Three Principles for Mastering Mobile Marketing in 2014 | Communication & PR |

In 2013, Pew Research Center reported that 91% of American adults own a cell phone; 56% own a smartphone. And they're using those phones to shop: Mobile generated up to 42.6% of all online traffic and 25.8% of all online sales during Thanksgiving weekend.So, with consumers primed in 2014 with mobile technology and eagerly using it, how do you best reach them?

To succeed in mobile marketing this year, you must master these three principles: immediacy, simplicity, and context...

Via Jeff Domansky