communicating with consumers
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communicating with consumers
communication and consumers
Curated by Delzin Balsara
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Rescooped by Delzin Balsara from Direct Marketing Services
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Telemarketing Tips – See Unoriginality Going Both Ways

Telemarketing Tips – See Unoriginality Going Both Ways | communicating with consumers | Scoop.it
Telemarketing and advertising get a lot of flak for being supposedly unoriginal. However, critics can be unoriginal too.

Via ben bernard
Delzin Balsara's insight:

Good article on direct marketing. Telemarketing is a great example of direct marketing, but does it always work?
This article explains the expection of telemarketers and what their responces are usually like. It explains how origianl and unoriginal it can be when marketers are trying to create sales. Direct marketing is a good way to establish quick and honest answers. on the down side some consumers may find direct marketing a nuisance which could result in a loss of information and sales if the customer chooses not to participate.

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Deveshnee Moodley's comment, May 9, 2013 5:28 AM
This article is really good in relation to direct marketing. Directing marketing is all about generating a response from consumers to build brand equity. However there are positive and negative sides to direct marketing. Direct marketing is important in an IMC program and as a marketer you need to monitor any negative comments you encounter.
Fatana Faghiryar's comment, May 9, 2013 6:10 AM
I really liked this article as it relates to direct marketing which we leant this week. (week 8). telemarketing is indeed a great example of direct marketing. Direct marketing is very important for any business, as it involves face-to face.
Rohan Berry's curator insight, May 9, 2013 11:02 PM

This article explains how telemarketing in terms of direct marketing is an effective way to engage with consumers. It goes on about how important direct marketing is to bulding brand equity. The problem with telemarketing is that even though you are getting immediate responses from your consumers, the responses given can be inaccurate. Some consumers may even chose not to engage which can waste time and reduce information. I believe relemarkiting IS a good form of direct marketing but still isn't as good as face-to-face marketing in terms of getting accurate and complete results

Rescooped by Delzin Balsara from The future: what's shaping it today?
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10 trends that will shape consumer mindset and behavior in 2013 | JWT Intelligence

10 trends that will shape consumer mindset and behavior in 2013 | JWT Intelligence | communicating with consumers | Scoop.it

Via Julien Devaureix
Delzin Balsara's insight:

This is a great article. It really shows how reliant businesses are today with media and technology in terms of marketing their brand or service. New technology continues to dominate the media in the sense of creativeness and exposure. It reflects how businesses are driving, leveraging or counteracting technology’s omnipresence in our lives, and how consumers are responding to its pull. This article fully explains integrated media campaign built on a powerful creative idea.

 

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Deveshnee Moodley's comment, May 9, 2013 5:39 AM
This is a good article and i agree that the article shows how reliant businesses are todays with media and technology in terms of marketing their brand or service. Technology has developed alot over time and business take advantage of these new platforms to develop and make their brands and consumers more aware to consumers.
Fatana Faghiryar's comment, May 9, 2013 7:09 AM
this is a very interesting article about reliant businesses are now days.media and technology are used in businesses. this article talks in-depth business take advantage develop and make their brands and consumers aware more to customers.
Rescooped by Delzin Balsara from Diversity & Inclusion in Marketing & Communication
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Coke ad called racist: New ad portrays Arab-Americans as stereotypes

Coke ad called racist: New ad portrays Arab-Americans as stereotypes | communicating with consumers | Scoop.it
In an upcoming commercial for the Super Bowl, a Coke ad has been called racist for depicting an Arab-American in a stereotypical manner.
Story: Ranking the best

Via Sara Duane
Delzin Balsara's insight:

I do not find this advert racist at all. Yes, some ads may approach, push and violate other people or religions but deffinetly not this one. However some people have found this to be inappropriate and racist. Marketing a major brand such as coke would be hard as it would need to communicate with all types of people. By marketing this advert coke may have just lost a major audience/consumers. Communicating is very important in Integrated marketing communications and can be a success if presented/communicated in the right way.

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Prianka Patel's comment, March 31, 2013 2:58 AM
i personally dont agree with this ad as being racist as to me i view this ad as simply marketing. marketing coke as arab man on his camel getting thirsty and feeling that refresh feeling of coke which is how las vegas may feel as it is not as hot as where he has come from. this ad was made to just communicate with the audience about the coke brand. the article has definitly shown how in IMC the concept of communication mix is used which in this case of the article the use of creative advertising. the ideas used to advertise the coke brand seems to be quite affective as it sets the mood of refreshment. in IMC it is very important to involve the audience and the best option is basically through communication and coming up with creative ideas on creating brand awareness to capture the eyes of the target audience.
Fatana Faghiryar's comment, April 1, 2013 6:50 PM
In IMC it is very essential to include the audience. As to do so, it is best option is basically across communication. In my opinon I don’t find this adverit racist at all. it is a way of marketers to deliver its message. When it comes to the audiences, it could hurt their feeling towords this ad because ads are for the aduience to enjoy and buy the product. This ad could have pointed that arabs are unsuccessful because their camel did not move or they are a loser. This aricle has clearly shown the IMC concept.
Deveshnee Moodley's comment, April 2, 2013 2:31 AM
IMC is audience-driven and this article is a good example for markerters to be aware of what they are promotion/marketing. As some marketing campaings can create a negative image towards a brand, depending on the perceptions of your stakeholders.
Rescooped by Delzin Balsara from MarketingHits
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Strategy of Social Media Marketing Infographic

Strategy of Social Media Marketing Infographic | communicating with consumers | Scoop.it

We all know that marketing strategy is a very important part of any company growth because only great marketing strategy and team can fly the company in the sky.


This infographic of social media marketing will help  to understand the latest social media marketing strategy. Check out the Infographic and share which social media marketing strategy you use the most for your project at the article link.


Via Lauren Moss, Brian Yanish - MarketingHits.com
Delzin Balsara's insight:

Strategy is very important when it comes to creative media and getting your business out there. In order for the company to grow the business needs a strong and creative marketing plan/strategy for their media campaign to build a powerful idea. The above article simply explains the process and growh of social media and its planning.

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Enoxh's comment, May 9, 2013 4:12 PM
A media plan is just as important as a business plan! I'm always surprised how many businesses operate without a written business plan, same for media, it makes a huge difference!
Shiv Batta's comment, May 9, 2013 10:47 PM
It has become clear that social media is turning into quite the process. It’s becoming more and more important, so many different tools and advice columns keep popping up to help businesses and individuals stay organized and successful when it comes to this newer marketing effort. This has caused many companies to create a full-time social media position for experts to help manage the many social accounts, follow analytics, get creative with engagement, etc. It takes a lot of time and effort, but the payoff is only increasing as social involvement increase.
Retro Social Media's curator insight, May 15, 2013 1:13 PM

Genius...

Rescooped by Delzin Balsara from Language & Communication News & Information
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What Your Technology "Body Language" Conveys

What Your Technology "Body Language" Conveys | communicating with consumers | Scoop.it

Personal beliefs color how we interpret everything, including technology and the technology of others. Some people see a smart phone or mobile device as a tool for productivity. Others see it as a way to be entertained or distracted.


Via Sara Duane
Delzin Balsara's insight:

Every little thing we do interprets how we feel. Laguage and communication is very important when conveying a message. Different products have different uses and it all depens on the way each product has been marketed that can determine what people feel or think about it. Communication?

 

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Prianka Patel's comment, May 6, 2013 3:35 AM
this is a very good artocle as it has shown how technology can be used and how it should be used. creativity, learning and sharing is what technology is about and that does influence on our daily lives so people should use it in that way. the way technology is marketed these days is not how it should be, people see technology as being a method of entertainment only. it is entertainment but there is more to it than just that. this article has definitely presented the over view of how technology is environmentally friendly and effective than using paper which is a really good example to show the effectiveness of technology.this article is based on the way technology conveys a message through its creation. and this article builds insightful knowledge on the way technology can be creative, such as keeping up to date with the organizing of your work material and saving time to write it out and then throwing the paper out when you can use technology well by typing it up on the new tablet or ipad. this is called making creation and use of the new up to date technology. the question i have about this article is how does technology convey body language in other situations? not just like in writing situations like the example scenario given.
Deveshnee Moodley's comment, May 9, 2013 5:58 AM
Interesting article..".I agree with your comment Delzin, that every little thing we do interprets how we feel"
There are millions of different products out there. When consumers engage with these products they all will have different feelings and perceptions to it.
Fatana Faghiryar's comment, May 9, 2013 7:13 AM
i must agree, great article "Laguage and communication is very important when conveying a message" good point as consumers have many perceptions in regards to how they feel about a product or service.