Comm-up
8 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Rosane Le Roux from Médias technologies et journalisme
Scoop.it!

Warning ! Les ad-blockers, aidés par les telcos, arrivent sur les mobiles

Warning ! Les ad-blockers, aidés par les telcos, arrivent sur les mobiles | Comm-up | Scoop.it
Débat très tendu mardi à Barcelone dans une salle comble du Congrès Mondial des mobiles, entre, d’un coté, annonceurs, agences, pures-players (Yahoo, Google, AOL) et, de l’autre, la start-up israél…

Via cyrille frank
more...
cyrille frank's curator insight, February 26, 2016 11:57 AM

30% d'utilisateurs de PC auraient recours aux ad-blockers. Sur mobile, population plus jeune encore en moyenne, ce chiffre pourrait être rapidement, encore plus élevé.

Guillaume Laurens's curator insight, February 26, 2016 12:21 PM

Publicités : les ad-blockers débarquent sur les mobiles…

Rescooped by Rosane Le Roux from Public Relations & Social Marketing Insight
Scoop.it!

Why Are Some Words Better for Your Marketing?

Why Are Some Words Better for Your Marketing? | Comm-up | Scoop.it

Not everyone on your site has a PhD. In fact, some estimates suggest that 30% of internet users are low-literacy readers. That’s a lot. But regardless of the education level of visitors, word choice and readability should be simple. Here’s the proof…

 

When the NN Group rewrote a pharmaceutical website to bring the readability level down to an 8th-grade level, the success rate for low-literacy users went up. A lot. When the site was more readable, these visitors were 135% more likely to complete tasks.

 

But surprise, surprise! The success rate for high literacy users also went up. That’s right. All visitors prefer to read 8th-grade level writing...


Via Jeff Domansky
more...
Jeff Domansky's curator insight, March 15, 2015 12:46 AM

Here's proof that keeping it simple, including language in your website, pays dividends.

Renea Hanks's curator insight, March 15, 2015 2:48 PM

Stop trying to impress people with big words. 


People get overwhelmed by industry specific terminology. They just know what they need but they do not always know what to call it. 

You know what I am talking about...that blank stare. Oh, I know you have seen it, too.


Years ago I worked for a law firm that covered many facets of the legal industry. Some of that work included Criminal Law.  As I began explaining in Legalese what was happening with the client's case, he looked at me matter-of-fact and asked "Am I going to jail or not?".

It was a valid point and excellent insight. 


After all, it is about engagement. Who wants to engage with anyone that thinks they are above them? So "be real" and gain an audience.

CIM Academy's curator insight, March 16, 2015 6:16 AM

Effective marketing communications relies upon having a clear understanding of our targeted audience and this article provides an interesting insight.

Rescooped by Rosane Le Roux from eTourism Trends and News
Scoop.it!

The European Parliament Just Voted To Break Up Google

The European Parliament Just Voted To Break Up Google | Comm-up | Scoop.it
The European Parliament has passed a historic vote to break up US tech giant Google.

The EU doesn't actually have the power to break up the company, but it does send a message to Google that the EU is unhappy with its business practises. 

Legislators in Strasbourg voted 458 to 173 in favour of the proposal.

Via Roland Schegg
more...
No comment yet.
Rescooped by Rosane Le Roux from 21st Century Innovative Technologies and Developments as also discoveries, curiosity ( insolite)...
Scoop.it!

The Doctor Will See Through You Now

The Doctor Will See Through You Now | Comm-up | Scoop.it
RealView Imaging Ltd., an Israel-based company that develops a 3D holographic display and interface system for use in medical procedures, has recently completed a $10 million investment round led by Chinese firm LongTec China Ventures.

The company’s technology enables doctors to view a real-time 3D hologram of a patient’s anatomy “floating in the air” and interact with it either by stylus or with their hands.

Via Gust MEES
more...
Gust MEES's curator insight, November 26, 2014 4:06 PM

RealView Imaging Ltd., an Israel-based company that develops a 3D holographic display and interface system for use in medical procedures, has recently completed a $10 million investment round led by Chinese firm LongTec China Ventures.

The company’s technology enables doctors to view a real-time 3D hologram of a patient’s anatomy “floating in the air” and interact with it either by stylus or with their hands.


Scooped by Rosane Le Roux
Scoop.it!

The Entrepreneurs Tale – the power behind a compelling brand

The Entrepreneurs Tale – the power behind a compelling brand | Comm-up | Scoop.it
Looking for ways to engage with your customers and stand out in the crowd then let me tell you a story…. Once upon a time there was an entrepreneur who dec
more...
No comment yet.
Scooped by Rosane Le Roux
Scoop.it!

Estonia aiming to be e-commerce superpower - Gulf Times

Estonia aiming to be e-commerce superpower - Gulf Times | Comm-up | Scoop.it
The small Baltic country of Estonia hopes digital innovation will turn it into a global superpower in e-commerce by offering foreigners ...
more...
No comment yet.
Scooped by Rosane Le Roux
Scoop.it!

Three Emerging Trends Drive Digital Business

Three Emerging Trends Drive Digital Business | Comm-up | Scoop.it

The road to digital business starts with ubiquitous “smart” things that will range from contact lenses that measure blood glucose to complex industrial turbines that can predict a failed bearing before it happens.

This proliferation of devices is part of a “virtuous circle of smart things,” where falling costs inspire increased connectivity, leading to greater functionality, growing diversity (in the types of smart things) and then, rising ubiquity in the volume of smart things.

In his talk at Gartner Symposium/ITxpo, Steve Prentice, vice president and Gartner Fellow, highlights the confluence of three interrelated emerging trends that IT leaders should assess as they pursue digital business initiatives:

Democratization of TechnologyThe Physical and Digital Worlds Blur Leading to DematerializationDisintermediation

more...
Aileenexa's curator insight, November 9, 2014 10:14 PM
sdf
Chris Boulanger's curator insight, November 12, 2014 11:51 AM

A very smart way of thinking about the future of technology both as a consumer and as an enterprise.

Rescooped by Rosane Le Roux from MarketingHits
Scoop.it!

20 Companies That Do Content Marketing Right

20 Companies That Do Content Marketing Right | Comm-up | Scoop.it
By now, most businesses have gotten the message: Content marketing is more popular than ever, and it’s not going anywhere any time soon.

As content marketing replaces traditional marketing efforts across the board–70 percent of B2B marketers are generating more content than they were a year ago–companies of all sizes are creating their own publishing houses to consistently pump out content that is not only useful, well-researched and educational, but also entertaining and inspiring.

The B2C Content Marketing report, for example, found that 50 percent of B2C marketers expect their budgets to increase. Meanwhile, content marketing was rated as the most important digital marketing trend for 2015, as seen in the graph below.

Via Brian Yanish - MarketingHits.com
more...
Alienor Boyaval's curator insight, February 18, 2016 2:22 PM

Avec un bon plan marketing, une entreprise reuçit toujours à se lancer!

Rescooped by Rosane Le Roux from Google Plus and Social SEO
Scoop.it!

What's the Difference? Content Strategy vs. Content Marketing

What's the Difference? Content Strategy vs. Content Marketing | Comm-up | Scoop.it
The terms "Content Strategy" and "Content Marketing" have become blurred together, yet the two couldn't be more different. Learn what sets them apart.

Via Neil Ferree
more...
Neil Ferree's curator insight, March 14, 2015 9:55 PM

There are plenty of "experts" that will tell you before you execute a content marketing strategy, you need to know who your audience is and what keeps them up and night and then then just give them what they want.


There's more to it than that of course, but it all boils down to addressing the WiiFM factor. Handle that and your content marketing plan should get the results you seek.

Neil Ferree's comment, March 15, 2015 12:08 PM
Its an over simplification, but my experience shows that the better I get at addressing the WiiFM factor, the more social engagement my CC efforts attract. Like you Marty, I don't believe everything I read on the Internet ;-)
Robin Good's comment, March 21, 2015 4:41 AM
Yes Marty, I am glad you see it too: "There are no TRICKS anymore."
Rescooped by Rosane Le Roux from 21st Century Innovative Technologies and Developments as also discoveries, curiosity ( insolite)...
Scoop.it!

The Doctor Will See Through You Now

The Doctor Will See Through You Now | Comm-up | Scoop.it
RealView Imaging Ltd., an Israel-based company that develops a 3D holographic display and interface system for use in medical procedures, has recently completed a $10 million investment round led by Chinese firm LongTec China Ventures.

The company’s technology enables doctors to view a real-time 3D hologram of a patient’s anatomy “floating in the air” and interact with it either by stylus or with their hands.

Via Gust MEES
more...
Gust MEES's curator insight, November 26, 2014 4:06 PM

RealView Imaging Ltd., an Israel-based company that develops a 3D holographic display and interface system for use in medical procedures, has recently completed a $10 million investment round led by Chinese firm LongTec China Ventures.

The company’s technology enables doctors to view a real-time 3D hologram of a patient’s anatomy “floating in the air” and interact with it either by stylus or with their hands.


Rescooped by Rosane Le Roux from New Customer - Passenger Experience
Scoop.it!

#Social #Media & #Mobile #Marketing: A Marriage Made in Heaven

#Social #Media & #Mobile #Marketing: A Marriage Made in Heaven | Comm-up | Scoop.it
According to statistics recently published by eWeek, social media and mobile marketing currently go hand-in-hand. A study conducted by Millward Brown Digital found that 34 percent of shoppers used the

Via Eric_Determined / Eric Silverstein
more...
Elizabeth Dickey's curator insight, November 23, 2014 5:04 PM

This article discusses how social media and mobile marketing currently go hand-in-hand. The article points out that one of the biggest challenges that many mobile marketers face is understanding how consumers utilize social media on their mobile devices.  Marketers should learn how to develop special campaigns in order to tap into the power of social media through mobile marketing. In terms of mobile marketing, consumers are looking for bite-sized chunks of info that they can consume quickly. The article explains the importance for companies to invest in a mobile optimized website. The implementation of a mobile design is the best way to ensure that all consumers will be able to enjoy a user-friendly experience.

I agree with this because I have used my phone to look up a restaurant menu in order to make a carry out order. The menu would not appear correctly on my phone, so I just looked up another restaurant to order from since I did not have access to an actual computer. That restaurant lost my business because the site was not compatible with my mobile device.

The article says that one of the most important steps towards effective social media marketing in the mobile domain is permission because relationships with customers are still built on trust. In order to reach consumers via social media in their mobile devices, it is important to ask permission. I agree with this because obtaining the consent customers is vital to establishing trust. As a smartphone user, I am aware of how accessible my information is. It would be positive for a company to first ask my permission.

Stephen Daniels's curator insight, November 24, 2014 10:12 AM

This article, Social Media and Mobile Marketing: A Marriage Made in Heaven, is about the importance of mobile marketing in a world where consumers are increasingly using their mobile devices as they shop to make decisions. This is huge in the way of mobile marketing, creating opportunities for bands to interact and influence customers as they shop. This brings about the importance of having a site that is easy to navigate while shopping. This technique of using mobile technology can also help in distinguishing your brand from the competition by keeping up with what they are doing on social media and their mobile site. This has become increasingly important because of how fast social media and mobile marketing are evolving. By staying informed on your competition, you can better create unique messages that will stand out. This helps attract and retain customers by keeping them engaged with new content.

David Sousa's curator insight, November 24, 2014 7:50 PM

It is apparent that social media and mobile marketing are a combined package these days. According to the article, a study showed that 34 percent of shoppers used their mobile devices while in stores to perform their shopping related activities. Another stat showed that 23 percent of shoppers used a social network on their mobile phone while they were in the store. Lastly, approximately 75 percent of consumers that are between 18 and 44 use a social network daily so the challenge marketer’s face is figuring out how consumers utilize social media on their mobile devices. The report also revealed that consumers who are using their social media accounts while in the store are doing so to view feedback about certain products and brands. I found that to be interesting because when I am in a store looking for a certain product or brand, I am not paying attention to my phone, I am paying attention to my search within the store. I am not a huge fan of shopping so when I go, I look to get what I came for and get out as soon as possible. My shopping time is not spent on my phone searching for things or feedback. However, it does not surprise me that nearly half of these consumers are doing so, according to the article. These days, everyone is on their phones. Whether it is sitting in class, in bed, during a sporting event, etc. To me, it’s a little obnoxious how much people are using their phones these days.  

Rescooped by Rosane Le Roux from SocialMoMojo Comms & Content
Scoop.it!

60 Must-Read Marketing, Business, and Social Media Blogs for 2015 | Brian Honigman

60 Must-Read Marketing, Business, and Social Media Blogs for 2015 | Brian Honigman | Comm-up | Scoop.it
Looking for a comprehensive round-up of the marketing, business and social media blogs to watch out for? Look no further.

Via Jessica Kelly
more...
Jessica Kelly's curator insight, November 10, 2014 7:09 PM

If you've been researching, curating resources, or just avidly reading in the digital space for a long time, you probably have a long list of blogs you check out regularly. And if you're like me, you probably cull that list more frequently than you add to it. But today, thanks to this post, I've added a few new finds. Happy reading!

Marilyn Moran's curator insight, November 10, 2014 8:02 PM

More blogs to follow! :-D

Scooped by Rosane Le Roux
Scoop.it!

Mercedes Benz CEO: Customer Experience is the New Marketing | Loyalty360.org

Mercedes Benz CEO: Customer Experience is the New Marketing | Loyalty360.org | Comm-up | Scoop.it
During Tuesday’s CXPA (Customer Experience Professionals Association) webinar titled, “Customer Experience from the C-Suite: Discussion with Steve Cannon,” Cannon, the President & CEO of Mercedes-Benz USA delivered a vitally important message to...
more...
No comment yet.