Communicating through Storytelling
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Communicating through Storytelling
Stories are a compelling and effective way to share ideas
Curated by Paul Donoghue
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The Periodic Table of Storytelling

The Periodic Table of Storytelling | Communicating through Storytelling | Scoop.it
The basic building blocks of storytelling
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Telling stories is an art ... and the best story tellers create feelings for their listeners that are long remembered.  Become a better storyteller ...

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Four Mistakes You’re Probably Making When Telling Your Brand Story - LKR Social Media

Four Mistakes You’re Probably Making When Telling Your Brand Story - LKR Social Media | Communicating through Storytelling | Scoop.it

A story is what you take with you. We’re wired to consolidate complex information into pieces we can carry—like little suitcases for the brain. The test of a great story is what people remember about you when you stop talking and what they say about you after you’ve left. If you have the chance, listen to how people introduce you; it’s an inside look into how people remember you and your business. Just like ideas, viruses, and people–stories have lives, and how far they spread relates to how sticky they are.

Paul Donoghue's insight:

... read as Sarah Peck @sarahkpeck identifies ways we fail when telling our stories and how to fix them:

- tell them why what you do that matters

- focus on where you are now, not a detailed history of how you got here

- describe your business they way you want it to grow

- say something short, sweet, & tantalizing.  Focus on one thing that you offer

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Presentation Zen: Storytelling, POV, & the power of first-person narrative

Presentation Zen: Storytelling, POV, & the power of first-person narrative | Communicating through Storytelling | Scoop.it
I have long thought that 21st-century presenters can learn as much about communicating ideas from filmmakers—especially documentary filmmakers—as they can from traditional speech-communication resources.
Paul Donoghue's insight:

Your story doesn't have to make people feel good, but it must make them feel something.

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How To Make Your Message Stick | The Story of Telling

How To Make Your Message Stick | The Story of Telling | Communicating through Storytelling | Scoop.it
Make your facts real by painting an unforgettable picture with a story.
Paul Donoghue's insight:

How do you hold people’s attention and get your message to stick?  Make them feel

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Brand Storytelling: 10 Steps to Start Your Content Marketing Hero's Journey

Brand Storytelling: 10 Steps to Start Your Content Marketing Hero's Journey | Communicating through Storytelling | Scoop.it
There are no hard-and-fast rules for brand storytelling, but classic storytelling and structure can help guide you. Follow these 10 steps to start your content marketing hero's journey.
Paul Donoghue's insight:

Your client and prospects are visiting your real estate blog/website to find information; and Storytelling can connect you with your visitors.  Here's a way to develop your real estate content plan strategy using the "Hero's Journey" framework.

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Telling Stories that Matter – The Art of the Folklorist | Desmond Tutu Peace Foundation - USA

Telling Stories that Matter – The Art of the Folklorist | Desmond Tutu Peace Foundation - USA | Communicating through Storytelling | Scoop.it
Paul Donoghue's insight:

Kiran’s new toolkit, Telling Stories That Matter, is a “How To” for prospective folklorists.  He created this easy to use guide with support for its production by the Partners for Democratic Change, Laina Reynolds Levy, Editor.

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4 Inspiring TEDx Videos for Digital Storytellers

4 Inspiring TEDx Videos for Digital Storytellers | Communicating through Storytelling | Scoop.it
Storytellers thrive off of other inspiring stories. We also need to understand how good stories work, and what tools we have to create with. In honor of TEDx coming to Detroit this week, I’ve...
Paul Donoghue's insight:

"There isn't anyone you couldn't learn to love, once you've heard their story." Learn to tell good stories ... make them care.

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Paul Donoghue's curator insight, February 8, 2013 9:37 AM

"There isn't anyone you couldn't learn to love, once you've heard their story"

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The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains

The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains | Communicating through Storytelling | Scoop.it
A good story can make or break a presentation, article, or conversation. But why is that? When Buffer co-founder Leo Widrich started to market his product through stories instead of benefits and bullet points, sign-ups went through the roof.
Paul Donoghue's insight:

When we are being told a story, things change dramatically. Not only are the language processing parts in our brain activated, but any other area in our brain that we would use when experiencing the events of the story are too.

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Nail Your Next Pitch In 60 Seconds

Nail Your Next Pitch In 60 Seconds | Communicating through Storytelling | Scoop.it
That's all the time you need to get to yes. Really.
Paul Donoghue's insight:

"Why does the opening "Did you know?" work so well?"; and how using the word "Imagine" engages your listener.

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Nicole's curator insight, February 26, 2014 2:00 PM

Superb insight into the minds of those who have the same attention span as a goldfish. Oh wait - that's all of us.

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5 Secrets to Use Storytelling for Brand Marketing Success

5 Secrets to Use Storytelling for Brand Marketing Success | Communicating through Storytelling | Scoop.it
Learn the five secrets that brand storytellers understand and use to intrigue, engage, and connect emotionally with consumers.
Paul Donoghue's insight:

"... create buyer personas and tell stories from their perspectives."

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Superb Testimonials: Why Driving Home the “BEFORE and AFTER” Scenario Is Critical To Get Superb Testimonials

Superb Testimonials: Why Driving Home the “BEFORE and AFTER” Scenario Is Critical To Get Superb Testimonials | Communicating through Storytelling | Scoop.it
It's easy to simply take the testimonial questions from The Brain Audit and run it, but the results may be unpredictable. Instead spend a little time explaining your situation to the client. Put in the footwork.
Paul Donoghue's insight:

Help your clients give better testimonials by telling their story and how you helped them.

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Pixar's 22 Rules of Storytelling

Pixar's 22 Rules of Storytelling | Communicating through Storytelling | Scoop.it
These rules were originally tweeted by Emma Coates, Pixar's Story Artist. Number 9 on the list - When you’re stuck, make a list of what wouldn't happen next - is a great one and can apply to writer...
Paul Donoghue's insight:

Just ask yourself ... What would Woody say?  ;D

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Aileen O'Meara's curator insight, May 11, 2015 3:57 AM

Terrific blog, great storytellers in Pixar! 

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Trialogues Podcast

Trialogues Podcast | Communicating through Storytelling | Scoop.it
Preview and download the podcast Trialogues Podcast on iTunes. Read episode descriptions and customer reviews.
Paul Donoghue's insight:

Rob Hahn, Matthew Shadbolt of Corcoran and Gahlord Dewald of Thoughtfaucet  

Conversations about the real estate industry, marketing, technology, and public policy

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How to Weave a Story that Instantly Captivates Your Audience

How to Weave a Story that Instantly Captivates Your Audience | Communicating through Storytelling | Scoop.it
Yesterday, I went out to buy some walking shoes. I ended up spending $2000. And that's not counting the shoes ... There's a good chance those opening sen
Paul Donoghue's insight:
A bizarre set of conclusionsYou can pick any story, or any subset of a story to get the drama going. You’ll often find this drama somewhere in the middle of your story.The most important factor is enthusiasm. Bring out the fear, the surprise, the sheer joy — all of those emotions are what keep the reader engaged.
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Ira Glass on the Secret of Success in Creative Work, Animated in Kinetic Typography

Ira Glass on the Secret of Success in Creative Work, Animated in Kinetic Typography | Communicating through Storytelling | Scoop.it
On grit, the art of storytelling, and bridging the gap between good taste and great work.

This American Life host and producer Ira Glass
Paul Donoghue's insight:

The gist of Glass’s message for beginners — that grit is what separates mere good taste from great work, and that the only way to bridge the gap between ability and ambition is to actually do the work —

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Enrich Your Life By Making it a Story to Tell - Lifehack

Enrich Your Life By Making it a Story to Tell - Lifehack | Communicating through Storytelling | Scoop.it
Make your Life a Story to tell is a philosophy to help enrich your life
Paul Donoghue's insight:

I believe that life is all about the memories so I want to share with you a way of thinking, or a philosophy, that I have employed throughout my life.

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