Communicating with consumers Wk:4 joshm
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Communicating with consumers Wk:4 joshm
Communicating with consumers
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Challenges of CSR Communication | ditsu101.com

Challenges within marketing communications are generally reserved from the perspective of the consumers. Issues surrounding trust, authenticity, and transparent communication of information is the question the post How ...
Josh Maunsell's insight:

This article is good at explaining social media as a strong platform for marketing communication. I like how this article has explained how each generation has embraced social media as a form of communication. This article states that only 25% of small to medium sized businesses have embraced social media promotion. This small percentage could possibly be because of their campaigns not being fully planned and budgeted for. Another possible reason for such a small percentage could be because of their brand not being fully established in the social environment; other businesses who are in the same market sector could have already established themselves in the social environment. 

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Manyang Manyang's comment, May 8, 2013 11:40 PM
CSR communication is shaping up many brands through a better relationship with customers. Social media like Facebook and Twitter are clearly growing rapidly so if brand majors use this communication effectively to advertise their products or services directly to those people. This approach has many benefits toward those brands in term of market share and brand equity would also increased too.
Johnny Li's comment, May 9, 2013 10:00 PM
Company around the world are increasingly aware of the importance of CSR communication. However, how many of those comanies are seriously running a programme for CSR communication and how effective are they remains questionable. Just like what the article explains, CSR can benefit a company’s reputation and help create brand ambassadors, but only if it’s communicated properly. The author also points out the specific case in India. In india, there are many creative CSR ideas however the lacking of clear goals making it only half-baked. The CSR communication in India and even in the world is yet to achieve its full potential.
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Spring in their step - Shanghai Daily (subscription)

Spring in their step - Shanghai Daily (subscription) | Communicating with consumers Wk:4 joshm | Scoop.it
Spring in their step
Shanghai Daily (subscription)
The show plays an essential role in communicating the brand image to the customers," Toledano said.
Josh Maunsell's insight:

This article is great at showing how Dior communicates with their consumers internationally. I like how they understand what the Chinese consumer wants; by providing those who cannot leave china, with shops and special events located in China. Chinese consumers are wanting to understand a brand more, so Dior is adapting this by promoting their brand along side famous actors to create a luxury chinese image. 

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Johnny Li's comment, April 9, 2013 3:58 AM
This article reminds me of the communication channels we've covered. Communication channels could be personal and non-personal. Before Dior largely market their products in China by using print media and broadcast media because it's not their tradition to travel all the way to the far east to promote their products. Now as the emerging markets such as Chinese market grows more important every day, they are rethinking their marketing strategy. Bring the live show to China is like personal selling. It is something you can see with your own eyes and even touch with your own hands.This new communication channel improvement will certainly bring different shopping experience to all Chinese consumers.
Manyang Manyang's comment, April 9, 2013 8:42 AM
Johnny has made a great point here that"communication channels can be both personal or non-personal". Dior opened up branch in China for chinese audiences. There was a show, which was attended by many actresses. Many fans were able to see the brand of Dior in the show and felt in love with the brand so they request to know more of Dior and make purchases. Many didn't get the chance to know about brand before but right time has come for them so they were able to communicate with Dior as a brand through mass media.