Communication digitale de l'avocat
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Nouveau ! Découvrez la nouvelle campagne de communication de la profession d’avocat

Nouveau ! Découvrez la nouvelle campagne de communication de la profession d’avocat | Communication digitale de l'avocat | Scoop.it
Dès le 1er octobre, les avocats reprennent la parole en presse et en radio. À travers quatre visuels illustrés par Philippe Petit-Roulet et deux spots radio, les avocats souhaitent réaffirmer haut et fort leur mission de conseil envers les citoyens. La campagne dévoile également la nouvell...
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How does a marketing professional motivate lawyers to blog?

How does a marketing professional motivate lawyers to blog? | Communication digitale de l'avocat | Scoop.it
Lawyers often start off blogging with a bang, but tail off after a few months. Here's how you can motivate lawyers and have a blog that brings in business.
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Can Lawyers Cover Events Better than Mass Media?

Can Lawyers Cover Events Better than Mass Media? | Communication digitale de l'avocat | Scoop.it
Let's consider two scenarios, highlighted by developments in the last couple weeks.
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Avocats, pourquoi il vous faut adopter un logiciel de développement commercial.

Avocats, pourquoi il vous faut adopter un logiciel de développement commercial. | Communication digitale de l'avocat | Scoop.it
A l'heure où chaque avocat doit développer sa clientèle, donc son « volume d'affaires » et alors même que les possibilités de démarchage des avocats sont (...)
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3 keys to being the best law blogger in your niche

3 keys to being the best law blogger in your niche | Communication digitale de l'avocat | Scoop.it
The door is wide open for lawyers to become the best blogger in their niche — or at a minimum to become one of the best. Getting there doesn’t require journalistic writing, proper grammar, or loads of content. In a post this week, Seattle’s Neil Patel (@neilpatel), Co-Founder at Crazy Egg and KISSmetrics, said three things were … Continue Reading
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Law blog comments have moved to social media

Law blog comments have moved to social media | Communication digitale de l'avocat | Scoop.it
Comments on law blogs have moved from blog sites to social media – and it’s a big plus for law bloggers. With a few exceptions, law blogs have always received few comments. People were reticent to leave comments on a lawyer’s blog. Law blogs do not generate a community leading to comment after comment as … Continue Reading
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Authentic legal blogging builds relationships

Authentic legal blogging builds relationships | Communication digitale de l'avocat | Scoop.it
Miraz Jordan (@miraz), a freelance technology writer from New Zealand, had witnessed the world where bloggers were concerned with catchy headlines and web traffic. It was not until she was asked to do a piece on the New Zealand Presbyterian Church’s use of blogging that she discovered authentic blogging. The bloggers Jordan interviewed for her … Continue Reading
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YouTube for law firms and lawyers - Independent coverage opportunity

YouTube for law firms and lawyers - Independent coverage opportunity | Communication digitale de l'avocat | Scoop.it
Rather than lawyers and law firms producing video coverage of themselves, YouTube represents an opportunity for lawyers to be included in independent video coverage conducted and produced by third parties. YouTube’s growth is staggering. More than 1 billion unique users visit YouTube each month Over 6 billion hours of video are watched each month —that’s … Continue Reading
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Social more important than Google for law blog traffic?

Social more important than Google for law blog traffic? | Communication digitale de l'avocat | Scoop.it
Who would have thought even a couple years ago that social media may be as important as Google in drawing traffic to your law blog. After all, eight or nine years ago we said BLOG stood for “Better Listing On Google.” Reading an interview of BuzzFeed’s co-founder and chief executive, Jonah Peretti (@peretti), by The … Continue Reading
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Lawyer Web Marketing Elements Too Many Lawyers Ignore - LawFuel

Lawyer Web Marketing Elements Too Many Lawyers Ignore - LawFuel | Communication digitale de l'avocat | Scoop.it
Setting up a law firm website properly is a key for any law firm looking at marketing itself effectively.  Yet many overlook some key features to making a law site work properly and attract new clients.  Proper SEO and marketing strategies are vital, but so too is the need to get some of the key …
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Design Elements Law Firm Websites Can't Go Without

Design Elements Law Firm Websites Can't Go Without | Communication digitale de l'avocat | Scoop.it
Persons looking for an attorney expect certain things when they follow a search result to a law firm's website, and if the practice isn't set up to meet these expectations, visitors might head elsewhere.
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Instagram for marketing and relationship building for lawyers

Instagram for marketing and relationship building for lawyers | Communication digitale de l'avocat | Scoop.it
Almost 20% of adults use Instagram, a photo/video sharing social network owned by Facebook. Though I have an Instagram account and use it occasionally, I have not thought of Instagram for marketing and business development. I may need to rethink things after reading a piece by realtor, Emily Medvec (@emilymedvec) in the Santa Fe New... Continue Reading
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"On demande à la profession de travailler à perte"

"On demande à la profession de travailler à perte" | Communication digitale de l'avocat | Scoop.it
Gazette du Palais - Entretien avec Anne-Lise LEBRETON Propos recueillis par Chloé ENKAOUA Gazette du Palais - Edition Professionnelle - Vendredi 11, samedi 12 juillet 2014 - N°192 à 193
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Legal Marketing: Putting Your Clients First for a Valuable Practice - Legal Talk Network

Legal Marketing: Putting Your Clients First for a Valuable Practice - Legal Talk Network | Communication digitale de l'avocat | Scoop.it
Most lawyers are technicians; they want to provide legal services but cringe at the necessary step of selling them. There is a negative connotation of sale
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L’intelligence économique au Barreau de Paris

L’intelligence économique au Barreau de Paris | Communication digitale de l'avocat | Scoop.it
Le bâtonnier de Paris a confié à Me Corinne Champagner Katz et Etienne Drouard, la responsabilité de co-animer la Commission ouverte « Intelligence Economique » du Barreau de Paris. Nous avons souhaité en savoir davantage sur cette Commission et ses activités.
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Six Steps Lawyers Can Take to Develop Extraordinary Communication Skills | The National Law Review

Six Steps Lawyers Can Take to Develop Extraordinary Communication Skills | The National Law Review | Communication digitale de l'avocat | Scoop.it
Six steps lawyers may take to step up their game in being heard effectively, understood and rendered successful in their communications.
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Why law firms need R&D investment - Law21

Why law firms need R&D investment - Law21 | Communication digitale de l'avocat | Scoop.it
Lawyers hardly ever talk about research and development. We might be the only major industry or professional sector that fails to do so. Last year, total spending on R&D by the world’s 1,000 largest companies was about $638 billion, according to the Strategy& 2013 Global Innovation 1000 Study. The 10 companies that spent the most on R&D (from Volkswagen... Read more »
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Today’s Tech: A Federal Judge And His iPad (Part 1)

Today’s Tech: A Federal Judge And His iPad (Part 1) | Communication digitale de l'avocat | Scoop.it
Why does Judge Wesley of the Second Circuit love using his iPad at oral argument? Let him count the ways.
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Get Real With Law Firm Marketing — 5 Observations

Get Real With Law Firm Marketing — 5 Observations | Communication digitale de l'avocat | Scoop.it
With the legal market shrinking and getting more competitive, marketing is more important than ever.
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Rules for Lawyer Link Building by Dallas Law Marketing Company - LawFuel

Rules for Lawyer Link Building by Dallas Law Marketing Company - LawFuel | Communication digitale de l'avocat | Scoop.it
Know the rules for lawyer link building to avoid getting your law firm’s site penalized and  focus on your content strategy. Dallas, TX – Achieving a successful lawyer marketing is not just about making a large amount of links that will link back to your law firm’s site. You need to know certain methods to …
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La facture de l'avocat, un outil de marketing caché ?

La facture de l'avocat, un outil de marketing caché ? | Communication digitale de l'avocat | Scoop.it
A l'heure où les particuliers comme les entreprises cherchent à réduire leurs dépenses, il est devenu impératif pour les avocats de communiquer autour (...)
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L'avocat, levier de croissance de l'entreprise... Par Hadrien Debacker, Avocat.

L'avocat, levier de croissance de l'entreprise... Par Hadrien Debacker, Avocat. | Communication digitale de l'avocat | Scoop.it
Cette formule peut paraître étonnante, l'avocat étant généralement perçu par le dirigeant, comme un recours contraint et un coût pour l'entreprise. Et (...)
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How to get more people to share your law blog posts

How to get more people to share your law blog posts | Communication digitale de l'avocat | Scoop.it
Getting more people to share your law blog posts requires you to share other people’s posts and stories. Hubspot’s Sam Kusinitz (@sdkusin) posted seven ways to get more people to share your posts. Post at the right times – Monday and Thursday at 9:30 ET. Have social sharing buttons and an email subscribe. Have a... Continue Reading
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9 Easy Steps For Engaging Your Top 20 Clients

9 Easy Steps For Engaging Your Top 20 Clients | Communication digitale de l'avocat | Scoop.it
Are you doing everything that you can to nurture relationships with your largest clients?
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