Comdig
38 views | +0 today
Follow
Comdig
Social Media and TEch
Curated by Kevin Hayes
Your new post is loading...
Your new post is loading...
Scooped by Kevin Hayes
Scoop.it!

Facebook launches improved Auth Dialog - ZDNet (blog)

Facebook launches improved Auth Dialog - ZDNet (blog) | Comdig | Scoop.it
Facebook launches improved Auth DialogZDNet (blog)By Emil Protalinski | January 18, 2012, 4:13pm PST Summary: Facebook has updated its Auth Dialog for installing apps.
more...
No comment yet.
Scooped by Kevin Hayes
Scoop.it!

Ford & Social Media: Opening the Highways to All – Featuring Scott ...

Ford & Social Media: Opening the Highways to All – Featuring Scott ... | Comdig | Scoop.it
Scott Monty, Global Digital & Multimedia Communications Manager. The Bridge to Social Media. To bridge into the use of social media Monty quoted Yogi Berra “90 % is showing up, it's the other half that is hard.” Ford has 50 ...
more...
No comment yet.
Scooped by Kevin Hayes
Scoop.it!

Chart: How Much Would Sites Lose If Offline For a Day?

Chart: How Much Would Sites Lose If Offline For a Day? | Comdig | Scoop.it
Okay, it’s nice to see Twitter getting closer to making a half million dollars a day, but sheesh…look how much the big sites make: Source: TheNextWeb (RT @AnitaNelson: Chart: How Much Would Sites Lose If Offline For a Day?
more...
No comment yet.
Scooped by Kevin Hayes
Scoop.it!

tmi.me - majolasiza: RT @MandyWiene

tmi.me - majolasiza: RT @MandyWiene | Comdig | Scoop.it
RT @MandyWiener: RT @EpicComms: Epic Communications is looking for social media experts to join our digital team. ...
more...
No comment yet.
Scooped by Kevin Hayes
Scoop.it!

New Media Forecast 2012 | Refinery Media

New Media Forecast 2012 | Refinery Media | Comdig | Scoop.it
As a Digital Production Company specializing in Multi-platform content, Refinery Media's team of Media Specialists ensures the Best for Tomorrow's Media through the Strategic Integration of Traditional and New Media.
more...
Ben Hamer's curator insight, May 7, 2013 7:28 PM

This article provides some very good points, one of these being that it discusses the need for a brand to utilise all types of media in order to effectively integrate themselves into the market. The article discusses the move from traditional TV to online TV introducing a different type of advertising opportunity for social integration.Another point made is that now companies are recognising the importance of integration through creating communication channels through Twitter, Facebook and YouTube as appose to using them as advertising channels. The article also talks about an increase in multi-platform marketing campaigns from companies. These will consist of mass marketing and more specific targeted marketing campaigns. I believe this article is effective because it recognises the need for change and outlines the different ways brands can utilise media in order to portray their message and create effective integration.

Mohammed Bin Afif's comment, May 8, 2013 2:12 AM
Good article, it shows that social media is still in its infancy as businesses and marketers try and find ways to best reach and use the online population to their best advantage. Social media is very cost efficient and time efficient for advertisers but they must be careful about the content they post or what others say about them as negative comments can go viral even if they have no substance to them. Advertisers must also be wary about where they advertise on social media and where to develop a presence as popularity of sites can fast change, at the moment Google+ and Facebook are locked in a fight for online traffic. In terms of integrated marketing communication it is far easier for advertisers to broaden their message on social media as there is a lot more communication happening and they may be drawn into different events and dialogue. Therefore it may be harder, but no less important, to maintain an integrated marketing strategy.
Danielle X's comment, May 9, 2013 10:25 PM
Interesting article, it predicts the new media in 2012. How traditional tv replaced by online tv which brings in dynamic components to advertising and social media integration; the new integration of social media and tv programming and more companies realised the importance of social media, and shift their communication channel focus on sical media ect. Its quite interesting that it discusses different ways a brand can utilise media and how to integrate them together.
Scooped by Kevin Hayes
Scoop.it!

Facebook encourages users to share more by adding new apps - Los Angeles Times

Facebook encourages users to share more by adding new apps - Los Angeles Times | Comdig | Scoop.it
USA TODAYFacebook encourages users to share more by adding new appsLos Angeles TimesFacebook wants its more than 800 million users to share everything they do with their friends on Facebook and off of it.
more...
No comment yet.
Scooped by Kevin Hayes
Scoop.it!

Questions on Social and Digital Media Marketing | Digital Pharma

Questions on Social and Digital Media Marketing | Digital Pharma | Comdig | Scoop.it
Although Facebook, Youtube and Twitter are most commonly referenced, these tactics can be problematic for branded communications due to their lack of on-demand, interactive exchange and monitoring requirements for FDA reporting.
more...
No comment yet.