Five good and four bad examples of brands using Twitter | Communicating with consumers | Scoop.it

Twitter is a brilliant tool for communicating with consumers and when used effectively can be a great way of building customer loyalty.

 

In recent weeks I’ve come across a number of brands that have excellent Twitter strategies and several that I thought were less impressive.

This could be because they were dull, unimaginative or simply weren’t living up to their potential.

 

So to shine some light on the differences between those brands getting it right and those that perhaps aren’t, here are five good and four bad examples of brands using Twitter.