E- and M-commerce startups
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All about e-commerce, m-commerce, digital retail, omni-channel and fashion startups
Curated by Nina Faulhaber
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Fashion 2.0 | Topshop and Google Plan Data-Savvy Digital Runway

Fashion 2.0 | Topshop and Google Plan Data-Savvy Digital Runway | E- and M-commerce startups | Scoop.it
LONDON, United Kingdom — In recent cycles, fashion shows, once closed industry events, have become something of a spectator sport for the hundreds of thousands of people who follow the play-by-play online.

Via Bonnie Sandy
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Bonnie Sandy's curator insight, February 14, 2013 12:41 AM

It's easy  for larger  companies to shape how technology affects their business... but what about the local independents! i'm an advocate for the adoption of such technology and we've been exploring how it shapes our  reality since 2005... 

to quate the article ...

 

"...driving social buzz is only part of Topshop’s strategy. Equally important is data. In fact, the large amount of data generated by millions of consumers interacting with the various elements of “The Future of the Fashion Show” has the potential to be valuable, if captured, sifted and analysed correctly.

Indeed, the brand’s “Be the Buyer” app alone promises to be a useful source of timely insight into what pieces resonate most with consumers long before they hit the shop floor, data that can be used to make more efficient business decisions, like how much of a particular type of product to manufacture and stock — and in what colours..."

 

data and the independent is at the core of our focus this year! www.bonniesandy.com/blog

 

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M-Commerce: Why Your Website Needs to Be Mobile

M-Commerce: Why Your Website Needs to Be Mobile | E- and M-commerce startups | Scoop.it
M-Commerce mobile sales are predicted to represent 15 percent of total retail e-commerce in the U.S. by the end of 2013. Your website needs to be mobile.
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