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Customer Centricity is Proving Profitable for B2B Brands - Direct Marketing News

Customer Centricity is Proving Profitable for B2B Brands - Direct Marketing News | Communication TPE | Scoop.it
Direct Marketing News Customer Centricity is Proving Profitable for B2B Brands Direct Marketing News Now a recent study from strategic branding firm Siegel+Gale shows that B2B brands with this same customer-centric approach are also seeing a boost...
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CHARTS: The Most Important Social Networks To B2C And B2B...

CHARTS: The Most Important Social Networks To B2C And B2B... | Communication TPE | Scoop.it
Facebook is tops for B2C marketers. LinkedIn wins among B2B marketers.
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Series already tilted in Kings' favor - ESPN

Bleacher Report Series already tilted in Kings' favor ESPN It's a puck bouncing over Dan Girardi's stick early in overtime and then being flung blindly up the ice, where it's picked off by Mike Richards and sent in front of the net to a wide-open...
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What B2B marketers should NOT learn from B2C | VentureBeat ...

What B2B marketers should NOT learn from B2C | VentureBeat ... | Communication TPE | Scoop.it
For a few years now, we've been hearing how B2B and B2C marketing are converging, and we've got a whole slew of trendy new terms to describe the path forward such as B2I (business to individual), B2P (business to ...
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Social Media Crisis Management for B2B - SocialFish

Social Media Crisis Management for B2B - SocialFish | Communication TPE | Scoop.it
The goal of your B2B social media risk strategy should be to build a relationship with suppliers, customers and even employees. Keeping that in mind, start building out your pages. For example, an automotive parts ...
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Only 16% of B2B Companies Use Marketing Automation: Study | BtoB - Advertising Age

Only 16% of B2B companies use marketing automation: Study http://t.co/cxoAb33Vht
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