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Rescooped by Janine Lloyd from Public Relations & Social Marketing Insight
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Forrester's 2013 Interactive Marketing Predictions

The ultra-connected customer base will continue to grow at a staggering pace. Marketers must integrate technology into the customer experience, leverage data and more...5 Insights into interactive marketing rom Forrester Research


Via Jeff Domansky
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5 Ways to Automate Your Pinterest Marketing Strategy

5 Ways to Automate Your Pinterest Marketing Strategy | Communication & PR | Scoop.it
Did you know that, according to Vertical Response, 71% of small businesses never use Pinterest?

And did you know that...
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How to avoid the pitfalls of social media marketing

How to avoid the pitfalls of social media marketing | Communication & PR | Scoop.it
Getting social media strategies right can be a great way for a business to engage with its target market, says Dasha Amrom (Getting social media strategies right can be a great way for a business to engage with its target market
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Public Relations, Explained

Public Relations, Explained | Communication & PR | Scoop.it
Last month a digital marketing expert wanted to include our firm’s public relations expertise in a new business pitch.  "How many impressions can you guarantee the client each week?" he asked.

Via Carla Bulhões
Janine Lloyd's insight:

Our industry still has to do a lot of work to do on the perception of Public Relations, especially around what PR is and its value.

 

This is due to PR people who say they are specialists but who are not, and the public, CEO’s, Financial Managers and Marketing Managers have a different perception of what we do and therefore a misperception of our true value. 

 

Now more than ever before communications professionals are required to advise and guide the organisation on building positive relationships and protecting their reputation with all their stakeholders, especially with the plethora of communication channels available.

 

Now and in the future, we need to continue educating clients on the value of Public Relations and gain their understanding of the tools/channels and why what we recommend will work and why certain channels won’t work. In the social media world it is key for us as an industry to position the value of these channels where they are most appropriate – not recommend a one size fits all approach.

 

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Carla Bulhões's curator insight, September 17, 2013 5:01 AM

It’s not advertising.  We don’t buy impressions.  We don’t guarantee placement.  But the coverage we get, in the media, online, social media, TV and other places, usually has much more credibility than paid endorsements. 

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9 Ways to Use Instagram for Business

9 Ways to Use Instagram for Business | Communication & PR | Scoop.it
Whitney Larsen shares 9 great ways that companies can use Instagram for business. Yet another wonderful social media platform that can be used wisely to aid in the success of your business.

Via The Fish Firm II
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IOANNIS APOSTOLOU's curator insight, September 10, 2013 5:36 PM

Photo marketing!!!

Mertens Marketing's curator insight, September 11, 2013 6:53 AM

1.              Show Your Products

2.              Identify with a Lifestyle

3.              Show What Your Products Can Do

4.              Inspire

5.              Go Behind the Scenes

6.              Run a Campaign/Contest

7.              Give Shout Outs

8.              Offer Tips and Make Tutorials

9.              Be Entertaining


Mit schönen Beispielen

Carlos Bisbal's curator insight, September 12, 2013 8:25 AM

Nueve formas de en que las empresas pueden utilizar Instagram para los negocios. Esto convierte a Instagram en otra excelente plataforma de social media que podemos utilizar con prudencia para ayudarnos a obtener el éxito en nuestros negocios.

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Watch a News Story Evolve With Twitter Related Headlines

Watch a News Story Evolve With Twitter Related Headlines | Communication & PR | Scoop.it

Twitter is launching a new feature on their site, "Related headlines", where when someone tweets about something newsworthy, Twitter will include links to the news story below the tweet, even when a specific URL to the news story hasn't been included.It's becoming a way for Twitter users to easily click and find information about a news story, without having to go and use Google or another search engine to find a link to the story, or to even have to figure out what the story is if the tweet isn't specific enough.

 

How it works: when a tweet is embedded into a news story, Twitter can use that to connect the tweet to the story, and then include the news links to that story. It is done somewhat unobtrusively, only showing up on the specific tweet's permalink page. It doesn't show up in the stream for the person who tweeted it, or in the stream of someone who follows that person....


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Jeff Domansky's curator insight, September 1, 2013 1:49 PM

The debate about embedded tweets continues: asset or intrusion?

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8 Tips For Managing A Social Media Crisis - AllTwitter

8 Tips For Managing A Social Media Crisis - AllTwitter | Communication & PR | Scoop.it

The key word in social media is social.

 

As such, it’s a two-way game. Brands and businesses that use channels such as Twitter and Facebook to simply broadcast their message rarely get the sort of results they would expect. Fans and customers want and demand to be heard, and brands that carefully nurture these relationships benefit from higher engagement levels, boosts in website traffic and sales, strong word of mouth marketing and customer loyalty.

 

But sometimes, despite our best efforts, things go wrong. So what do you do when the worst happens?...


Via Jeff Domansky
Janine Lloyd's insight:

Great infographic thanks!

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Betty Carlin's curator insight, August 29, 2013 2:23 PM

Great infographic! It's all about having a plan in place BEFORE you need it.

 

Monica McPherrin's curator insight, August 29, 2013 8:10 PM

Always have a plan in case of an emergency.

Alison D. Gilbert's curator insight, September 5, 2013 1:23 PM

Dealing with a social media crisis.

 

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Radio: Seven Ways to Rock Your Next Interview | Deirdre Breakenridge

Radio: Seven Ways to Rock Your Next Interview | Deirdre Breakenridge | Communication & PR | Scoop.it

I’ve done hundreds of radio interviews throughout my career. They seem simple. After all, you just pick up a phone or visit a studio and have a conversation with the host.

 

But radio interviews are nothing like normal conversations (unless your friends take listener phone calls and toss to a commercial break every few minutes!). Remember these seven rules for your next radio interview...


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Jeff Domansky's curator insight, August 26, 2013 9:31 PM

Brad Phillips shares seven useful tips for better radio interviews.

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Root Cause Analysis From Juran

By asking why, why, why? the National Parks Service uses Root Cause Analysis to solve a chronic problem and discovers the true (and surprising) reason why th...

Via Prof. Hankell
Janine Lloyd's insight:

As PR professionals we could take a lesson from this - a Six Sigma approach of asking why five times to get to the bottom of an issue.If you are faced with a crises, keep asking why and don't expect the first answer to be the cause. Journalists use this all the time when trying to uncover the real truth and so should we. Especially those who deal with crises management on a daily basis, this approach can go a long way to uncovering and resolving the real issue.

It is so simple really, kids do it all the time - they keep asking why until they are satisfied!

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Prof. Hankell's curator insight, August 26, 2013 5:31 AM

5 WHYs = The 5 why’s typically refers to the practice of asking, five times, why the failure has occurred in order to get to the root cause/causes of the problem. There can be more than one cause to a problem as well. In an organizational context, generally root cause analysis is carried out by a team of persons related to the problem. No special technique is required.

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How the NY Times created multimedia story The Jockey | Media news | Journalism.co.uk

How the NY Times created multimedia story The Jockey | Media news | Journalism.co.uk | Communication & PR | Scoop.it

We speak to two of the people involved in creating the news outlet's latest Snowfall-like immersive multimedia project....

 

Last week The New York Times website published a story called The Jockey, followed by publication in the sports section of the print edition on Sunday.

 

The Jockey is the latest immersive or multimedia reading experience created by the news outlet that brought us Snow Fall. The Jockey tells the story of Russell Baze, the first North American jockey to ride in 50,000 races, and does so through long-form text, video and moving graphics.This immersive story has a sponsor. Some have interpreted this as native advertising or sponsored content, and AdAge writes that these custom ad units are "designed to better fit the new environment" than the advertising within Snow Fall...-


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Jeff Domansky's curator insight, August 25, 2013 4:45 PM

This is an interesting look at journalism, Transmedia storytelling and how native advertising or brand journalism is creeping into even the most traditional media outlets. At the very least, it's a great read and a story well told.

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How are the Top 50 Retail Brands performing on Facebook?

How are the Top 50 Retail Brands performing on Facebook? | Communication & PR | Scoop.it

013 is shaping up to be a tipping point for the retail industry on Facebook. So far this year retail has experienced the greatest decline in key metrics since 2011. With brands forking over more ad dollars to Facebook than ever before (Facebook just experienced its highest revenue in Q2 2013 at $1.6b) and the number of branded posts increasing by the day, placement and engagement are at a premium.

 

Expion looked at the Interbrand Best 50 Retail Brands list with their social engagement marketing insights software to come up with their F.A.V.E 50 List, and found a number of key social trends in the industry as well as ranking the top brands by their own engagement system.


Via Russ Merz, Ph.D.
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Blake Holmes's comment, August 21, 2013 4:32 AM
Hey great article, your discussion of the DAGMAR concept was relevant and was explored by myself too in research for this weeks topic. Measurable tasks and objectives are very important in the undertaking of promotional activity and i feel you have covered this point well, as well as others. Your point on budgeting was relevant also. Ultimately this article differed to mine slightly so was great to read to further my understanding. Thanks
Wenjing Zheng's comment, August 21, 2013 10:08 PM
great discussion on the DAGMAR concept, it is really important for a company to have objectives, so they can measure the business performance, and it is a good used of facebook social media as facebook help brand speed spread the brand, it gain awareness of the brand but actually it do not increase the consumer engagement.
JENNYHA's comment, August 22, 2013 3:22 AM
In complete agreement with your first insight. As a user of Facebook, I find that I am more aware of brands that are active on there but I don’t really engage with them. Also, I’ve never bought something just because I saw it on Facebook. The side ads actually really irritate me and I find them to be less credible so I won’t even click on them.

It is really important, as you said, to use the DAGMAR concept to set those goals and objectives. In relation to this article, I think it's especially important to find out about consumer behaviour i.e. where consumers are, what content they’re interested in. It sounds like brands are just publishing content for the sake of publishing content but none of it really draws consumers in, which is a shame as they’re spending so much of their money and time there.
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Timeline of PR News Content | Social Media Strategy | Sally Falkow

Timeline of PR News Content | Social Media Strategy | Sally Falkow | Communication & PR | Scoop.it

It’s just over a hundred years since the first press release was issued by a company in an effort to tell their story in the media. In 1906, after a railroad accident, the company hired a journalist to help them deal with the disaster and the media coverage. Soon press releases and media relations became a core part of public relations.In the 1930s radio was a part of most American households. Companies and PR agencies soon realized that just sending a text press release to a radio station was not enough. Sending a photograph was a complete waste of time. This was a new medium with new technology and it needed new content. And so the sound bite was born. Smart PR agencies and company PR pros quickly learned how to make 15-second audio clips to send with their releases.And then came TV. By 1955 half of all American homes had a TV and this became the medium of choice for news. Smart PR folk had to adapt once again....


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Jeff Domansky's curator insight, August 19, 2013 10:27 PM

Sally Falkow looks at the history of media relations and PR.

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10 Super Powers of the World's Greatest Social Media Marketer [Infographic]

10 Super Powers of the World's Greatest Social Media Marketer [Infographic] | Communication & PR | Scoop.it
Social Media - Need to hire staff to help make social media marketing part of your brand experience? Make sure the folks you choose possess these 10 super powers.

Via The Fish Firm II
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Louise Masin Sattler's curator insight, September 18, 2013 11:31 AM

Great infographic about social media and women!

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WHAT TO DO WHEN YOUR CEO’s XFACTOR gets a thumbs dow

WHAT TO DO WHEN YOUR CEO’s XFACTOR gets a thumbs dow | Communication & PR | Scoop.it
Janine Lloyd's insight:

By Janine Lloyd, MD Greater Than Johannesburg, South Africa

 

 

Let’s face it CEO’s are human. They won’t always be perfect, even though he or she is expected to be.  There will come a time when your CEO does something that catches the attention of the media (in a negative way), or when their expectations of you are contrary to what you know to be the right way of handling the issue. Maybe they make an inappropriate post in social media or go incognito at the time a crises is brewing. 

 

Let’s face the real truth: the reputation of your CEO has a significant impact on the perception of the company and the markets behavior towards it. This is a known fact supported by global studies. CEO’s need to understand that their reputation is a major factor in the overall perception of their company. If you are the marketing, PR or corporate communications executive it is your role to bring this to your CEO’s attention.

 

Preparing your CEO in advance to avert any reputational risks should be your number one priority. This means at times confronting any real issues that you perceive may affect their credibility in the market. As an executive coach I have known CEO’s who understand this fact but at a very real level they have a frame of reference that is holding them back. For example a belief that “Any PR is good PR” or a perception that “We don’t need media” or even a fear of media because “they will twist anything to suit themselves.”

 

Let’s debunk these beliefs.

 

Any PR is good PR – while the sentiment of this statement holds some weight, if the bulk of your PR is negative, the fact is that your company will be perceived negatively and your CEO along with it.

 

We don’t need the media – media today still hold huge sway and what they say or write about will be considered by key target audiences such as investors, shareholders, staff or suppliers. Whether we like it or not, media are still huge influencers of our reputation.

 

Media will twist anything to suit themselves – it is true that some media will paint a negative story no matter how hard you try, however in most cases if you remain steadfast, frame the story correctly and are prepared to answer their questions openly, you will get a more favourable response than if you were belligerent and secretive.

 

Perhaps your CEO just doesn’t have good communication skills and is media shy because of this.

 

Preparation

Preparation is nine tenth’s of the law: your CEO needs to be advised on how to handle interviews and be prepared for the questions they will be asked. You need to be 100% ready for media interviews or you could create a secondary crises.  Your CEO needs to understand that what he or she says and how they say it – whether this is to media or on social media posts – needs to be thought through. These days everything they say or do, in business or in their private lives, is open to scrutiny.

Preparing and training the CEO has to be a key concern for any organisation today.  From staying calm during a crises, how to handle a crises, conducting effective media interviews, understanding their role in reputation management  or providing guidance on social media.

 

Tips for getting your CEO ready for a crises

Discuss and clarify spokesperson roles – your CEO will most likely be the spokesperson during a crises, however you may need to have another credible spokesperson available should the CEO be unavailable. In addition, your CEO will be well aware of his strengths and weaknesses, and if communication is not his or her strong point, you will need to agree on another spokesperson or approach. Clarify these roles upfront so there is no confusion down the line.

Don’t keep the CEO hidden – there are times when CEO absence will be noted. If your CEO has poor communication skills, find a communication medium he will be comfortable in – this could include sending  a video, drafting a press statement, or answering Q&A’s via email.

Provide guidance – if your CEO does not have the experience with traditional media and social media channels you need to provide coaching and advice on the influence he/she has over perception and how to handle any crises situation that may arise. It is always a good idea to ensure your CEO or spokespeople are properly trained in handling the press.

Involve the CEO – when you are developing an overall crises strategy and plan for the company, do get your CEO involved. Gain insights from his/her expertise in identifying potential problems ahead of time – after all that is what any good CEO excels in. Obtaining his/her support ahead of time is crucial so that you are able to react quickly during a crises.

 

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Should The CMO Be The Chief Customer Experience Officer?

Janine Lloyd's insight:

Great article and insights on the role of the CMO

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Digital Tree Sculpture Lets Loved Ones Post Pictures To Airport Travelers - PSFK

Digital Tree Sculpture Lets Loved Ones Post Pictures To Airport Travelers - PSFK | Communication & PR | Scoop.it
The social network connectivity and revitalizing design of this installation comes as boon to stressed out flyers.

Via Remy Marin
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10 Amazing Examples Of Social Media ROI [INFOGRAPHIC] - AllTwitter

10 Amazing Examples Of Social Media ROI [INFOGRAPHIC] - AllTwitter | Communication & PR | Scoop.it

How’s your social media ROI?

 

Here’s a better question, perhaps: how are you measuring it?

 

The tried and tested methods of evaluating return on investment don’t always apply quite as explicitly when it comes to gauging success on platforms such as Twitter and Facebook. While these tools can be used effectively to drive orders and boost sales, your efforts are perhaps better measured in different metrics, such as growth of community, brand awareness and website footfall, certainly in the early stages of your strategy.

 

Ultimately, of course, it’s social media’s impact on your bottom line that will determine your success or failure – certainly when it comes to appeasing your boss – and this infographic from Psoshul provides 10 very convincing examples of ROI in social media.


Via Jeff Domansky
Janine Lloyd's insight:

Great examples of how we all should be measuring social media. Thank you

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Jeff Domansky's curator insight, September 17, 2013 4:43 PM

Here's a look at social media and social marketing ROI and 10 useful examples

Patrick HOPE's curator insight, September 18, 2013 5:30 AM

Dans l'écran radar, l'évidence d'une action dans les médias sociaux mise en image.

 

Emilie Faffe's curator insight, September 18, 2013 6:22 AM

Une infographie en anglais illustrant 10 exemples de ROI en Social Média 

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10 Brilliant Pinterest Board Ideas From Real Brands

10 Brilliant Pinterest Board Ideas From Real Brands | Communication & PR | Scoop.it

Great lessons and learning from 13 brands...Get inspired by 10 non-marketing boards from successful B2B and B2C brands.Pinterest might be the fourth largest traffic driver in the world ... but it's still a pretty challenging network to use for most companies, especially for those in the B2B sector.Maybe you've claimed your company's Pinterest profile and added a board or two with a few pins. Or maybe you haven't even dipped your toe into the network yet. Or maybe, the last three sentences you just read were nonsense to you because you're rocking Pinterest all day long. Regardless of whether you're a Pinterest pro or an excited newbie, this blog post has got something to help you do your job better. It's always good to see what your inbound marketing peers are up to so you can improve your own marketing -- so here are 13 of our favorite pinboard ideas to inspire your own Pinterest marketing....


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Jeff Domansky's curator insight, September 4, 2013 5:20 PM

Great Pinterest lessons and content marketing learning from 13 brands...

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Thinking like a genius - Problem solving: creative solution

Thinking like a genius - Problem solving: creative solution | Communication & PR | Scoop.it
Janine Lloyd's insight:

Thank you so much - very informative!

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David Hain's comment, August 23, 2013 3:21 AM
Excellent Karin, thanks as always!
David Hain's comment, August 23, 2013 3:21 AM
Excellent Karin, thanks as always!
David Hain's curator insight, August 23, 2013 3:21 AM

Excellent Karin!  Thanks as always.

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Outrage as nail, balaclavas and duct tape sent out in grim PR stunt to promote new Belfast film

Outrage as nail, balaclavas and duct tape sent out in grim PR stunt to promote new Belfast film | Communication & PR | Scoop.it
Director Nathan Todd has been forced to issue an apology and confirm that the press packs were not intended to frighten or cause offence
Janine Lloyd's insight:

PR firms take note. Context and sensitivity to your audience is everything. While you may think this kind of PR stunt is relevant, understanding the context of the country, issues and sensitivities is key. Knowing and understanding how the audience will react to this grim stunt is one of our roles as PR professionals.

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NSA scans 75% of the Internet

NSA scans 75% of the Internet | Communication & PR | Scoop.it
(Credit: iStockphoto) The Wall Street Journal reported Tuesday the existence of several NSA programs that allow for far greater surveillance than the

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Prof. Hankell's curator insight, August 23, 2013 8:02 AM

As we get closer and closer to the age of abundance that comes with the Sing, we should anticipate that the world will become a kinder and gentler place…except that human wickedness always finds a way. - Gorden Russell

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How SMBs Can Improve Content and Social Media Marketing Strategies - CMSWire

How SMBs Can Improve Content and Social Media Marketing Strategies - CMSWire | Communication & PR | Scoop.it
How SMBs Can Improve Content and Social Media Marketing Strategies CMSWire Social media is an important part of small and medium sized business (SMB) marketing strategies and these organizations should be making sure that content and knowledge come...
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The PR fail trail – the story of three social media driven disasters [infographic]

The PR fail trail – the story of three social media driven disasters [infographic] | Communication & PR | Scoop.it
Some interesting research has gone into this infographic from Alterian looking at how three infamous social media driven PR crises to understand the effect a (RT @kokodigital: The PR fail trail – the story of three social media driven disasters...

Via Jonha Richman
Janine Lloyd's insight:

The research supports the veiw that you are judged by the way you handle a crises and that proactive handling of the situation helps you to recover quicker. Nice one.

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Twitter: No Accounts Compromised in Major Leak - Mashable

Twitter: No Accounts Compromised in Major Leak - Mashable | Communication & PR | Scoop.it
Tech2
Twitter: No Accounts Compromised in Major Leak
Mashable
A hacker says he gained access to "the entire database of users on Twitter" and has already leaked the account details of more then 15,000 accounts online.

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What Happens In Social Media Every 24 Hours? The Numbers Will Blow Your Mind [INFOGRAPHIC] - AllTwitter

What Happens In Social Media Every 24 Hours? The Numbers Will Blow Your Mind [INFOGRAPHIC] - AllTwitter | Communication & PR | Scoop.it
What Happens In Social Media Every 24 Hours? The Numbers Will Blow Your Mind [INFOGRAPHIC]
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