?

Measuring and engineering influence on social media: what does this mean for political power? | Communications | Scoop.it
In 2016, the Brexit vote and the election of Donald Trump resolutely demonstrated the political power of social media. David Beer asks how we might better understand ‘influence’ in the machinations…
more...
No comment yet.
Rescooped by Samu Communications from Entrepreneurship, Social Media and Digital Marketing
Scoop.it!

3 Steps to Create a Powerful Small Business Content Marketing Strategy

3 Steps to Create a Powerful Small Business Content Marketing Strategy | Communications | Scoop.it
The small business is the underdog when it comes to marketing. Fortunately, a good content marketing strategy can level the playing field. Check out how.

Via Jay
more...
No comment yet.
Rescooped by Samu Communications from Entrepreneurship, Social Media and Digital Marketing
Scoop.it!

The Many types of Marketing | Markethive EcoSystem

The Many types of Marketing | Markethive EcoSystem | Communications | Scoop.it
"Lots of people are talking about all the new forms of marketing a company can pursue. It’s true, certain traditional marketing has been around for a long time and is still used today, but with the Internet now playing such a huge role in any company’s success, people are coming out with more and more ways to market their products or services..."

Via Jay
more...
Patricia Lynn's curator insight, July 19, 2016 6:17 PM
The Many types of Marketing | Markethive EcoSystem
Rescooped by Samu Communications from Big Data & Digital Marketing
Scoop.it!

More Than 75 Percent of Companies Are Investing in Big Data in the Next Two Years

More Than 75 Percent of Companies Are Investing in Big Data in the Next Two Years | Communications | Scoop.it

This year begins the shift of big data away from a topic unto itself, and toward standard practices


Via Luca Naso
more...
Adele Taylor's curator insight, July 17, 2016 6:29 PM
What do people think of big data?  Is it a good investment?
Gerald Sifringer's curator insight, July 21, 2016 7:10 AM
This is so true 
Neolusis's curator insight, December 6, 2016 4:47 AM

More Than 75 Percent of Companies Are Investing in Big Data in the Next Two Years via @NasoLuca

Rescooped by Samu Communications from Public Relations & Social Marketing Insight
Scoop.it!

75 of the Smartest Resources for Web Designers

75 of the Smartest Resources for Web Designers | Communications | Scoop.it

75 of the Smartest Resources for Web Designers

 

A lot of these lists just cram everything and anything into the lineup. So, we decided to pick our designers’ brains to bring you the best resources that we are using on a daily basis.

 

Feel free to add other useful resources in the comments below :)...


Via Jeff Domansky
more...
Jeff Domansky's curator insight, September 24, 2016 12:44 AM

Great resources list.

Monica S Mcfeeters's curator insight, September 24, 2016 9:10 AM
Take a look into some of these resources and feel free to post your experiences here in the comments.
Rescooped by Samu Communications from digitalNow
Scoop.it!

The New Email Metric You Might Want to Try 

The New Email Metric You Might Want to Try  | Communications | Scoop.it
A New Email Metric to Track: 23% Are “Our People”

Remember that 22% average open rate? If I include anyone who opened at least one of the four emails, which is how many people would define an “Engagement Rate,” that adds up to 38% of our newsletter mailing list. 
But personally, I would rather draw the line at “opens half the time or more.” That’s the first three groups above or 23% of the list.  For lack of a better term, I am calling this group “Our People.” We get each other. You could also call them “Highly Engaged.”
What to Do with This Information

So now what? One strategy would be to focus on the Fair-Weather and Bandwagon people to get them more engaged. And we might do a little bit of that.
But I am much more of the opinion that you should do even better for those who are close to you.
So, for starters, Kristina and I are going to talk about ways to do even better work for those 5,291 of you who are Our People (the Die-Hard Fans, Boosters, and Regulars). That will likely start with some surveying. We’ll let these people, who already have an affinity for who we are and what we do, help us craft the future. If the other 77% like that, great. If not, meh.

Via Don Dea
more...
No comment yet.
Rescooped by Samu Communications from digitalNow
Scoop.it!

10 Principles of Leading Change Management

Lead with the culture. Lou Gerstner, who as chief executive of IBM led one of the most successful business transformations in history, said the most important lesson he learned from the experience was that “culture is everything.” Businesspeople today understand this. In the Katzenbach Center survey, 84 percent said that the organization’s culture was critical to the success of change management, and 64 percent saw it as more critical than strategy or operating model. Yet change leaders often fail to address culture—in terms of either overcoming cultural resistance or making the most of cultural support. Among respondents whose companies were unable to sustain change over time, a startling 76 percent reported that executives failed to take account of the existing culture when designing the transformation effort.

Via Don Dea
more...
No comment yet.
Rescooped by Samu Communications from Entrepreneurship, Social Media and Digital Marketing
Scoop.it!

A nasty Android malware is spreading using Google's online ad network

A nasty Android malware is spreading using Google's online ad network | Communications | Scoop.it

"Watch out, Android users: Security researchers have discovered a nasty new piece of smartphone malware that targets users of Google's mobile operating system — and it uses Google's popular advertising network AdSense to do it."


Via Jay
more...
No comment yet.
Rescooped by Samu Communications from Entrepreneurship, Social Media and Digital Marketing
Scoop.it!

How to Approach Social Media as a Small Business

How to Approach Social Media as a Small Business | Communications | Scoop.it
Managing your social media accounts can be a time-consuming process, and time is scarce for most small businesses. The chances are your team already w

Via Jay
more...
Alex's curator insight, August 9, 2016 7:19 PM
It could be challenging, but definitely worth it. 
Rescooped by Samu Communications from Data Visualization Topics
Scoop.it!

Interactive Storytelling: 7 Examples of Online Graphic Novels - Builtvisible

Interactive Storytelling: 7 Examples of Online Graphic Novels - Builtvisible | Communications | Scoop.it
Interactive Storytelling: 7 Examples of Online Graphic Novels - a helpful post from the team at Builtvisible.com

Via Siarhei Mardovich
more...
No comment yet.
Rescooped by Samu Communications from Public Relations & Social Marketing Insight
Scoop.it!

What I Learned By Writing 500 LinkedIn Articles

What I Learned By Writing 500 LinkedIn Articles | Communications | Scoop.it

I joined LinkedIn in the very early days, but then went years without getting a single piece of business from the social network. Fortunately, this changed when I started publishing articles, and now I have written over 500 posts.


Almost overnight, LinkedIn became an important source of new clients. Selling morphed from an annoying necessity to an easy and enjoyable process: I just answer my email.


Using social media to attract new clients can be a highly efficient and effective strategy, but only if your mindset is to help people first, and to sell a distant second.


This notion – win customers by selling less – is counter-intuitive. Let me explain….


Via Jeff Domansky
more...
Jeff Domansky's curator insight, July 26, 2016 9:42 AM

Bruce Karasoff share how using social media to attract new clients can be a highly efficient and effective strategy, but only if your mindset is to help people first, and sell a distant second.

Rescooped by Samu Communications from Public Relations & Social Marketing Insight
Scoop.it!

Where Does My Money Go? How Online Comments Can Influence a Fundraising Campaign | Institute for Public Relations

Where Does My Money Go? How Online Comments Can Influence a Fundraising Campaign | Institute for Public Relations | Communications | Scoop.it

Nonprofit organizations (NPOs) are increasingly using social media to spread campaigns. Little research has focused on the influence of user comments on trust in NPOs regarding campaigns in social media. Stakeholders’ trust is seen as important for NPOs.

 

Two experimental studies examine the influence of user comments with different connotations concerning campaigns that were published on the social networking site Facebook.

 

The first experiment focused on the World Wide Fund for Nature (WWF). The second experiment applied to a fictitious NPO, to avoid reputation influence. Irrespective of the NPO’s reputation, the results show that user comments in social media influence the perceived trustworthiness of NPOs.

 

Trustworthiness is fundamental to acts of trust such as those taking the form of a donation....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, July 20, 2016 12:20 PM
User comments impact trustworthiness of nonprofits.
 
Scooped by Samu Communications
Scoop.it!

The right to read is the right to mine: Text and data mining copyright exceptions introduced in the UK.

The right to read is the right to mine: Text and data mining copyright exceptions introduced in the UK. | Communications | Scoop.it
New copyright exceptions to text and data mining for non-commercial research have recently come into effect and this is welcome news for UK researchers and research, argues Ross Mounce. Here he pro…
more...
No comment yet.
Rescooped by Samu Communications from Public Relations & Social Marketing Insight
Scoop.it!

digital marketing metrics

digital marketing metrics | Communications | Scoop.it

Marketers have no shortage of metrics on their dashboards, but they are still often flying blind. Marketing visibility can be simultaneously clear and opaque. To paraphrase Coleridge, the state of marketing is “metrics, metrics everywhere, and not sure what to think.”


OverstateGate brought a colorful rise out of Branding Professor Mark Ritson:


“This little debacle once again confirms that nobody actually knows what the fuck is going on with digital media. Not media agencies, not big-spending clients and not armchair digital strategists. From the shadowy box of turds and spiders that is programmatic to the increasingly complex and deluded world of digital views, the idea that digital marketing is more analytical and attributable than other media is clearly horse shit. Sure, it has more numbers and many more metrics but that does not make it more accountable, it makes it less so.”


In general, marketers can’t always take metrics at face value. We have to get savvier and more sophisticated at questioning the numbers we use. We have to beware of faux metrics and fuzzy math....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, October 3, 2016 10:40 AM

Marketing is more measurable than ever. But many of those measurements come from black boxes that marketers don’t fully understand. Tom Fishburne adds his voice and humor to the need for transparency.

Camello Verde Colombia's curator insight, October 3, 2016 10:36 PM

Infinite possibilities for Marketers :)

Rescooped by Samu Communications from Entrepreneurship, Social Media and Digital Marketing
Scoop.it!

Your Ultimate (Honest) Guide To Social Media Automation

Your Ultimate (Honest) Guide To Social Media Automation | Communications | Scoop.it
What is social media automation? It is exactly what it sounds like, automating processes that are a part of social marketing, using specialized tools.

Via Jay
more...
No comment yet.
Scooped by Samu Communications
Scoop.it!

Smartphones Take Over Paid Search - eMarketer

Smartphones Take Over Paid Search - eMarketer | Communications | Scoop.it
US mobile search ad spending to grow by 43.1% this year
more...
No comment yet.
Rescooped by Samu Communications from Public Relations & Social Marketing Insight
Scoop.it!

LinkedIn Unveils Redesign, New Features

LinkedIn Unveils Redesign, New Features | Communications | Scoop.it

With its acquisition by Microsoft still several months from closing, LinkedIn is wasting no time revamping the Web site and adding new features to help bolster user engagement. The new features include an “Interest Feed,” aggregating content relevant to individual users, a new platform for its online education service Lynda, and of course the inevitable chat bot.

The Web site redesign gives LinkedIn’s desktop profile pages a sleek new look and layout, bringing it up to date with the network’s mobile app, which got an overhaul at the beginning of the year. The new format includes easier navigation from the main feed, with buttons for things like profiles, messages, and updates from their professional connections, all appearing in the top left homepage.

Like similar features on Facebook and other social platforms, the new LinkedIn “Interest Feed” brings together updates with new content from other users including posts, links to articles, and commentary from thought leaders on the site. Content appearing in the Interest Feed will be chosen partly by algorithms and partly by editors, guided by factors like the users’ profession, industry, and location....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, September 26, 2016 6:06 PM

New LinkedIn features are worth a quick look.

Rescooped by Samu Communications from New Customer - Passenger Experience
Scoop.it!

2016 State of Digital Transformation, are we there yet?

2016 State of Digital Transformation, are we there yet? | Communications | Scoop.it
Can Digital Transformation Move Beyond Buzzwords? By  Noreen Seebacher   |   Sep 20, 2016 CHANNEL:  Digital Experience

Via Eric_Determined / Eric Silverstein
more...
Eric_Determined / Eric Silverstein's curator insight, September 23, 2016 3:54 AM

Key best practice recommendations @BrianSolis:

  • DCX: Study and map the digital customer experience
  • MOBILE: Study and map the specifics of the mobile customer journey
  • RESEARCH: Invest in ongoing customer research to better understand digital/mobile behaviors
  • ROADMAP: Develop a digital transformation roadmap
  • TOUCHPOINTS: Update/innovate customer-facing technology in digital AND mobile
  • OMNICHANNEL: Drive strategies that engage and guide customers seamlessly through digital, mobile and real-world journeys
  • PROCESSES: Improve processes/operations that expedite change
  • IT: Build an agile, integrated and scalable technology infrastructure
  • LEADERSHIP: Executives appoint someone to lead and pave the way for digital initiatives (budget, resources, culture) as well as manage expectations among shareholders, stakeholders and the board
  • TASKFORCE: Form a working team to drive initiatives, coordinate activities/resources, and be accountable
  • METRICS: Establish new metrics that measure progress and track new outcomes
Pascale Philippe's curator insight, September 24, 2016 9:22 AM

Key best practice recommendations @BrianSolis:

  • DCX: Study and map the digital customer experience
  • MOBILE: Study and map the specifics of the mobile customer journey
  • RESEARCH: Invest in ongoing customer research to better understand digital/mobile behaviors
  • ROADMAP: Develop a digital transformation roadmap
  • TOUCHPOINTS: Update/innovate customer-facing technology in digital AND mobile
  • OMNICHANNEL: Drive strategies that engage and guide customers seamlessly through digital, mobile and real-world journeys
  • PROCESSES: Improve processes/operations that expedite change
  • IT: Build an agile, integrated and scalable technology infrastructure
  • LEADERSHIP: Executives appoint someone to lead and pave the way for digital initiatives (budget, resources, culture) as well as manage expectations among shareholders, stakeholders and the board
  • TASKFORCE: Form a working team to drive initiatives, coordinate activities/resources, and be accountable
  • METRICS: Establish new metrics that measure progress and track new outcomes
Rescooped by Samu Communications from digitalNow
Scoop.it!

5 Ways To Turn Donors Into Fundraisers 

People want to give to people. Donors were three times more likely to donate when asked by a friend or colleague. Donation dollars from peer to peer giving went up 70% from 2013 to 2014.
Don’t wait for volunteers. Identify your most likely fundraisers, get their feedback, and offer a personal invitation to join your cause. By scripting the actions you want them to take, you show them how easy it can be and paint them a picture of the impact they’ll have.
Give fundraisers the right tools. Easy setup, ability to embed personal stories, and easy donation check out make the process seamless.
Remember that your campaign should evoke emotion and personal connection and tap into the power of social proof.
Collect information on donors in order to expand your reach and establish further contact.

Via Don Dea
more...
No comment yet.
Rescooped by Samu Communications from Public Relations & Social Marketing Insight
Scoop.it!

How to Create an Ebook From Start to Finish [+ 18 Free Ebook Templates]

How to Create an Ebook From Start to Finish [+ 18 Free Ebook Templates] | Communications | Scoop.it

But making an ebook can be overwhelming. Not only do you have to write the content, but you also need to design and format it into a professional-looking document that people will want to download and read. But with lead generation as the top goal for content marketing, ebooks are an essential part of any successful inbound marketing program.

So in this post, we'll walk you through the ins and outs of creating an ebook by ... well ... creating an ebook. And if you're worried about your lacking design skills? Fret not ...

Download 5 pre-designed, customizable ebook templates for free here. For even more options, download 13 more ebook templates here.

Got your free templates? Ready to create an ebook? Great -- let's get to it....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, August 14, 2016 3:37 PM

Useful templates and practical suggestions for creating an e-book

hornetlewis's comment, August 17, 2016 1:37 AM
Thats brilliant
Rescooped by Samu Communications from digitalNow
Scoop.it!

Social Sharing: An Analysis of the 1 Million Most Shared Articles on Social Media

Social Sharing: An Analysis of the 1 Million Most Shared Articles on Social Media | Communications | Scoop.it
Which social networks do consumers use most to share third-party articles? Are the most shared text pieces on social media generally positive, negative, or neutral in tone?

To find out, Fractl partnered with BuzzSumo to analyze the 1 million most shared articles on social media between December 2015 and June 2016. The data set included 3 billion content shares across five networks (Facebook, Twitter, Google+, Pinterest, and LinkedIn) from third-party publishers such as BuzzFeed, BBC, and Vice.

Below, key findings from the report.

Platforms

Some 90% of social shares of popular articles occur on Facebook, the analysis found. Twitter ranks a distant second (6% of all shares), followed by LinkedIn (2.5%).

Via Don Dea
more...
No comment yet.
Rescooped by Samu Communications from digitalNow
Scoop.it!

Keeping Up With Digital Disruption

Keeping Up With Digital Disruption | Communications | Scoop.it
Only a quarter of companies surveyed are investing in the cloud, and a fifth are focusing on the IoT. As a result, many of them are at risk of being disrupted.

The pace of digital change is clearly accelerating. For business and IT executives, all of this translates into huge challenges—but also enormous opportunities. Individuals who can innovate, disrupt and reinvent businesses and industries will emerge as the leaders in the new economy.

A recently released technology adoption report from TD Bank includes a number of technology trends. It recently surveyed CEOs, CFOs and company founders at the Bloomberg Breakaway Summit in New York City and found that:

25 percent of respondents said they plan to invest in cloud technology and 21 percent in the internet of things (IoT) over the next year.
Only about 3 percent cited 3D printing as an investment focus.
63 percent plan to increase capital spending.
48 percent cited retained earnings as the primary source of funding for their company's current capital spending.
57 percent expect their credit needs to remain the same in the next year.

Via Don Dea
more...
No comment yet.
Scooped by Samu Communications
Scoop.it!

Beyond Dashboards: Good Business Intelligence is About Actionable Data

Beyond Dashboards: Good Business Intelligence is About Actionable Data | Communications | Scoop.it

Simply defined as the "transformation of raw data into meaningful and useful information for business purposes," business intelligence (BI) is critical for your company to understand where it stand now and in the future. With a solid BI program in place, you'll be able to pinpoint any notable areas of success and failure--both equally important to progressing and improving your product or service offering. But the data needs to move well beyond basic information that is nicely packaged in the form of a dashboard or other similar visual platform if it's going to generate actual value for your business

more...
No comment yet.
Rescooped by Samu Communications from digitalNow
Scoop.it!

The Power of Positive Framing

The Power of Positive Framing | Communications | Scoop.it
Positive framing . . .

Changes your outlook now. When you recognize that more will flow from the immediate problem, even if you don’t know what it is yet, it is easier to take a deep breath and realize it may not be as bad as it seems.

Changes your energy now. With a positive frame, your energy level will be higher, and so will that of others involved. Problems only get worse when a negative attitude hangs like a shroud around them. Once the energy starts to change, good things can begin to happen.

Helps you see opportunities. We see what we look for. If all we see is despair, it might be very hard to notice the nearby door of opportunity that is opening. Once you have a positive frame, and have reset your expectations, you are more likely to seek and find the value in the rubble of the situation.

Via Don Dea
more...
No comment yet.
Rescooped by Samu Communications from Public Relations & Social Marketing Insight
Scoop.it!

28 Tips from my first 28 Months as a Solo PR Business

28 Tips from my first 28 Months as a Solo PR Business | Communications | Scoop.it

In 2014, a whopping 581,000 businesses started up in the UK. One of them was me, Zude PR.

According to Bloomberg, a staggering 8 out of 10 entrepreneurs who start businesses fail within the first 18 months. I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar.

Twenty-eight months on I’m still here, fighting the good fight.

Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them)....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, July 20, 2016 2:27 PM

David Sawyer looks back thoughtfully on two-plus years as a solo PR consultant in Glasgow.