Communication narrative & Storytelling
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Communication narrative & Storytelling
Tout pour raconter une histoire!...@Backbook sur Twitter
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Christian Salmon : Storytelling

Christian Salmon : Storytelling | Communication narrative & Storytelling | Scoop.it
Dans une pièce de la Cité internationale universitaire de Paris dans le 14ème arrondissement, Olivier BARROT reçoit Christian SALMON pour son livre "Storytelling", essai politique qui explique à l'aide de nombreux exemples que "l'art de raconter des...
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[infographie] Toutes les 60 secondes dans les réseaux sociaux - Référencement & Médias Sociaux.

[infographie] Toutes les 60 secondes dans les réseaux sociaux - Référencement & Médias Sociaux. | Communication narrative & Storytelling | Scoop.it

Via A Grolleau-Fricard
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Sourcefabric - Open Source Platform to Write & Publish Books

Sourcefabric - Open Source Platform to Write & Publish Books | Communication narrative & Storytelling | Scoop.it
The open source platform to write and publish print and digital books.
Booktype is a free, open source platform that produces beautiful, engaging books formatted for print, Amazon, iBooks and almost any ereader within minutes. Create books on your own or with others via an easy-to-use web interface.

 

Build a community around your content with social tools and use the reach of mobile, tablet and ebook technology to engage new audiences.


Via Ana Cristina Pratas, Gust MEES
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Fresh Impressions on Brandmarks (from a 5-year-old)

A fun Sunday project with my daughter on brand logos.

Via k3hamilton
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Crafting Outstanding Presentations - Storytelling Techniques

Spielberg "meets" Presentation Zen....
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Communication narrative : storytelling

Communication narrative : storytelling | Communication narrative & Storytelling | Scoop.it
La communication narrative ou storytelling consiste en la mise en scène publicitaire où une fiction d'entreprise est sensée attirer le consommateur vers une marque.
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Le Storytelling de Xavier Niel (Free) décrypté | DarkPlanneur

Le Storytelling de Xavier Niel (Free) décrypté | DarkPlanneur | Communication narrative & Storytelling | Scoop.it
Nouvel épisode des decryptages de Sebastien Durand, expert en Storytelling...aujourd'hui le sulfureux patron de Free : Xavier Niel XAVIER NIEL : ILIAD ET...
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Infographics & Data Visualizations - Visual.ly

Infographics & Data Visualizations - Visual.ly | Communication narrative & Storytelling | Scoop.it
Like infographics and data visualizations? Visual.ly is the world's largest community of dataviz and infographics. Come explore, share and create.
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How to Develop Digital Literacies in Yourself and Others

Doug Belshaw's presentation on Digital Literacy
On Monday 3rd October 2011 I submitted my doctoral thesis to Durham University: What is 'digital literacy'? A Pragmatic investigation.

 

(Congrat - I may add)


Via Paulo Simões, Anne Whaits, Ove Christensen
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Innovative Interactivity (II) | Cowbird website attempts to humanize the Web using multimedia storytelling

Innovative Interactivity (II) | Cowbird website attempts to humanize the Web using multimedia storytelling | Communication narrative & Storytelling | Scoop.it
Innovative Interactivity serves as an open forum for multimedia producers, interactive web developers and new media professionals.
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From Closed Silos to Collaborative Networks: Digital Impacts on Mus...

Starts with results of an informal poll conducted among museum technology professionals at MCN 2011.
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Educating on Design Symposium

This presentation was part of a day-long symposium for educators and web designers to come together for talks about design principles, industry skills and stand...
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The Practitioner's Guide to Creating Content Like a Publisher

In 2007, Scott Gant declared: we're all journalists now. Now, five years later, being a lone journalist is not enough.
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5 Exemples De Pages Facebook Réussies

5 Exemples De Pages Facebook Réussies | Communication narrative & Storytelling | Scoop.it
Si vous souhaitez réussir votre page Facebook, rien de tel que d'observer les entreprises qui disposent déjà d'une présence efficace sur le réseau social pour vous en inspirer.

Via Bernard Martinez
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Coca Cola Content 2020 Part One

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketing. The very fact you are reading this here proves that things have changed. Coca Cola have always been at the forefront of innovation. In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company's portfolio of global brands.

 

In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that "every contact point with a customer should tell an emotional story".


Via Martin Gysler, Jose H. Flores
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Ash Sadek's curator insight, May 3, 2014 9:44 AM

Just because I love everything Coca Cola does!

Grizzel Fonseca's curator insight, May 13, 2014 4:05 AM

I agree with Coca Cola about moving away for creative excellence to content excellence. They have developed their brand and established it well in the world. They are looking at ways to stay on top of other competitors; it is very smart of them to make sure their consumers are happy with the product and how they can connect with audiences. By creating the brand and establishing the brand does not mean long term profit or customer loyalty. It is how the business continues to market the brand that results in customer loyalty and profit. Coca Cola that identify this and made it their focus to create a strong customer loyalty with their audience; making sure the consumer shall never drift away from the brand and company.

 

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Web 2.0 Storytelling: Emergence of a New Genre | EDUCAUSE

Web 2.0 Storytelling: Emergence of a New Genre | EDUCAUSE | Communication narrative & Storytelling | Scoop.it

A story is told by one person or by a creative team to an audience that is usually quiet, even receptive. Or at least that’s what a story used to be, and that’s how a story used to be told. Today, with digital networks and social media, this pattern is changing.

 

Well, maybe not.  This is quite a lengthy article but rich in offering lots to chew on. Here's what I like:

It contains a very decent history of digital storytelling. It chats about one of my favorite sites on different tools to use to create digital stories, 50 Tools (the author of that site is also one of the authors of this article) -- (http://cogdogroo.wikispaces.com/StoryTools) It names Web 2.0 storytelling as a new genre

 

But a lot of their premises that they base their thinking on is flawed. For example, they state, "Today, with digital networks and social media, this pattern is changing. Stories now are open-ended, branching, hyperlinked, cross-media, participatory, exploratory, and unpredictable."

 

That dynamic has actually been happening for millenia as people tell open ended stories in conversation, branch into different stories when chatting, our brains effortlessly hyperlink experiences and stories together, we re-fashion our stories into art / architecture / fashion and other media, we participate in other people's stories (that what being human is), plus we explore and recraft stories in unpredictable ways. Many writers in this technology field are just simply unaware of the work of social /cultural scientists in how stories have been shaped, moved, and disseminated across time and space since the dawn of time.

 

Yet what Web 2.0 does for us is make the naturally occuring often invisible dymnamics of storytelling more visible. For years I've said that storytelling is creating art in the air.  Web 2.0 storytelling helps us see the ephemeral nature of storytelling. And I agree with the authors that Web 2.0 speeds the whole process up.

 

Another premis in this article that is problematic is the statement that micro-content on the web is storytelling.  Well, it's actually a conversation. Some are stories, some are not. They are the fabrication of relationships and connection that build a metaphoric story. Sam Keen and other psychologists have apply named this aggregation as the 'myths we live by.'

 

The story definition the authors use is quite weak: "art of conveying events in words, images, and sounds often by improvisation or embellishment." This comes from wikkipedia. And you can see how this definition is so general that it is almost meaningless. Here's a better one that I've used for years: “A story is an act of communication providing packets of sensory material and characters, structured along an arc, allowing the listener to quickly and easily internalize the information, understand it and create meaning from it.” This helps us articulate the difference between microcontent and a story.

 

Aggregates of the word "I feel..." from across the web are not a story. But it is fascinating information! Not everything is a story.

 

Another false premis: "At a different—perhaps meta—level, the boundaries of Web 2.0 stories are not necessarily clear." Well, in truth, the boundaries of ANY story are not necesssarily clear. They are only clear if you think a story starts at the beginning and ends at the end.  Yet if we look at storytelling as a dynamic event, then the storytelling event starts way before the words "Once upon a time" are uttered, and only ends if the story becomes completely forgotten.

 

Serial storytelling is not new and the meaning of a story is endlessly varied.  But it is a lot of fun using Web 2.0 technologies to craft, share, and digest stories.

 

Read the article from these adjusted lenses I've given you and let me know what you think.


Via Dr. Karen Dietz
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Dr. Karen Dietz's comment, March 6, 2012 10:16 AM
Thank you for re-scooping the article Evalir! Have a wonderful week -- Karen
Dr. Karen Dietz's comment, March 12, 2012 2:24 PM
Thank you for re-scooping this! Have an awesome week :)
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Médias sociaux : de la nécessité de penser la communication autrement - Blogue | Chalifour, Québec, Canada

Médias sociaux : de la nécessité de penser la communication autrement - Blogue | Chalifour, Québec, Canada | Communication narrative & Storytelling | Scoop.it

Trois termes témoignent principalement de ces mutations dans la communication : interaction, qualification, pérennité.

 

Pour l’heure, nombreuses sont celles à avoir ouvert une page Facebook, diffusé quelques informations relatives à leur actualité et abandonné, faute de résultats satisfaisants. Il est donc important d’aborder les médias sociaux ave une nouvelle façon de penser, détachée de reflexes traditionnels.


Via Philippe Olivier Clement
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Présentations Power Point storytelling

Comment le storytelling améliore vos présentations publiques O combien de conférences, de réunions, de workshops, se sont mortellement déroulés avec des « slides » soporifiques, des énumérations rationnelles de données bien mises en forme, de connaissances...
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Choix intéressants et narration interactive - Merlanfrit

Choix intéressants et narration interactive - Merlanfrit | Communication narrative & Storytelling | Scoop.it
Si un bon jeu est "une suite de choix intéressants", comment cela s'applique-t-il à un jeu narratif ? Comment faire pour qu'un scénario interactif réagissant au joueur ne soit pas qu'un fantasme ?
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On the loss of control over the narrative. New roles on the interactive documentary (I)

On the loss of control over the narrative. New roles on the interactive documentary (I) | Communication narrative & Storytelling | Scoop.it

The intrinsic nature of the conventional documentary has experienced major changes since the advent of this new type of documentary, as a result of today’s new technological landscape.

 


Via The Digital Rocking Chair
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