Colombia Consumer Electronics Report Q2 2013
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Colombia Consumer Electronics Report Q2 2013
BMI View: BMI calculates that Colombian consumer electronics spending grew by about 12% in US dollar terms in 2012 to US$4.9bn. In 2013, BMI expects ongoing household deleveraging, amid record high levels of household debt, to continue to weigh down consumer spending on digital lifestyle items such as flat screen TV sets. Despite its declining trend, consumer credit growth remains relatively robust for now. Falling unemployment should help to drive demand for consumer electronics goods, such as tablets and smart phones. A strong Colombian peso will also enhance the affordability of key consumer electronics items. Drivers will include rising PC and mobile phone penetration, the launch of digital TV broadcasting and 3G mobile network roll-outs. The development of a modern retail sector will also encourage growth over the forecast period.
Headline Expenditure Projections
• Computer Hardware Sales:
US$1.5bn in 2012 to US$1.6in 2013; +8% in US dollar terms. Forecast in US dollar terms downwardly revised due to analyst adjustment amid signs of a consumer slowdown. Tablets are expected to be a growth area, with strong uptake of the devices reported in the Colombia market.
• AV Sales:
US$2.3bn in 2012 to US$2.5bn in 2013; +9% in US dollar terms. Forecast in US dollar terms unchanged, with flat-screen TV sets the main growth area as consumers upgrade their old models.
• Handset Sales:
US$1.0bn in 2012 to US$1.1bn in 2013; +12% in US dollar terms. Forecast in US dollar terms unchanged, with smart phones to account for a higher proportion of mobile sales.
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Table of Contents
BMI Industry View 5
SWOT 7
Political 9
Economic 10
Business Environment 11
Industry Forecast 12
Table: Consumer Electronics Overview, 2010-2017 12
Macroeconomic Forecast 15
Economic Analysis 15
Industry Risk Reward Ratings 17
Industry Risk/Reward Ratings 17
Table: Latin America Risk/Reward Ratings 19
Market Overview 21
Computers 23
Table: PC Sales, 2010-2017 23
AV Devices 28
Table: AV Sales, 2010-2017 28
Mobile Devices 32
Table: Mobile Communications, 2010-2017 33
Competitive Landscape 37
Demographic Forecast 43
Demographic Outlook 43
Table: Colombia's Population By Age Group, 1990-2020 ('000) 44
Table: Colombia's Population By Age Group, 1990-2020 (% of total) 45
Table: Colombia's Key Population Ratios, 1990-2020 46
Table: Colombia's Rural And Urban Population, 1990-2020 46
Methodology 47
Methodology 47
Electronics Industry 47
Sources 48
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Curated by Jasmine Brown
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