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Rescooped by Christiane Soto from B2B Marketing-The Practical Side
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How to Sell to B2B C-Suite Personas

How to Sell to B2B C-Suite Personas | Keste | Scoop.it
Selling to the C-Suite is important to get buy in for your product or service, but it's not easy! We provide a few helpful tips when selling to these important decision-makers.

Via Nett Sales, Lydia's Marketing & Communication Consulting
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Rescooped by Christiane Soto from New Customer - Passenger Experience
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2015 - A Decisive Year For #Mobile Leaders

Mobile reached a tipping point in 2014 as it solidified its position as one of the most disruptive technologies for businesses in decades. Not since the advent of the Internet has a technology forced businesses to rethink completely how they win, serve, and retain customers.
 

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, November 17, 2014 12:48 AM
"@Forrester believes that, in the future, the new competitive battleground will be the mobile moment. Why? Consumers expect to engage with brands to get any information or service they desire immediately and in context. Today, 18% of US online consumers have this expectation, while 30% are in the midst of a transition to this mobile mind shift. This revolution is taking place quickly across the globe: Forrester forecasts that 42% of the total population globally will own a smartphone by the end of 2015."
 
Do you have a clear mobile strategy on how you intend to win, service and retain customers?
Does your business look at Mobile as just another channel?
With a growing focus on the #wearable market and #IoT, make sure your future is Mobile ready!
If you are looking for a solution to better engage your customers within your mobile environment, reach out, I have the perfect new startup client for you.
Sue Walsh's curator insight, November 17, 2014 6:09 PM

I think the mobile moment is well and truly upon us. How do we start all thinking (for services and systems) with the customer at the centre and a mobile device in their hand ... rather than making it an add-on to our current systems and services?

Scooped by Christiane Soto
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The HP cloud security offering | ITProPortal.com

The HP cloud security offering | ITProPortal.com | Keste | Scoop.it
This HP whitepaper looks at how companies can make sure their cloud deployments are secure and up to the task when data is now supposed to be king.
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Scooped by Christiane Soto
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The Benefits of Using Oracle Fusion Middleware MapViewer versus ...

Both the Oracle Fusion Middleware MapViewer (MVDEMO) and Google Maps map sources can deliver outstanding outcomes within OBIEE 11g. One of the main differences is that MVDEMO maps are stored within your ...
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Rescooped by Christiane Soto from SME Cyber Security
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IT is losing the battle on security in the cloud - InformationWeek – IT news & articles

IT is losing the battle on security in the cloud - InformationWeek – IT news & articles | Keste | Scoop.it
IT Departments are finding it difficult to control corporate data in the cloud as more than 40 percent of corporate data stored in the cloud is not managed by Corporate IT, finds a Safenet survey

Via Roger Smith
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Roger Smith's curator insight, November 11, 2014 4:38 PM

Why is it that everyone thinks that the securing of information, no matter where it is, in the digital world is easy.    In most cases we replace security with convenience and then squeal because the bad guys access the information easily.   Anything that needs to be put in the cloud still needs to go through a decent risk analysis process before it is moved.

Rescooped by Christiane Soto from iGeneration - 21st Century Education (Pedagogy & Digital Innovation)
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The Ultimate Guide to Creating, Managing and Securing Your Passwords

The Ultimate Guide to Creating, Managing and Securing Your Passwords | Keste | Scoop.it
Read Guiding Tech's Ultimate Guide to Creating, Managing, Securing Passwords. The Only Guide You'll Ever Need on Password Security and Management.

Via Tom D'Amico (@TDOttawa)
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Why are some businesses still afraid of the cloud? | ITProPortal.com

Why are some businesses still afraid of the cloud? | ITProPortal.com | Keste | Scoop.it
This HP whitepaper outlines what these concerns are and gives some hints as to how the perceived threats can be mitigated against.
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Scooped by Christiane Soto
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Oracle SOA Suite 11g - The Ingredient for Innovation: New ...

Oracle SOA Suite 11g - The Ingredient for Innovation: New ... | Keste | Scoop.it
Oracle Cloud Adapters dramatically simplify integration between Cloud and On-Premise Applications. Author: Heba Fouad, Fusion Middleware Specialist - A&C Technology Adoption Office. For any questions please don't ...
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