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Stop Using PowerPoint, Harvard University Says It's Damaging Your Brand And Your Company

Stop Using PowerPoint, Harvard University Says It's Damaging Your Brand And Your Company | communication | Scoop.it
More than 30 million PowerPoint presentations are created every day, but most aren't working according to new research from Harvard University. Here's what you should use instead.
Katherine Prewitt's insight:
PowerPoint slides have long been absorbed as accoutrements of company speak. Zoomable user interfaces, like Prezi and oral presentations, force presenters to think about telling a good story.
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The future of marketing

The future of marketing | communication | Scoop.it
Betsy Holden, Senior Advisor at McKinsey, spoke with Bill Boulding, Dean of the J.B. Fuqua Professor of Business Administration, at the Forbes conference about what marketing needs to do to become a s
Katherine Prewitt's insight:
Sharp responses to a Forbes conference on “re-positioning” marketing: building influence within organisations, getting CMOs “a seat at the executive table”… 

Ms. Holden reminds that it is about getting the organisation connected to the OUTSIDE -- which is no less than the ROLE of marketing – that brings internal recognition. 

She provides concrete advice @ value propositions, partner councils, key to my work in 2016. And yes, keeping in step with customers reality is a big challenge for many B2B organisations ;)
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Bigger budgets, more influence and better future for internal communications in EMEA versus NA: global survey

Bigger budgets, more influence and better future for internal communications in EMEA versus NA: global survey | communication | Scoop.it
Future of Work Magazine
Katherine Prewitt's insight:
Those EMEA companies large enough to afford a real internal communications function (vs US counterparts):
More positive about their influence inside their organisation 
More positive about the future of IC in their organisation 
More likely to measure their activity 
More likely to see themselves as trusted advisors to senior leaders 
More likely to be involved in corporate strategy 
More likely to have bigger budgets 
More likely to see their budgets increase 
More likely to report into HR as opposed to Marketing 
More likely to be a part of significant corporate changes earlier.


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Does Your Company's Purpose Resonate With Everyone, Or Just Senior Leaders?

Does Your Company's Purpose Resonate With Everyone, Or Just Senior Leaders? | communication | Scoop.it

Discovering your company's "purpose" is tough. Sustaining it can be even tougher. Even if you've zeroed in on a mission that your executives love, it won't do your company much good if the rest of your team doesn't share the same sentiment.

The challenge is to make sure your entire organization is willing to buy into its stated purpose. The consulting firm Radley Yeldar, which ranks brands according to "social purpose," gives the top spot to Unilever for its sustainability efforts, among other causes beyond the company's bottom line to which it has shown commitment.


Via The Learning Factor
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The Learning Factor's curator insight, November 10, 2016 5:58 PM

If your own employees write off your shiny new mission statement as just another marketing trick, so will your customers.

Peter Krull's curator insight, November 10, 2016 8:53 PM
Mission & purpose are critical at Krull & Company!
Pam Ross's curator insight, November 15, 2016 8:33 AM
Connecting employees to purpose is so important for culture, trust, engagement, accountability.
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The 7 critical story elements

The 7 critical story elements | communication | Scoop.it

sharing a story around a campfire or integrating storytelling into your business there are seven critical things you need to remember.I often hear people throw around statements like these:what's our story?we need to make our story more exciting!we have to tell our story.... generally I've found these people are not talking about stories, rather they are talking about messaging, strategy or vision.

Katherine Prewitt's insight:

Good ideas keep coming back.... 

I learned about the French semiotics thinker J. Greimas' actantial model at the CELSA years ago. 

It has helped writers map out compelling narratives for centuries, and admen map out the catchiest ads and and build world brands since the 60's...

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Storytelling at the heart of communication

Storytelling at the heart of communication | communication | Scoop.it
Katherine Prewitt's insight:
The power of storytelling for change -- about leveraging archetypes, collective consciousness, and "subconscious archetypal cultural energy" within companies. How and why a well-crafted story from upper management can move hearts and minds of employees, and enable change.
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How B2B companies talk past their customers | McKinsey & Company

How B2B companies talk past their customers | McKinsey & Company | communication | Scoop.it
New research shows there’s a surprising gap between the brand messages that suppliers offer to customers and what their customers really want to know. A McKinsey Quarterly article.
Katherine Prewitt's insight:

@ the disconnect between B2B companies' brand messages and what customers value most. 


The McKinsey research dives into corporate communication and finds that brand values of "diversity" and "social responsibility" are often more about fitting in with competitors rather than creating differentiated brand messages that resonate with clients. 

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The role of public relations in the collaborative economy - SHIFT Communications PR Agency | Boston | New York | San Francisco

The role of public relations in the collaborative economy - SHIFT Communications PR Agency | Boston | New York | San Francisco | communication | Scoop.it

Jeremiah Owyang, principal of Altimeter Group, asked us recently for our opinion about the role of public relations in the collaborative economy, a framework that Altimeter Group is promoting as a significant change in the way companies do business. If you’ve not heard of the collaborative economy, it’s a model that explains how sharing will change business.


Via jean lievens
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The statistical case against press releases

The statistical case against press releases | communication | Scoop.it
The author's company looked at metrics for 1,000-plus releases and found discouraging ROI. Here are the numbers behind the latest obituary for the longstanding practice.
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Does Articulating Your Corporate Values Matter?

Does Articulating Your Corporate Values Matter? | communication | Scoop.it
Listing your corporate values is not enough—companies need to wrestle with their cultures to make a difference, distinguishing them from their peers and updating them as they evolve.
Katherine Prewitt's insight:
A useful study, clearly explained. Companies that communicate values that reflect active thinking about 'who' they are, what their culture is, and where there are going are more profitable. 

Many times corporate values come down from the top; CEO’s surrounded by ‘yes' executive teams who look on competitor websites before nodding ‘yes’… 

Yet company value communication is no less than the window to the soul of an organisation. It can provide clarity, reassurance and inspiration for clients, partners and stakeholders, can act as a vector internal of engagement and change... Or not. 
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Design Your Employee Experience as Thoughtfully as You Design Your Customer Experience

A correlation between employee engagement and success in customer experience. 


In its 2016 Employee Engagement Benchmark Study, the Temkin Group showed that companies that excel at customer experience have one-and-a-half times as many engaged employees as customer experience laggards do. 


(Gallup has found that a staggering 87% of employees worldwide are not engaged, but companies with highly engaged workforces outperform their peers by 147% in earnings per share)


Via David Hain
Katherine Prewitt's insight:
Numbers that demonstrate the criticality of employee engagement. And thus the sharp rise of internal communication as a strategic position. 
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David Hain's curator insight, December 11, 2016 6:32 AM

Turns out a service mentality for customers makes employees more effective too! Mindset matters!

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Strong ‘Signature Stories’ Can Shape More Than a Company’s Brand

Strong ‘Signature Stories’ Can Shape More Than a Company’s Brand | communication | Scoop.it
How business can touch customers and clarify corporate values by creating a powerful narrative.
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The Surprising Link Between Language and Corporate Responsibility — HBS Working Knowledge

The Surprising Link Between Language and Corporate Responsibility — HBS Working Knowledge | communication | Scoop.it
Research by Christopher Marquis shows that a company's degree of social responsibility is affected by a surprising factor—the language it uses to communicate.
Katherine Prewitt's insight:
So interesting, thinking about the crafting of language to engage internally around 'future impact' projects...
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Comparing Management Cultures

Comparing Management Cultures | communication | Scoop.it
Katherine Prewitt's insight:

INSEAD's Erin Meyer distills intercultural communication concepts into a infographic for HBR.  

Practical advice for intercultural management situations, which are now a part of daily management.

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Myths-Dreams-Symbols - The Hero Journey

Myths-Dreams-Symbols - The Hero Journey | communication | Scoop.it

Film and text on narrative structures that make compelling stories. 

Katherine Prewitt's insight:
So interesting how it puts an interview with Bill Moyers from The Power of Myth next to a film by Joseph Campbell.
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