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Facebook prend 9 mesures pour réduire l'accès aux données personnelles

Facebook prend 9 mesures pour réduire l'accès aux données personnelles | Digital, Marketing & Com | Scoop.it
Tandis que le scandale Cambridge Analytica prend de l'ampleur (les données de 50 millions 87 millions de personnes sont finalement concernées), Facebook an
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95 tools to help you work smarter in public relations —

95 tools to help you work smarter in public relations — | Digital, Marketing & Com | Scoop.it
The CIPR #AIinPR panel has published an initial list of tools collated from its crowdsourced project. You’ll almost certainly discover something to help you work smarter.
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How to Use Google UTMs to Analyze Your Social Traffic : Social Media Examiner

How to Use Google UTMs to Analyze Your Social Traffic : Social Media Examiner | Digital, Marketing & Com | Scoop.it
Wonder how much social traffic comes from the blog posts you share? Discover how to add UTMs to your links, & attribute traffic to your page, group and ads.
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How to Analyze Instagram Stories With Instagram Insights : Social Media Examiner

How to Analyze Instagram Stories With Instagram Insights : Social Media Examiner | Digital, Marketing & Com | Scoop.it
Discover how to use Instagram Insights to evaluate metrics and key performance indicators (KPIs) for Instagram Stories.
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Comment analyser vos pages de destination avec Google Analytics

Comment analyser vos pages de destination avec Google Analytics | Digital, Marketing & Com | Scoop.it
Découvrez comment analyser vos pages de destination avec Google Analytics et ainsi trouver rapidement des façons d'optimiser votre site web.
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Vos outils marketing sont-il conformes au RGPD ?

Vos outils marketing sont-il conformes au RGPD ? | Digital, Marketing & Com | Scoop.it
Avec le RGPD, vos actions marketing requièrent des outils marketing conformes. Découvrez pourquoi et comment s'assurer que vos prestataires sont GDPR compliant.
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Video SEO to Maximize Your Reach

Video SEO to Maximize Your Reach | Digital, Marketing & Com | Scoop.it
Videos must be optimized for search to have the reach and ROI marketers want. Here are 3 tips to improve your video SEO rankings.
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5 Multichannel Marketing Tactics to Improve ROI

5 Multichannel Marketing Tactics to Improve ROI | Digital, Marketing & Com | Scoop.it
Your customers are on multiple channels at the same time, and marketers need to keep up with them to be successful. Here are 5 ways to enhance customer experiences across platforms.
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Facebook apporte de moins en moins de trafic aux sites web

Facebook apporte de moins en moins de trafic aux sites web | Digital, Marketing & Com | Scoop.it
Réseaux sociaux, moteurs de recherche, emails, publicités... Les sites web disposent de sources de trafic variées. Ces sources évoluent et de fortes fluctu
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AdSense Auto ads : un nouveau format pour monétiser simplement et automatiquement un site web

AdSense Auto ads : un nouveau format pour monétiser simplement et automatiquement un site web | Digital, Marketing & Com | Scoop.it
Google vient de lancer un tout nouveau format s'adressant aux éditeurs qui n'ont pas le temps d'optimiser leur monétisation : AdSense Auto ads. Ce format "
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The New Facebook Algorithm 2018: Everything Marketers Need to Know

The New Facebook Algorithm 2018: Everything Marketers Need to Know | Digital, Marketing & Com | Scoop.it
An inside look into the brand new Facebook Algorithm for 2018 with information directly from an exclusive News Feed webinar for publishers. Here's what brands and marketers need to know.
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How to Build a High-Performing Employee Advocacy Program

How to Build a High-Performing Employee Advocacy Program | Digital, Marketing & Com | Scoop.it
Build a successful employee advocacy program within your company using these key steps to reap numerous benefits for your business.
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How to Increase Website Traffic - A Guide For Beginners

How to Increase Website Traffic - A Guide For Beginners | Digital, Marketing & Com | Scoop.it
This article is a simple guide to increasing website traffic for beginners. It has three sections - basic concepts, core priorities, and a how-to strategy.
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Barcelona Declaration of Measurement Principles - AMEC

Barcelona Declaration of Measurement Principles - AMEC | Digital, Marketing & Com | Scoop.it
Presented June 17, 2010, Revised June 20, 2010, Final July 19, 2010
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6 essential PR trends to watch in 2018 - the experts' view

6 essential PR trends to watch in 2018 - the experts' view | Digital, Marketing & Com | Scoop.it
What PR Trends will be impacting your business in the coming months? We've asked 13 industry experts to see what they think will be trending next
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How to Use Instagram Story Highlights for Business : Social Media Examiner

How to Use Instagram Story Highlights for Business : Social Media Examiner | Digital, Marketing & Com | Scoop.it
Learn how to create Instagram stories highlights albums to repurpose stories content on your Instagram profile.
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How to Measure Content Marketing | Infographic

How to Measure Content Marketing | Infographic | Digital, Marketing & Com | Scoop.it
Measuring the impact your content marketing has on customer actions can be tricky. Check out these tips for tracking awareness, consideration, and conversion.
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Comment concevoir une campagne d’e-mailing conforme au RGPD - ZDNet

Comment concevoir une campagne d’e-mailing conforme au RGPD - ZDNet | Digital, Marketing & Com | Scoop.it
Obtenir le consentement explicite de l’abonné, faciliter sa désinscription, favoriser l’exercice de ses droits… Le règlement européen exige de l’expéditeur d’un e-mailing de nouveaux gages de loyauté et de transparence.
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Finalement, LinkedIn abandonne aussi le compteur de partages

Finalement, LinkedIn abandonne aussi le compteur de partages | Digital, Marketing & Com | Scoop.it
En janvier dernier, LinkedIn avait mené une expérimentation. Le réseau social avait désactivé la fonctionnalité permettant de connaître le nombre de partag
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What Types of Content Get Shared on Social Media? | Study

What Types of Content Get Shared on Social Media? | Study | Digital, Marketing & Com | Scoop.it
Do content format (how-to, video, infographic, etc.), length, and domain authority correlate to more shares on Social Media? Find out: See this analysis of 100,000 content pieces.
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Acquisition de trafic : Google creuse l'écart sur Facebook pour les médias

Acquisition de trafic : Google creuse l'écart sur Facebook pour les médias | Digital, Marketing & Com | Scoop.it
Il y a quelques semaines, nous vous présentions un graphique de Parse.ly sur les sites référents de plus de 2500 médias. Google avait alors dépassé Faceboo
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Twitter durcit sa politique antispam

Twitter durcit sa politique antispam | Digital, Marketing & Com | Scoop.it
Dans la nuit du 20 au 21 février, Twitter a suspendu plusieurs milliers de comptes considérés comme des bots russes, qui auraient participé à une large cam
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What You Should Know From Facebook's Private Newsfeed Webinar

What You Should Know From Facebook's Private Newsfeed Webinar | Digital, Marketing & Com | Scoop.it
Facebook held a private webinar for Publishers about newsfeed changes. Here's what you should know.
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7 New Social Media Apps and Tools to Try In 2018

7 New Social Media Apps and Tools to Try In 2018 | Digital, Marketing & Com | Scoop.it
With over 5000 social media apps on the market which ones do you need? These are our 7 social media apps and tools that we think you should be trying this year.
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