Communication Mix, IMC programme planning and Direct marketing
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How to Integrate Social Media Into Your Marketing

How to Integrate Social Media Into Your Marketing | Communication Mix, IMC programme planning and Direct marketing | Scoop.it
Social media is not a solo act. It's best as part of a jazz combo.
Instead of thinking of social media as a freestanding tactic, first consider how you can add social media components to your existing marketing initiatives.

Via Gracey Monteith
Zhaowei Lu's insight:

The article above I really like, it sates how important now the Social media is important tool to marketing. In the article it explains five points to show cross media synergy with social media.

Social media + search marketing which can be distributed the content about your brand as widely as possible. Social media + virtual events which can be seen your brand by a number of people in the world by adding it to sildeshare.  Social + email which adds social sharing to your email.Social media + live events which Extend your event before and after it happens, using social media. Think Tweet-ups and other ways that social media can come to life in three dimensions. Social media + research which asks customers and fans about what they think and what they feel, if there is anything unsatisfied , can make change for it .Those five points are the most important strategies.  

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Calvin Romeo's curator insight, September 24, 2013 5:51 PM

I think this article by this author is quite useful when it comes to planning integrated marketing strategies to a particular brand and/or a particular product. One off the keys in having effective plans is the power of ideas and integration across most medias, is to firstly developing a robust media plan. Initially we would start with analyzing the market, then establish effective media objectives based on that analysis. Develop media strategies and once the decision has been made to implement those media strategies. Finally it is to contentiously evaluate performance to illustrate effectiveness and efficiency to determine weather or not further changes need to be made.

Kier Segui's comment, September 26, 2013 1:03 AM
Hey Calvin, I agree with your point of developing a robust media plan. In my opinion this is the most important step when integrating across all forms of media. The plan will enable you to decide which forms of media are the most effective and suitable for your plan. The article you chose also about integrating social media into marketing is very appropriate for our time. Social media is a powerful marketing tool which provides a wide consumer base and reach and therefore effectively utilizing its potential can be very beneficial for marketing a companies products/services.
MARTIN LEE's comment, September 26, 2013 1:40 AM
You both bring up good points in your insight. It seems that everything in marketing is pointing to social media now. Some great tips in here but most things seem pretty frequent in today's world. Elms (2007) stated that the concept of engagement is evident in advertising media literature. Brands need strategies to cut through the clutter. There is so much clutter online. There are a number of channels available to consumers and brands, of course led by mobile phones. Author understands social media platform well.
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Developing Effective Marketing Communication Mix

Developing Effective Marketing Communication Mix | Communication Mix, IMC programme planning and Direct marketing | Scoop.it
If you are contemplating a mix of marketing communications tools then you likely realize that using a variety of communications techniques can be more effective than using a "one-size-fits-all" strategy.

Via Gracey Monteith, Connie Guan
Zhaowei Lu's insight:

The article shows how important for a market having a good communication strategy. The effective communication strategies can bring unimagined influences to the market. In the article says that “Marketing communication is the promotion “P” in any marketing plan--- product, price promotion.”

By using “P” strategies, they can build a significant communication promotion feedback, strategies and tactics needed for developing the most effective mix. The article mentions five good communication mix strategies to achieve the best result. As far as I am concerned those five points are the basic elements with important main structure.  Each section is different; it really depends on how to use to achieve unimagined results.  The article’s information is clear and easy to understand how to developing effective marketing communication mix.   

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Winina Tan's comment, May 9, 2013 6:44 PM
a very nice article showing the steps on how to create a effective marketing communication mix. but one must also consider on how to correctly and effectively implement this strategy to gain the most profitable and advantageous outcome. reflecting and evaluating how one strategy had progressed and seeing if the marketing strategy needs to be changed or altered for a more desirable outcome should be a process as well.
Sashika's comment, May 9, 2013 9:21 PM
Ryan makes a good point, that by making customers understand marketers, they can create value for them. This is very true, when the marketer is able to make the customer believe what they want them to believe about a product, then a customer is able to find value in the product of service. However, it is not just a case of making cusotmers believe what you want them to , it is believing in the product yourself which leads to other believing in it too/
Jieyi Situ's comment, May 9, 2013 11:52 PM
The article shows the importance of the marketing communication mix strategy. Combining different marketing techniques is definitely more effective than only using one technique as a strategy. As a result, developing an effective marketing communications mix is necessary for business.
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The Role of Direct Marketing in the IMC Program - ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants.

The Role of Direct Marketing in the IMC Program - ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. | Communication Mix, IMC programme planning and Direct marketing | Scoop.it
The Role of Direct Marketing in the IMC Program Advertising & Marketing IMC considers all sources of brand or company contact that a customer/prosp

Via Mareta Simanu Sapolu
Zhaowei Lu's insight:

What article expresses is about direct marketing is a major point in the IMC program.  It shows that direct marketing is a form of advertising through mail, print or TV- Direct response AD.  Direct marketing makes use of online promotions through websites, interactive CDs or DVDs. As time goes by, the world becomes more technological, Internet will become an essential part in humanity, there has been a bigger influence on marketer using the internet for a channel of direct marketing. Therefore, building a strong direct marketing is significantly becoming the most important business strategy. From the article, it is interesting to know that it can be combined with direct marketing with sales promotion.   However, direct marketing is a very controversial topic, some people  always suspect about internet promotion and sales such as quality, different sizes, delivery  time , payment and customer service.

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Sean Peh's comment, September 26, 2013 7:42 PM
Hi Thim, this article emphasizes a lot on direct marketing which is good because it is really useful when company creates a relationship with the consumers. Not to mention by doing direct marketing we know that our promotion or the message that the company wanted to deliver is been delivered successfully.
Thapthim (Thim) Phithak's curator insight, September 26, 2013 10:14 PM

This article targets mostly on role of direct marketing in the IMC which is good since direct marketing is important role for the company to do inorder for them to engage their target consumers, to makes sales and gain cusomer loyalty. Having an understanding of this article will help the company to be sucessful. 

Sini Tagiloa's curator insight, August 26, 2014 10:38 PM

How effective is Direct Marketing as a tool in creating brand awareness and attracting consumer interest before "clutter" is considered a potential threat in segmenting your target audience?