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4 Creative Uses of Instagram in Destination Marketing | Social Media Today

4 Creative Uses of Instagram in Destination Marketing | Social Media Today | Communication | Scoop.it
Instagram has recently become a highly potent weapon of mass seduction for travel marketers, and in particular it has become incredibly useful at the level of destination marketing.
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5 Tips To Fix Your Broken Communication And Build Trust - Fast Company

5 Tips To Fix Your Broken Communication And Build Trust - Fast Company | Communication | Scoop.it
Fast Company 5 Tips To Fix Your Broken Communication And Build Trust Fast Company The answer isn't more communication for leaders, but a different kind--the kind that sparks trust and enables work cultures to be filled, once again, with passion,...
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Attaché de presse, l'atout clé d'une bonne communication

Attaché de presse, l'atout clé d'une bonne communication | Communication | Scoop.it
C'est toujours de sa faute quand ça ne va pas, jamais grâce à lui quand ça va. L'attaché de presse joue un rôle clé dans une bonne communication à condition de...

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Rémi Brossard's curator insight, March 4, 2014 8:57 AM

Les liens entre nouvelles et "anciennes" générations ne sont pas si différents d'avant les réseaux sociaux. Ils se sont clairement renforcés et permettent une incursion (plus ou moins désirée) dans la sphère personnelle, mais il suffit simplement de faire correctement son boulot relationnel pour obtenir les mêmes résultats à plus ou moins longs termes en fonctions des affinités et de la transmission du savoir.

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Communication digitale : 5 tendances qui vont peser en 2014

Communication digitale : 5 tendances qui vont peser en 2014 | Communication | Scoop.it

C’est l’inoxydable marronnier des calendriers en passe de s’achever : l’heure des bilans de l’année écoulée et des prédictions pour l’année à naître ! Je ne suis pas forcément un adepte inconditionnel de ces récapitulatifs en tous genres où chacun y va de sa petite fulgurance. Néanmoins, tandis que nous avons basculé en 2014, il m’apparaît intéressant de prendre le temps d’une pause. Sans vouloir jouer les Madame Irma de la communication digitale, je souhaite saisir l’opportunité pour partager quelques réflexions sur les chambardements toujours à l’œuvre et des perspectives qui s’amorcent en matière de communication des entreprises et des dirigeants.

 

 

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Réseaux sociaux : 2013, l'année de la lassitude ?

Réseaux sociaux : 2013, l'année de la lassitude ? | Communication | Scoop.it

Après avoir suscité l’enthousiasme tant du public que des professionnels, les réseaux sociaux seraient sur le point de provoquer une grosse fatigue. C’est en tout cas ce que tend à démontrer l’Observatoire des réseaux sociaux 2013 publié par l’IFOP.


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Relations presse : 7 erreurs qui font fuir les journalistes

Relations presse : 7 erreurs qui font fuir les journalistes | Communication | Scoop.it

Les TPE et PME ont souvent des difficultés à maîtriser leurs relations avec la presse. C'est en effet un art compliqué. Valérie Bauer, coauteur de l'ouvrage Médiatiser sa boîte, livre les sept erreurs à ne surtout pas commettre avec les journalistes.


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Rémi Brossard's curator insight, December 12, 2013 10:31 AM

Il est toujours bons de rappeler quelques-un des fondamentaux des relations publics ou RP pour les intimes.

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Why you need marketing analytics to build your online brand | Web design | Creative Bloq

Why you need marketing analytics to build your online brand | Web design | Creative Bloq | Communication | Scoop.it
I think we can all agree that the days of thinking you don't need a website to build a brand are pretty much behind us.
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Is Social Media Here To Stay?

Is Social Media Here To Stay? | Communication | Scoop.it
Question Is social media here to stay? Answer Definitely. Social media and people connecting and communicating with each other at a global level is at the essence of the Internet.
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Social Media Marketing Tips for a Happy Holiday Season

Social Media Marketing Tips for a Happy Holiday Season | Communication | Scoop.it
With the holidays fast approaching, now is the time for small businesses to think of special ways to liven up their social media marketing strategy.
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Twitter Still Finding Its Wings in Bumpy IPO » Out Adwords - Get More Website Traffic

Marketing - : Twitter Still Finding Its Wings in Bumpy IPO http://t.co/6Sdt8XLsWz
#NetworksNews
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Is Using Jargon Hindering Your Communication?

Is Using Jargon Hindering Your Communication? | Communication | Scoop.it
A big barrier to communication is using language that you are familiar with but may not mean anything to your intended audience. It's easy to fall into this trap, whether it's the dreaded TLA's (three letter acronyms) or technical ...
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Samsung's marketing splurge doesn't always bring bang-for-buck - Reuters

Samsung's marketing splurge doesn't always bring bang-for-buck - Reuters | Communication | Scoop.it
IBTimes.co.uk Samsung's marketing splurge doesn't always bring bang-for-buck Reuters And Samsung, which has a market value of $227 billion, has made no secret of keeping up its aggressive marketing and promotion splurge as it seeks to make its...
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The Future Of Marketing: A Little Less Campaign And A Little More Action - Forbes

The Future Of Marketing: A Little Less Campaign And A Little More Action - Forbes | Communication | Scoop.it
Forbes
The Future Of Marketing: A Little Less Campaign And A Little More Action
Forbes
This article is by Stan Phelps, an author, keynote speaker and experience architect.
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Social Media Marketing

Social Media Marketing | Communication | Scoop.it
Marketing is considered to be one of the most important functions for a business organization and ...
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Les objets connectés, stars du salon de Barcelone

Les objets connectés, stars du salon de Barcelone | Communication | Scoop.it
Anthony Morel présente, dans sa chronique Culture Geek, la nouvelle tendance incontournable du moment dans l’électronique, le "wearable computing" ou "électronique prêt-à-porter".

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Claire Poirier Adam's curator insight, March 3, 2014 6:04 AM

Les objets connectés appelés "électronique prêt-à-porter" ok... mais quand même les Google Glass c'est pas très beau non?

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Top 2013 des outils pour les journalistes sur les réseaux sociaux

Top 2013 des outils pour les journalistes sur les réseaux sociaux | Communication | Scoop.it
L’IJnet a publié son top 4 des meilleurs outils sur les réseaux sociaux pour les journalistes: - Rebelmouse est un agrégateur de contenu de données de Twitter, Facebook, Instagram, LinkedIn ou encore de flux RSS.

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B2B Marketing: Measure What Matters

B2B Marketing: Measure What Matters | Communication | Scoop.it
Likes, Followers and B2B Marketers Adoration for Shiny Things
 

Let me ask you a question.
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10 Surprising Twitter Statistics To Help You Reach More Followers - FastCompany | #TheMarketingAutomationAlert

10 Surprising Twitter Statistics To Help You Reach More Followers - FastCompany | #TheMarketingAutomationAlert | Communication | Scoop.it
Retweet or RT? To hashtag or not? How do you get the most engagement from your Twitter followers? Let's dive right in.

 

Intermediate/ Summarized...

1. Twitter engagement for brands is 17% higher on weekends

2. Tweets with image links get 2x the engagement rate of those without

3. Tweets with less than 100 characters get 17% more engagement

4. Twitter’s fastest growing demographic is 55–64 year-olds

5. Tweets with hashtags get 2x more engagement

6. 66% of user-generated tweets that mention brands come from mobile users

7. Twitter users who mostly use a mobile device are 181% more likely to be on Twitter during their commute

8. Amplifiers are 122% more likely to send direct messages

9. Your tweets have a 12x higher chance of being retweeted if you ask for it, and 23x higher if you actually spell out the word “retweet”

10. Tweets that include links are 86% more likely to be retweeted

 

__________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


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CYDigital's curator insight, December 9, 2013 6:19 PM

Start with number 9. Just do that one, measure, then move on to the others.

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What’s the best time to send marketing emails?

What’s the best time to send marketing emails? | Communication | Scoop.it
Question

What's the best time to send marketing emails?

Answer

Timing is an important consideration when it comes to sending marketing emails. From your point of view, to be successful your e (What's the best time to send marketing emails?
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Why Facebook is blue: The science of colors in marketing - - The Buffer Blog

Why Facebook is blue: The science of colors in marketing - - The Buffer Blog | Communication | Scoop.it
How do colors affect us when we buy things?
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Twitter Marketing Tips Daily

Twitter Marketing Tips Daily | Communication | Scoop.it
Twitter Marketing Tips Daily, by Robert Tyson: updated automatically with a curated selection of articles, blog posts, videos and photos. (“@TweetYrBiz: Twitter Marketing Tips Daily is out!
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Stop Complaining about Your PR Firm. Here’s How the Media Works

Stop Complaining about Your PR Firm. Here’s How the Media Works | Communication | Scoop.it
“Journalists are biased.” “Our PR firm just doesn’t ‘get’ our message.” “We need at least one media hit a week.” Oh, and… (Good read! Ultimately its all abt forging a gd partnership together, which will allow open communication!
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33 digital marketing stats you didn't know | YODA London | #TheMarketingAutomationAlert

33 digital marketing stats you didn't know |  YODA London | #TheMarketingAutomationAlert | Communication | Scoop.it
33 digital marketing stats you didn't know. Yoda London have put together stats ranging from, content marketing stats to international social media.

 

__________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


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CYDigital's curator insight, November 26, 2013 7:52 PM

Take a few seconds and scroll through. Interesting (and useful) stats.

Natacha Smigielski's curator insight, November 30, 2013 6:27 AM

Let's figures talk!

Jussara NUNES's curator insight, November 30, 2013 7:13 AM

Interesting infographics

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9 Lessons from an $11m Marketing Campaign - Moz

9 Lessons from an $11m Marketing Campaign - Moz | Communication | Scoop.it
Most marketers would love to have the budgets that large corporations can play with, but the truth is that big-budget tactics don't have to cost a huge amount of money. Here are some great lessons we can all learn from an ...
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