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#Google and #Facebook to Account for Half of UK Digital Ad Spend in 2015 #socialmedia

#Google and #Facebook to Account for Half of UK Digital Ad Spend in 2015 #socialmedia | ALBERTO CORRERA - QUADRI E DIRIGENTI TURISMO IN ITALIA | Scoop.it
For the first time next year, Google and Facebook combined will grab over half of spending on digital ad formats in the UK, according to eMarketer estimates. The two companies' hold on the UK digital display market is almost equally as strong as their hold on the total digital ad market, though shares of the display market are more evenly distributed between the two. For the first time this year, Facebook will take a larger share of UK digital display spending than Google.
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ALBERTO CORRERA - QUADRI E DIRIGENTI TURISMO IN ITALIA
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