Big Idea 2014: Big Data vs. Big Dreamers | Collaborative creative partnerships way forward for global brands |

Friedrich A. Hayek, the 1974 Nobel Prize winner in economics, believed the human mind could not see its own advance; the future is unpredictable, and we simply cannot know now what still remains to be known.


Change and creativity always take us by surprise. If it didn’t, we wouldn’t need it, because we could simply plan on it and incorporate it into our existing strategies and processes.

Via Kenneth Mikkelsen, Margarida Sá Costa, Ivon Prefontaine, PhD