communication and consumers
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How Free Apps Can Make More Money Than Paid Apps

How Free Apps Can Make More Money Than Paid Apps | communication and consumers |

App developers don't have to choose between free and paid


SUMMARY: Application monetization through ad support might be the best strategy in a market where most users of iOS and Android don't want to pay for apps, writes 140 Proof's John Manoogian III. Free app downloads are more popular than their paid competitors, and 80% of Android apps are relying on ads to make money, according to a Cambridge University study. Consider mixing it up to attract both consumer types by offering paid and ad-supported versions of your app, Manoogian recommends.



Sam Russell's insight:

This article is about weather an app is more likely to make money if: 1. it  costs to purchase the app, or 2. the app is free but contains purchased advertising space that comes with the app in order to cover costs of the app. The article states that it is actually the apps that come with ads but are free for the consumer to download are more successful. I would believe this to be because for every app out available, there is usually many options of a very similair if not an exact copy of that app, so why would users pick one they have to pay for when thier is a free option that cotains just a litle advertising in it?

Jacinda Alexander's curator insight, August 14, 2013 5:10 AM

I found this article quite interesting as I never knew what the deal was between the same app that one was paid and one was free. This article is about which app is more likely to make money, the paid apps or the free apps. It now makes sense that the free apps contain advertising space which therefor is how the app covers it costs as I wonder how the creators of the app would make money. In this article it states that the free apps for consumers to download are more successful than the actual paid apps. This helps the app creators to build up their brand and get well known so that consumers continue to download there apps. Majority of people prefer to download the free app that comes with ads as the paid version is very similar anyways. I know that I would rather download the free app rather than the paid one so why would consumers pay for it when there is a free one with just little advertising?

Victoria Clark's comment, August 14, 2013 10:03 AM
I found this article to be a good read however I was already aware that applications that are free to download made their money through the advertisements that pop up every now and again. (Personally, I find the advertisements to be extremely annoying especially when you're in the middle of a game.) But, I agree with Jacinda, if there are two applications that are very similar and one of them is free whereas the other is not it is obvious that the vast majority of people are going to choose to download the free one and just put up with advertisements instead of paying for an application that is virtually the same as the free version. In saying that, some specfic applications that are free don't have all the same features as the one that costs and every now and again I will pay for the better application.
Kimberley Paisey's comment, August 22, 2013 12:39 PM
Having a smartphone myself I am already quite familiar with how apps both paid and free work. Free apps are great for consumers but the constant advertising pop-ups can be a nuisance. As Jacinda stated, the advertising does help to cover the cost of the brand through selling advertising space, I can see this as a good way for the developers to potentially make money from their app especially if it is a popular one.
Rescooped by Sam Russell from Consumer behaviour and the communication process 1!

Using Visual Story Telling to Build Stronger Relationships With Consumers | Business 2 Community

Using Visual Story Telling to Build Stronger Relationships With Consumers | Business 2 Community | communication and consumers |
Consumer behavior is undergoing a significant shift.

Via Daniel Armstrong
Sam Russell's insight:

This is a great articl as it explains why consumers are attracted to visual images. This article explains behaviour of customers towards dfferent brands and visuals. Using attractive visuals helps create emotion and it synergies the brand towards the consumer. 

Deelan Patel's comment, April 9, 2013 9:29 PM
pic's tell a 1000 words? pics and visual diagrams are an awsome way to grab the attention of customers and hold on to that customer is well. "Images drive an emotional reaction with an immediacy that no other medium offers." This article talks about the switch in consumer behaviour as social media conversations are transitioning from text to pictures. Consumers are now more often purchasing brands products/services that market using images rather than words. Shows a significant shift from the typical marketing slogan/catch phrase. Strong implications for marketers as they have to change perspective to this new consumer outlook.
Chris Mays's comment, April 9, 2013 10:05 PM
Well said. With the rise of Facebook, Flickr, Instagram and other social networking sites, it can be seen just how easy it is get a photo out there on the Internet. Smartphone cameras are advancing all the time and image quality is getting a lot better. People relate to images. So why not advertise products in a way that consumers can relate to. As Deelan said, "pics tell a 1000 words."
Mohammed Bin Afif's comment, April 10, 2013 4:22 AM
I wonder if people rect more to pictures today than they did 20 years ago. Images have become far more involved with more time spent on their design etc. Also, nowadays people requires things far more instantaneous than in the past with emails instead of mail and phones we carry around i stead of landlines. This may be a reason why people place so much emphasis on images now rather than text as it gives them more information faster. If this is the case then marketers can adopt this into their marketing strategies and incorporate it within al organisational communication through an Integrated marketing communication strategy which will ensure the same images are used throughout all of the organisations advertising.
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Consumers on auto-pilot and buy out of habit: Survey - StartupSmart

Consumers on auto-pilot and buy out of habit: Survey - StartupSmart | communication and consumers |
Consumers on auto-pilot and buy out of habit: Survey
It found consumers are not making conscious decisions about purchasing when habit is driving behaviour.
Sam Russell's insight:

This article explains how the consumer will buy the same thing each time they do the regular shopping. And who wouldnt? all human behaviour is habbitual as it makes things easier. If a consumer has used a product once in the past and found it to mee their demand, they are going to buy it again and again because who would want to go shopping each week and each week research all the different other option of that product category and buy them with the risk of knowing it might not meet their expectations.


Deelan Patel's comment, April 9, 2013 9:19 PM
its true, once you like a certain brand, your going to stick to it. most people don' t like going out of their comfort zone to much. im also like that personally, i tend to stick to the brands i know and trust
Chris Mays's comment, April 9, 2013 10:00 PM
Well said guys. I tend to stick to brands that I've had a good experience with. Whether the product was at a good price or I liked it, sticking to brands I've used before seems to be a safer option. Sam's comment that human behaviour is habitual is relevant because it is. Adopting habits make everyday tasks, such as shopping quicker and easier.
Cecilia Sagote's curator insight, April 10, 2013 4:55 AM

Habitual shopping: It is natural for consumers to continue to buy the same brands particularly if they've had good experiences with the brand. Perception I believe plays a big part. Perceptual process can be influenced by characteristics of a stimulus, size , color etc.  Some of these brands that the consumers loyally use may simply be because of what the brand packaging "says" to them. For example Homebrand has a very simple packaging that can give off the idea the idea that they are cheaper (but do the same job) as normal bread.


What the article says about mothers having similar buying habits can be true. Especially with those who have families, then cheaper brands (that still do a good job like homebrand) will always be a popular brand with them.


In the case of new mothers, then brand quality would be important such as with items like , high quality milk powder, good qualitie nappies (then they would tend to be more selective and careful) hence more so loyal with particular baby brands.