Data science & social media monitoring
84 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Stefan Le Douarec
Scoop.it!

Facebook Metrics Defined: Engagement Rate | Simply Measured

Facebook Metrics Defined: Engagement Rate | Simply Measured | Data science & social media monitoring | Scoop.it
Each week, we break down a different Facebook metric, discussing why it’s important, how it’s calculated, and what it means for your business. Find the full collection HERE, and also check out our Twitter Metrics Series. Engagement Rate is a metric that marketers use to measure brands’ effectiveness at engaging their audiences, and recently Facebook…
Stefan Le Douarec's insight:

La mesure du taux d'engagement facebook… toujours en débat !

more...
No comment yet.
Scooped by Stefan Le Douarec
Scoop.it!

Top 5 Media Monitoring Tools für Medienforschung und Social Media - eMART Digital

Top 5 Media Monitoring Tools für Medienforschung und Social Media - eMART Digital | Data science & social media monitoring | Scoop.it
Eine Monitoring-Strategie darf nicht auf Social Media reduziert werden. Media Monitoring Tools sind mit Features für Medienbeoachtung und Analyse.
Stefan Le Douarec's insight:

Un top 5 des social media monitoring tools vu par un consultant allemand !

more...
No comment yet.
Scooped by Stefan Le Douarec
Scoop.it!

12 Most Brand Saving Reasons for Social Media Monitoring

12 Most Brand Saving Reasons for Social Media Monitoring | Data science & social media monitoring | Scoop.it
12 reasons why we should have social media monitoring for our brands - beyond "because everybody else is doing it". People ARE talking about our brands!
Stefan Le Douarec's insight:

12 raisons de faire de la veille sur les médias sociaux … et il y en a bien d'autres !!

more...
No comment yet.
Scooped by Stefan Le Douarec
Scoop.it!

Die besten Social Media Monitoring Tools 2014

Die besten Social Media Monitoring Tools 2014 | Data science & social media monitoring | Scoop.it
Goldbach Interactive bewertet im #toolreport14 die Top 15 Social-Media-Monitoring-Lösungen.
Stefan Le Douarec's insight:

Le TOP 15 des Social Media Monitoring Tools (SMMT) vu par une agence Suisse. 

more...
No comment yet.
Scooped by Stefan Le Douarec
Scoop.it!

Metrics for Marketers: 3 Must-Follow Tips for Figuring Out What Matters

Metrics for Marketers: 3 Must-Follow Tips for Figuring Out What Matters | Data science & social media monitoring | Scoop.it
ys. Then, map out your customers’ conversion funnels. The final step is to connect the dots between the KPIs you chose and each stage of the conversion funnel. Some KPIs won’t make their way onto your list. Others will.
more...
No comment yet.
Scooped by Stefan Le Douarec
Scoop.it!

Combatting the Luxury Counterfeit Crisis with Social Media Monitoring.

Combatting the Luxury Counterfeit Crisis with Social Media Monitoring. | Data science & social media monitoring | Scoop.it
A luxury brand’s most valuable assets are its status, heritage, quality and products’ exclusive price tag. However, it’s estimated that sales of counterfeit goods now represent 7% of world trad…
more...
No comment yet.
Scooped by Stefan Le Douarec
Scoop.it!

Social Media and the Democratisation of Media Monitoring | WebLive

Social Media and the Democratisation of Media Monitoring | WebLive | Data science & social media monitoring | Scoop.it
I worked in media monitoring for many years. Whenever I told someone what I did for a job, there was always a moment afterwards, a pause, then a blank look. 'You do what?' And I'd have to explain what media monitoring is: ...
Stefan Le Douarec's insight:

"la valeur d'être informé"

 

 

more...
No comment yet.
Scooped by Stefan Le Douarec
Scoop.it!

New Racine police social media monitoring program draws skepticism - WDJT

New Racine police social media monitoring program draws skepticism - WDJT | Data science & social media monitoring | Scoop.it
New Racine police social media monitoring program draws skepticism
WDJT
The Racing City Council may approve a plan to spend $4,200 in federal funds for the social media monitoring software.
Stefan Le Douarec's insight:

"Si la police se met aussi à faire de la veille sur les médias sociaux, alors …  "

more...
No comment yet.
Scooped by Stefan Le Douarec
Scoop.it!

Comment identifier et suivre les influenceurs sur le web ?

Comment identifier et suivre les influenceurs sur le web ? | Data science & social media monitoring | Scoop.it
Véritables chevilles ouvrières du web 2.0, les "influenceurs" font la pluie et le beau temps sur internet : billets ravageurs, expertises et avis qui font autorité, générations de nouvelles tendances...
more...
No comment yet.
Rescooped by Stefan Le Douarec from Social Media Curation par Mon Habitat Web
Scoop.it!

Analyser la masse des données sociales exige de recourir à un outil dédié

Analyser la masse des données sociales exige de recourir à un outil dédié | Data science & social media monitoring | Scoop.it

Le PDG de la plateforme d'analyse de données sociales explique pourquoi et comment les marques doivent être à l'écoute de leurs clients sur les réseaux sociaux.

 

En quoi consiste l'activité de DataSift ?

DataSift est une plateforme d'analyse de données sociales lancée en novembre 2011. Notre métier est d'agréger un grand nombre de données en provenance de différents réseaux sociaux afin de les analyser et de les mettre à la disposition de nos clients de manière simple. La société compte près d'une cinquantaine de collaborateurs, dont une majorité possède un profil technique, répartis au sein de nos bureaux aux Etats-Unis et au Royaume-Uni.

(...)

--

PS : à 5000$/mois, une solution que peu d'entreprises peuvent acquérir ! Une alternative plus économique : Alerti ...


Via Mon-Habitat Web
more...
No comment yet.
Rescooped by Stefan Le Douarec from Le métier de community manager
Scoop.it!

Facebook Report. Analyse complete de votre compte Facebook. | Les outils de la veille

Facebook Report. Analyse complete de votre compte Facebook. | Les outils de la veille | Data science & social media monitoring | Scoop.it

Facebook Report se presente sous la forme d’une infographie trés impressionnante réalisée automatiquement à partir de tous le data extrait de votre compte Facebook.

 

source : http://outilsveille.com/2012/09/facebook-report-analyse-complete-de-votre-compte-facebook/

 


Via Veille digitale
more...
No comment yet.
Scooped by Stefan Le Douarec
Scoop.it!

Engagement Rate - Out of Fanbase or Out of Reach?

Engagement Rate - Out of Fanbase or Out of Reach? | Data science & social media monitoring | Scoop.it
Facebook have rolled out a new metric called Engagement Rate. How does this work, and how is this different from previous "engagement rates"?
Stefan Le Douarec's insight:

Débat sur le taux d'engagement facebook ! 

more...
No comment yet.
Scooped by Stefan Le Douarec
Scoop.it!

Data Mining: Twitter, Facebook and Beyond

Data Mining: Twitter, Facebook and Beyond | Data science & social media monitoring | Scoop.it
Stefan Le Douarec's insight:

 (devil mission control) 200 000 USD, a command center for New Jersey Devils (Hockey Team) !

more...
No comment yet.
Scooped by Stefan Le Douarec
Scoop.it!

The Guide To 88 Social Media & Monitoring Tools | VIRALBLOG.COM

The Guide To 88 Social Media & Monitoring Tools | VIRALBLOG.COM | Data science & social media monitoring | Scoop.it
...
Stefan Le Douarec's insight:

Analyse de 88 social media monitoring tools

more...
No comment yet.
Scooped by Stefan Le Douarec
Scoop.it!

10 Stats Driving the Future of Social Commerce

10 Stats Driving the Future of Social Commerce | Data science & social media monitoring | Scoop.it
Running an ecommerce business these days is no easy feat. With such a low barrier to entry, competition can be fierce, and your goals need to expand beyond simply getting consumers to make that purch…
Stefan Le Douarec's insight:

les stats qui montrent l'importance pour une marque d'être plus "social"

more...
No comment yet.
Scooped by Stefan Le Douarec
Scoop.it!

10 Surprising and Important Social Media Stats You Need To Know

10 Surprising and Important Social Media Stats You Need To Know | Data science & social media monitoring | Scoop.it
As time goes on, reach and interactions may continue falling, so these targets could be great to aim for but not the end of the world if you miss.
Stefan Le Douarec's insight:

10 statistiques pour vous permettre d'optimiser votre écosystème social

more...
No comment yet.
Scooped by Stefan Le Douarec
Scoop.it!

California limits schools' social media monitoring

California limits schools' social media monitoring | Data science & social media monitoring | Scoop.it
d this type of monitoring becomes more commonplace, legislation like this is critical to protecting the privacy of our children," said California State Assemblyman Mike Gatto. Glendale Unified says it doesn't keep posts that it's alerted to via the monitoring service.
Stefan Le Douarec's insight:

la veille sur les médias sociaux rentre dans les écoles. Comme pour l'entreprise, est ce un moyen pour l'école de protéger sa réputation ou de surveiller les mauvais comportements des élèves ou les deux ? les débats sont lancés aux US...

more...
No comment yet.
Scooped by Stefan Le Douarec
Scoop.it!

Social Media Monitoring and Analytics – An Exciting Time For Malaysia - The Establishment Post

Social Media Monitoring and Analytics – An Exciting Time For Malaysia - The Establishment Post | Data science & social media monitoring | Scoop.it
The Establishment Post Social Media Monitoring and Analytics – An Exciting Time For Malaysia The Establishment Post With more than 13 million Facebook, four million Twitter and three million Instagram users in Malaysia, the social media landscape...
Stefan Le Douarec's insight:

"les médias sociaux s'intègre mieux dans la culture malaisienne"

more...
No comment yet.
Scooped by Stefan Le Douarec
Scoop.it!

Social Media Monitoring in 5 Easy Steps

Social Media Monitoring in 5 Easy Steps | Data science & social media monitoring | Scoop.it
It sometimes can feel like there's a mountain to climb when thinking about how your brand or business can be using social media.
more...
No comment yet.
Scooped by Stefan Le Douarec
Scoop.it!

70% des pages Facebook de marques sont inactives

70% des pages Facebook de marques sont inactives | Data science & social media monitoring | Scoop.it
La guerre du reach, on vous on parle depuis des semaines.
more...
No comment yet.
Rescooped by Stefan Le Douarec from Le métier de community manager
Scoop.it!

Community managers : les enseignements qu’il faut tirer du cas Aquarelle.com | Génération 2.0

Le site de livraison de fleurs Aquarelle.com a récemment été « victime » d’un bad buzz. À l’origine, une situation ordinaire pour un e-commerçant : une cliente non livrée, mécontente mais pas encore « virulente ». Retour sur la source du bad buzz

 

source : http://www.generation20.fr/community-managers-les-enseignements-quil-faut-tirer-du-cas-aquarelle-com/

 


Via Veille digitale
more...
No comment yet.
Rescooped by Stefan Le Douarec from CommunityManagementActus
Scoop.it!

E-reputation : Étude sur les risques et opportunités liés à l’e-réputation des entreprises | CIGREF

E-reputation : Étude sur les risques et opportunités liés à l’e-réputation des entreprises | CIGREF | Data science & social media monitoring | Scoop.it

Via Isabelle Clément
more...
No comment yet.