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Rescooped by Lisanne van der Meijde from SteveB's Social Learning Scoop
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5 Storytelling Techniques For Brands

torytelling is one of the most effective ways to market and sell your brand. Companies like Nike tell the story of ordinary people doing extraordinary things

Via stevebatch
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33 Off-Page SEO Content Marketing Examples to Boost Search Rank

33 Off-Page SEO Content Marketing Examples to Boost Search Rank | communication and marketing | Scoop.it
SEO has come a long way from the days of blog networks and article directories. Here are 33 off-page SEO suggestions for your content marketing calendar.
Lisanne van der Meijde's insight:
Great content tips.
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Rescooped by Lisanne van der Meijde from SteveB's Social Learning Scoop
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Free stock photos · Pexels

Free stock photos · Pexels | communication and marketing | Scoop.it
Free stock photos you can use everywhere. ✓ Free for commercial use ✓ No attribution required

Via Ana Cristina Pratas, stevebatch
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Rescooped by Lisanne van der Meijde from Public Relations & Social Marketing Insight
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7 Best Ways to Improve Your Content Marketing in 2017

7 Best Ways to Improve Your Content Marketing in 2017 | communication and marketing | Scoop.it

It’s not that your content sucks…in fact, it might even be pretty darn good.


It’s just that every minute of every day there are 1300 more blog posts, 360,000 more tweets, 1.7 million more Facebook posts and 2 million more videos uploaded to YouTube. And that only accounts for a few channels.


Which means your content is simply being drowned out in an ever-quickening deluge of words and images. So what’s a content marketer like you to do? We suggest the following....


Via Jeff Domansky
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Jeff Domansky's curator insight, December 5, 2016 1:13 AM

Are you a content creator? Not sure if your content is cutting through the noise? Here are 7 steps you can take to improve your content marketing in 2017.

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13 Must-Haves to Bring to Every Conference You Attend

13 Must-Haves to Bring to Every Conference You Attend | communication and marketing | Scoop.it
There you are. Standing in the corner. Waiting. Checking your phone. Waiting. No, you’re not a stalker. You’re an awkward conference goer. One who didn’t come prepared. All you have are a few business cards…
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41 Epic Sites With Breathtaking Stock Photos You Can Use For Free

41 Epic Sites With Breathtaking Stock Photos You Can Use For Free | communication and marketing | Scoop.it
It can be insanely hard to find high quality, free stock photos for personal and commercial use. A growing number of awesome websites have amazing photos you can use for your work for free. I’ve…

Via Ana Cristina Pratas, Javier Sánchez Bolado, stevebatch
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Rescooped by Lisanne van der Meijde from Video Content Marketing Tips
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The Only Three Networking Emails You Need To Know How To Write

The Only Three Networking Emails You Need To Know How To Write | communication and marketing | Scoop.it

It’s helpful to be honest about why you’re reaching out (for example, you’re going through a job search or moving to a new city). It can combat nerves and help the process feel more genuine. In other words, it instantly solves two core issues many people stress about when told to network.

 

That said, as with anything else, you know there’s a difference between being straightforward and being overly blunt. For example, you know to write, "I was thinking of approaching the project from a different angle" over "I hate all of your ideas."

 

Aspiring to find this balance, many people begin networking emails with "Remember me?" or even, "You probably don’t remember me..." After all, why not begin with an honest admission so the other person knows you aren’t being fake? Well, unfortunately, this approach often backfires. While you’re coming from a sincere place, it’s pretty audacious to ask for something from someone whom you’re blatantly admitting you barely know.

 


Via The Learning Factor, Nicholas Bodell
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Adele Taylor's curator insight, December 5, 2016 3:53 PM

I think this title should be about reaching out to contacts.

As the article implies networking can be scary, and might scare away readers but a good article overall.

rodrick rajive lal's curator insight, December 5, 2016 9:43 PM
It certainly helps to be upfront, honest and straightforward in writing Networking Emails. We have come a long way from times when it was perhaps expected that letters should run into pages, filled with flowery expression and long sentences. I found the examples in the article really helpful, and am sharing the same for others to read!
Emma Urbanek's curator insight, December 6, 2016 1:46 PM
Writing about yourself can seem nearly impossible, not anymore! 
Rescooped by Lisanne van der Meijde from Public Relations & Social Marketing Insight
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Why Content Marketing is Essential

Why Content Marketing is Essential | communication and marketing | Scoop.it

Content marketing is one of the best long-term marketing strategies for businesses.

 

Not convinced? If so, you’re not alone. The benefits and impacts of content marketing can be easily overlooked or just plain unclear to many marketers and business owners.

 

But here’s why it’s time to start taking notice of the value of content marketing and what it can do for your digital marketing efforts — as well as for your brand and business....


Via Jeff Domansky
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Jeff Domansky's curator insight, November 21, 2016 11:36 AM

Not convinced? If so, you’re not alone. The benefits and impacts of content marketing can be easily overlooked or just plain unclear to many marketers and business owners. Just the facts.