Collaborative Revolution
3.8K views | +0 today
Follow
Collaborative Revolution
THE COMMONS, THE SHARE, Collaborative Competition.
Your new post is loading...
Your new post is loading...
Scooped by Martin (Marty) Smith
Scoop.it!

Future of Web Design Triptych via ScentTrail Marketing

Future of Web Design Triptych via ScentTrail Marketing | Collaborative Revolution | Scoop.it

Future of Web Design Triptych
Without meaning to I created a Triptych of @HaikuDeck presentations about the future of web design (all embedded into this blog post on ScentTrail Marketing).

 

more...
No comment yet.
Suggested by Patrick Osinski
Scoop.it!

Fear Of Missing Out (FoMo) Addicts Try To Turn Off Social Media

Fear Of Missing Out (FoMo) Addicts Try To Turn Off Social Media | Collaborative Revolution | Scoop.it

FoMo Addiction
Since Social Media works on many of the same brain centers as gambling it is not surprising that it would become addictive. There is something new virtually all the time on social media so the PING to the brain's pleasure centers is guaranteed and sustained. 

This post is about tools to help recover a meaninful offline life, a trend that will pick up momentum as FoMo addicts try to recover a life.  

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

How Moneyball Will Change he Reality Of Social Business.

How Moneyball Will Change he Reality Of Social Business. | Collaborative Revolution | Scoop.it
While the new site is being built and I am on a well deserved workation, here is a piece from the vault that you will find just as relevant today as it was when I first posted it. Back by popular d...
Martin (Marty) Smith's insight:

Rock on!

more...
Scooped by Martin (Marty) Smith
Scoop.it!

5 Common SEO Mistakes That Hurt Collaboration

5 Common SEO Mistakes That Hurt Collaboration | Collaborative Revolution | Scoop.it
Martin (Marty) Smith's insight:

SEO and Partnerships
Can your SEO mistakes kill a partnership? Sure if you forget or worse you remember to NOT share with your collaborators your online success will be limited and short lived. Don't make these 5 SEO Mistakes because they harm your partnerships

 

5 SEO Mistakes That Harm Partnerships
1. Rel No Follow Links back to collaborators and partners.

2. Not using canonical URLs when duping content.

3. Not using block quotes when copying content from another source.

4. Not using Google author tags (this robs them and you).

5. Not supporting your collaborators (official or otherwise) with social.

Usually you want to bottle up your PageRank, but you want Google-Juice to flow across to collaborators since it is your way of repaying their contribution. Don't bogart a joint or use rel no follow links with collaborators.

When you grab content from somewhere and bring it to your site is sure to either use canonical URLs to identify it as NOT to play with the search engine spider OR block quote it. Either will protect you from duplicate content penalties.

Be sure to use Google author tags since to not do so robs YOU and THEM. When you use the proper tag you bring THEIR author juice aboard and you help them continue to build their online content marketing reputation.

Be sure to Tweet, G+ and Facebook thanks and credit to your collaborators and don't just drive those links back to stuff you own. Be sure to spread some links OUT to them as taking actions like that make you an AUTHORITY and believe me you want that.

 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

The Color of Collaboration: 9 Types of Collaborators [Infographic] - What Type Are You

The Color of Collaboration: 9 Types of Collaborators [Infographic] - What Type Are You | Collaborative Revolution | Scoop.it

I wobble between severl of these collaborative types (expert, executive and Soloist and I'm sure ther eis a Meyers-Briggs reason for that. How about you? What collaboritive type are you mostly?

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Chipotle: Food With Integrity - Great Example of Save The World Marketing

Chipotle: Food With Integrity - Great Example of Save The World Marketing | Collaborative Revolution | Scoop.it
Martin (Marty) Smith's insight:

Chipolte's Food With Integrity is a great example of Save The World marketing in practice.

more...
No comment yet.
Rescooped by Martin (Marty) Smith from Organisation Development
Scoop.it!

The Management Revolution That’s Already Happening

The Management Revolution That’s Already Happening | Collaborative Revolution | Scoop.it

“The only way to do great work is to love what you do.” Steve Jobs What on earth is happening to management? Formerly self-evident truths are being cast aside. The sacred goal of maximizing shareholder value is now “the dumbest idea in the world”.


Via HR Trend Institute, David Hain
more...
Tony Vengrove's curator insight, May 30, 2013 5:04 PM

Excellent Forbes piece by Steve Denning provides much to chew on in regards to the principles of creative leadership.

Ivon Prefontaine, PhD's curator insight, May 31, 2013 6:27 PM

"Tomorrow’s business imperatives lie outside the performance envelope of today’s bureaucracy-infused management practices… Equipping organizations to tackle the future would require a management revolution no less momentous than the one that spawned modern industry.”

 

I agree. What I am unsure about is whether it is happening. It might be in places.

Scooped by Martin (Marty) Smith
Scoop.it!

Women Collaborating With Social Media More Than Men [Infographic]

Women Collaborating With Social Media More Than Men [Infographic] | Collaborative Revolution | Scoop.it

While men buy into the productivity of social media use in the workplace more than women, more women actually use those tools for collaboration than their male colleagues.

Marty Note
I wanted to write a book called the Feminine Future because women are so much BETTER at word-of-mouth marketing than men it was clear marketers should be sure messages resonated with women. This is before the social media explosion. That thought seems even more valid now except instead of crafting language to appeal to a segment invite them in and ask how they would create your marketing if they were you.

This infographic and article underscore the Feminine Future.  

more...
No comment yet.
Rescooped by Martin (Marty) Smith from Community Managers
Scoop.it!

Build Community With Purpose

Build Community With Purpose | Collaborative Revolution | Scoop.it

So youve been tasked with building your brands online community strategy. Fantastic! Now what...


Via Ally Greer
more...
Sculpt's comment, May 25, 2013 12:40 AM
Love it (and yes, live it). Thanks for scooping :D
Sculpt's curator insight, May 25, 2013 12:49 AM

An inspiring Community Manager Hangout (#cmgrhangout) Friday afternoon spawned this quick and dirty blog post. WHY does your brand create? Build your community on a foundation of shared purpose, engagement (and action) will come easy. 

Martin (Marty) Smith's comment, May 25, 2013 1:29 PM
Appreciate Ally's great take here. We uncovered an interesting truth in our #CMGRhangout yesterday: Authenticity = TRUST and trust is GOOD :).M
Rescooped by Martin (Marty) Smith from Public Relations & Social Marketing Insight
Scoop.it!

Great Brand Storytelling With Webisodes 3 Tips

Great Brand Storytelling With Webisodes 3 Tips | Collaborative Revolution | Scoop.it

Great content marketing tips here (bottom of the article) on becoming your on TV station with "webisodes":

* Focus on story

* Integrate value

* Tie in social media

Apply these three tips to ALL of your content marketing and you wll be better off. Great post.


Via Jeff Domansky
more...
Jeff Domansky's curator insight, May 19, 2013 3:55 PM

How webisodes work wonderfully for business storytelling.

Scooped by Martin (Marty) Smith
Scoop.it!

Exit Through The Gift Shop

Exit Through The Gift Shop | Collaborative Revolution | Scoop.it
Martin (Marty) Smith's insight:

One of my favorite movies is graffiti artist Banksy's Exit Through the Gift Shop. Banksy disassembles the art world in nothing flat. No one is spared from artists to collectors everyone is hoisted on their own petards. Hilarious and masterful Exit is too good. 

 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

3 Martini Lunches To 140 Characters – Marketing's Evolution Since Mad Men [INFOGRAPHIC]

3 Martini Lunches To 140 Characters – Marketing's Evolution Since Mad Men [INFOGRAPHIC] | Collaborative Revolution | Scoop.it
From 3 Martini Lunches To 140 Characters – How Marketing Has Evolved Since Mad Men [INFOGRAPHIC]
Martin (Marty) Smith's insight:

Cool, fun infographic that is a "timeline" of marketing behavior and thinking change.

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Creating Daily and Weekly Key Performance Indicators - Atlantic BT

Creating Daily and Weekly Key Performance Indicators - Atlantic BT | Collaborative Revolution | Scoop.it
Best way to understand web metrics is drown a little. This post throws readers in the deep end with some instructions on how to swim and surf web KPIs.
Martin (Marty) Smith's insight:

Showing KPIs Instead of Telling About Them

Took a different approach with this piece on creating daily Key Performance Indicators (KPIs). Instead of laboriously explaining each step I tossed myself and any reader directly into the deep end. 

Understanding web metrics means you need to DROWN a little. Reminds me of reading philosophy in college. You read without really understanding all that much, but you read on. 

Remember the day when Heidegger or Plato started to make some sense? I'm convinced the key to understanding is as much perseverance as anything else. When I rode a bicycle across America (Martin's Ride to Cure Cancer Summer 2010) turning the crank was key. 

If I kept turning the crank my bicycle moved forward. Same "bull in a china shop" approach works great with web analytics. Toss yourself in and see if you swim. I'm quick to toss a life raft in this piece on how to create Daily and Weekly KPIs.  

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

What Are the Experts Reading This Summer?

What Are the Experts Reading This Summer? | Collaborative Revolution | Scoop.it
For a special summer treat as many head off to the beach, lake, or (in the case of our friend Jim Keenan — a ski trip!
more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

SpinSnip Content Marketing Tools

SpinSnip Content Marketing Tools | Collaborative Revolution | Scoop.it
New SpinSnip Content Marketing Tool Suite Content marketers don't have tools needed to curate and create. There is a large and growing confidence gap. 86% of
Martin (Marty) Smith's insight:

Content Marketng For The C Level
One of our goals in creating SpinSnip is to develop dashboards that make it easy for C level executives to relate to, partipate in and manage content marketing ROI. SpinSnip content marketing tools include:

Spin Snip Tools:

* Curator.

* Analyst.

* Marketer.

* Crowds.
* C Level.
 


Learn more about SpinSnip & join our band of Internet marketers, early adopters and "buzz team":

http://martinmartysmith.com/spinsnip-content-marketing-tools/ 
 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

The key reasons CRM implementations fail

The key reasons CRM implementations fail | Collaborative Revolution | Scoop.it
Customer relationship management (CRM) solutions have come a long way from the humble Rolodex and filing cabinet.
Martin (Marty) Smith's insight:

Too complicated and not enough support throughout the company are reasons I've seen CRM implementations fail.

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Real Time Marketing Not For The Faint Of Heart

Real Time Marketing Not For The Faint Of Heart | Collaborative Revolution | Scoop.it
Traction CEO Adam Kleinberg talks to Steve Hall about collaborative processes behind breakout real-time marketing campaigns like Oreo's Dunk in the Dark.
Martin (Marty) Smith's insight:

Great piece here about the collaboration needed to insure real time marketing success. Love this sentence (and it says it all): 

To move at the speeds required by real-time marketing, you need fast-moving teams powered by key decision makers and you need collaboration processes firmly in place. There is no time for lengthy approval processes.

 

 

If this doesn't sound like YOU then don't worry you are not alone, but DO WORRY because that last sentence described where we are all headed (and sooner than you think).

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Papa and Marketing Got A Brand New Bag

Papa and Marketing Got A Brand New Bag | Collaborative Revolution | Scoop.it

This isn't your father's marketing. Sure pace of change is fast and getting faster, but so too is the core of what MAKES a market. The more SOCIAL we become the less traditional marketing works (funny that).

How To Internet Marketing
The story behind the story is this post wasn't doing well. It was at 196 views after three days and looking like it should be replaced. My Scoopit friend Jan Gordon suggested a title change and I realized I didn't credit people that deserved a note since the ideas I was discussing started or were made better by them.


I canged the image, changed the title and rewrote two stences at the top and a few at the bottom. In one day G+ mentions move from 4 to 22 and views are up past 300.

There are three Internet marketing lessons here:

* Don't give up until you've tried at least one more thing.
* Better images and titles help.

* Friends help the most.

When you write something your friends helped create credit them (duh I am usually good about this but dropped the ball here). As my friend David Amerland said earlier today, "Nobody does anything alone anymore". So true and now we can weigh the value.

This test isn't very clean since I changed two variables simultaneously, but figure advocates will account for between a third and a half of your traffic (possibly more depends on the piece), so make sure you include friends, gurus and friends who are gurus. Say THANKS and provide attribution because we are smarter together than we are apart.

more...
janlgordon's comment, June 18, 2013 9:22 PM
Marty, you never cease to amaze me - thank you so much for the mention - the post was brilliant and am so happy you tweaked a few things and views went up. We all have to remember we have 3 seconds to grab attention, these little changes do help. What's most important is having friends that help and support you because as you say, none of us can do it alone especially in these times. Speaking of giving credit, you are one of the most generous, supportive people I have ever met. I feel very blessed to call you a friend and have your support.
Scooped by Martin (Marty) Smith
Scoop.it!

How To Have A Flawless G+ Hangout On Air

Google+ Hangouts &Hangouts on Air TIPS from Nikol MurphyDirector of Event Media

Martin (Marty) Smith's insight:

Hangouts NOT Enterprise Ready But...
At a recent Meetup the chatter was about how Hangouts are NOT enterprise ready. Maybe not, but they are COOL and magical content. I trust my hangouts to one person - Nikol Murphy.

Nikol has DEEP G+ expertise and her trains run on TIME and where they are supposed to and when they are supposed to. Nikol's company Talking Moose Media is pioneering Meeting 3.0 (the meeting within the meeting) and her tips here may save you some embarrassment and pain.

Best way I know how to avoid G+ hangout pain is to HIRE Nikol (lol).  


Why so important? I shared thouhts on why hangouts may be the most under utilized cool IM tool out there on Google Plus:
https://plus.google.com/u/0/102639884404823294558/posts/4GTLQipxanx

more...
No comment yet.
Rescooped by Martin (Marty) Smith from Organisation Development
Scoop.it!

Trust and Collaboration - Internet Marketing's Critical Success Factors (CSFs)

Trust and Collaboration - Internet Marketing's Critical Success Factors (CSFs) | Collaborative Revolution | Scoop.it
Collaboration succeeds when trust is active and trust is embedded in interactions, mission, connections, and progress forward.

Via David Hain
Martin (Marty) Smith's insight:

Trust and collaboration, collaboration and trust are keys to all Internet marketing (to LIFE too :). Like the clear presentation here and the graphic. 

more...
Roy Sheneman, PhD's curator insight, May 31, 2013 8:10 AM

Excellent...

ThePinkSalmon's comment, May 31, 2013 11:24 AM
Superb!
Scooped by Martin (Marty) Smith
Scoop.it!

The Disruptive Dirty Dozen | McKinsey & Company

The Disruptive Dirty Dozen | McKinsey & Company | Collaborative Revolution | Scoop.it
From computational biology to 3D printing, new technology is changing the game-again
Martin (Marty) Smith's insight:

Great McKinsey Disruptive summary:
* Disruptive Trends.

* Disruptive Technologies.

* Disruptive People.


Amazing, great!

more...
No comment yet.
Rescooped by Martin (Marty) Smith from Social Media Marketing
Scoop.it!

Day In Life Of Internet Is A Day In OUR Lives Too [Infographic]

Day In Life Of Internet Is A Day In OUR Lives Too [Infographic] | Collaborative Revolution | Scoop.it

'There are close to two and-a-half billion people online around the world – this number has grown 566 percent since the year 2000 – and 70 percent of them use the internet every day. As you might imagine, with that kind of presence, which amounts to more than a third of the global population, quite a lot happens over the course of each 24 hours.

The Internet never sleeps.  Is it possible to even fathom the idea of any given moment without someone in the world being connected to the Internet for one reason or another?  It wasn’t that long ago that the Internet wasn’t even a thing, but anymore it’s something that we can’t do without.  ztake a look at “A Day in the Life of the Internet”...


Via Lauren Moss, Taylor Mergele
Martin (Marty) Smith's insight:

Think we are in the middle of a collaborative revoluton or what?

more...
Taylor Mergele's comment, May 22, 2013 2:05 PM
Absolutely. I'm willing to admit that I'm a part of all of those statistics!
Rescooped by Martin (Marty) Smith from Digital Delights - Digital Tribes
Scoop.it!

College Is Going Online, Whether THEY Like It Or Not

College Is Going Online, Whether THEY Like It Or Not | Collaborative Revolution | Scoop.it
Skittish college professors won't stop the digital disruption of higher education.

Via Ana Cristina Pratas
Martin (Marty) Smith's insight:

Kicking And Screaming
I found it interesting when Innovators Dilemma author Christensen said he was most scared by corporate online marketing in this conversation with Startup Grind. 

I found Ana's confirmation of something I sensed from my college (Vassar) that the "education industry" is so incapable of the change they preach as so necessary to success. 

My favorite example of cluelessness was when Vassar's President sent out a 1200 word email making the case for ivy covered small liberal arts colleges NOT being out of touch and so made her detractor's point much more eloquently then they were capable of. 

Ana's fear for North Dakota State feels accurate, but not if the market disappears along with the quality. Having my haircut the other day I heard from someone paying one of those "degree mills" that will go nameless but you see ads for them all the time. My cutter is probably paying a fortune to receive a degree in "business management" that she could get for free from a few websites and some blogging. 

The marginal legitimacy the degree mills prints vs. teaching herself can't justify the student loans that will hamper her desire to set up her own shop. This then seems the current quandary. Should a student invest the cash they save and start 4 or 5 startups or have the standard experience and pay the quarter of a mill?

Vassar taught me how to WRITE and THINK, but I paid HALF of what students will pay now. When I went to school there was no Internet, laptop computers or spell check (darn). No mobile smart phones either and the net effect of so many advances in technology MUST call into question a protected four years wandering around history, sociology and philosophy. 

The ME then wouldn't have been so self-disciplined. The me NOW only knows learning at an ever-faster rate if only for Darwinian reasons. Are we less HUMAN and HUMANE if we find focus and meaning earlier? I remember an amazing stat from the President when I graduate. The average graduate would have 3 CAREERS. 

I've lived that stat and then some starting in sales, learning technology and then marketing and then tech/marketing. The point is Vassar and other liberal arts are not meant to be trade schools but are meant to teach the most illusive of ideas - how to THINK. 

There is something irreplaceable in my 4 years and the $100K spent. Would I feel differently at the current prices of $200K? Not sure, but very glad I won't face the decision :). If I had a son or daughter the decision would have to be what was RIGHT for them, but it might also fall into the "what can we afford" category. 

 

Education and money, money and education create the opportunities of a life. The good news is tech is leveling the field into a meritocracy. Therein lies the rub too. If PAPER cares less immediate approval and fewer proforma connections its value decreases even as costs have gone up and up and up. 

DISRUPTION of the educational industrial complex is sure. The only question now is will THEY (educators) lead or be trampled. There are no walls this tech can't climb no matter how much ivy climbs its way toward the bell tower.  

 


more...
Ana Cristina Pratas's curator insight, May 18, 2013 4:19 PM

The problem is that many in the business of higher education hate the idea. It's disruptive to the traditional model and profoundly threatening to the current economics of the academic industry. The elite schools have embraced the online world because it allows them to use the power of their brand to extend everywhere. But many community colleges find the prospect more challenging, as it could well undermine their mission and the need for them. One critic quoted in a recent New Yorker described what might happen:

Imagine you're at South Dakota State and they're cash-strapped, and they say, 'Oh! There are these Harvard courses. We'll hire an adjunct for three thousand dollars a semester, and we'll have the students watch this TV show.' Their faculty is going to dwindle very quickly. Eventually, that dwindling is going to make it to larger and less poverty-stricken universities and colleges."

Personally, education is more than a flipped classroom with videos but who knows what Higher Education be like in 10, 20 years' time?

Rescooped by Martin (Marty) Smith from Social Media Useful Info
Scoop.it!

How Men and Women Use Social Media Differently (Infographic)

How Men and Women Use Social Media Differently (Infographic) | Collaborative Revolution | Scoop.it
When it comes to social media, men tend to spend more time on some sites, women on others.

Via Ivo Nový
more...
Ivon Prefontaine, PhD's curator insight, May 15, 2013 9:32 AM

It makes sense they will use social media differently. A woman with children might be more likely to take a call or text than a man without.

Jim Doyle's curator insight, May 17, 2013 4:10 AM

Some good Demographics

Scooped by Martin (Marty) Smith
Scoop.it!

Mass Marketing Is About To Get PERSONAL [Infographic]

Mass Marketing Is About To Get PERSONAL [Infographic] | Collaborative Revolution | Scoop.it
Is now the time to finally shed the one-size-fits-all marketing strategy and focus on the individual consumer? Your customer thinks so!
Martin (Marty) Smith's insight:

Love this Infographic since it outlines the dynamic predictive analytics driven Web 3.0 I rant about all the time (lol). We will look back and wonder how we could have been so inelegant. 

more...
No comment yet.