Collaborative Revolution
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Collaborative Revolution
THE COMMONS, THE SHARE, Collaborative Competition.
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Rescooped by Martin (Marty) Smith from MarketingHits!

10 Reasons Tweet Chats ROCK [+4 From @Scenttrail]

10 Reasons Tweet Chats ROCK [+4 From @Scenttrail] | Collaborative Revolution |

10 Reasons Tweet Chats Rock

(1) You Think FAST

(2) You Learn FAST.

(3) Your Social Net Grows.

(4) Gain Perspective FAST. 

(5) Fastest Q&A On Earth.

(6) You enhance your own online brand

+ 4 More

(7) Very NOWIST Marketing.

(8)  Easy To Do (low cost).
(9) Fun if CRAZY at first.
(10) Can TEST Ideas & Get Feedback FAST. 

For more on Nowist marketing see Joy Ito's TED Talk  


Via Brian Yanish -
Silverback Learning's curator insight, October 3, 2014 2:38 PM

We learn a great deal when we participate in #edchats. 

Scooped by Martin (Marty) Smith!

Being A Bully Is Being An Idiot In A Social / Mobile / Connected Time

Being A Bully Is Being An Idiot In A Social / Mobile /  Connected Time | Collaborative Revolution |
I just received an email from a woman who had a bad experience with a photographer in Myrtle Beach, SC and left him a 2 star review. He is now threatening… - Martin W. Smith - Google+
Martin (Marty) Smith's insight:

Two Kinds of Brands / Companies
There are 2 kinds of companies, brands and people these days.

*Those who GET IT.
* Those who don't.

Get it means understanding how butterfly wings flapping in China impacts your brand here and now thanks to the social / mobile web. In this post someone threatens to sue someone who placed a factual review on Google.

The threat immediately makes the person who placed the review correct. As I wrote for @Kelly Hungerford on the blog - there are SAFETY tips any company, brand or person needs to be aware of such as don't threaten customers with lawyres when they "damaged" your "pefect review" record  online. 

Want to see some damages? Keep being an idiot. As I noted in the post on G+, the crazy clueless person who threatens their customers starts living in the "red zone".

The online "red zone" is waiting for a mob related tipping point. BTW, nothing creates a tipping point faster than porn, humor and controversy. Once that tipping point is reached any attempt to undo the damage only makes it worse. Any protest simply confirms the opposition.

CONTENT IS A WEAPON now and God help those who forget how powerful a weapon.  

Janna Lusk's curator insight, July 17, 2014 11:29 PM

The wisest businessperson will say thank you for honest feedback.

Rescooped by Martin (Marty) Smith from Smart Consumer - Ressourcen zum Thema Lebensmittelverschwendung!

How To Moderate Social Media

How To Moderate Social Media | Collaborative Revolution |
When you throw a dinner party, you dream of excellent company, good food, and constant conversation. Social media managers strive for the same thing.

The World Editor’s Forum recently published a guide and study on the area of comment moderation. This guide concludes with six pointers for publishers to “promote respectful dialogue and conversation rather than uncivil rants and insults, and allow intelligent, thoughtful input to shine”. So what exactly are these pointers?

More details at the link.

Via Lauren Moss, Martina Friesenbichler
Martin (Marty) Smith's insight:

If conversations are the new social currency we've got some tools, guidelines and social mores to create. Online conversations are a tad on the wild west side yet, but trolls and spam can't support themselves for long.

The cost any network built on conversations incurs to rid itself of spam and trolls could kill the golden goose. Community and social "policing" and hoping the good guys math is always just a little faster is the hope conversation based "dinner parties" depend on as roughly described in this "how to moderate" social media post shares.

By moderating we see what we already knew - mobile is different. Mobile requires maps, games and PICTURES.

Carlos Polaino Jiménez's curator insight, February 9, 2014 5:02 AM

Elegante forma de explicar lo que debe buscar un Social Media Manager. Y un modo de recordarlo en cualquier circunstancia. 

Nine0Media's curator insight, February 26, 2014 1:03 PM

Great tips here! #SocialMediaTools #DIYSEO #Nine0Media

Taylor Roy's curator insight, April 29, 2014 1:34 PM

We've made such incredible progress with technology over the past 10 years. This chart in the article shows the percentages of the platform that online content is used on. It starts with photos. only 8% of time with photos is spent on a desktop, while the other 92% are using their phone. From here, the mobile percentage decreases while the desktop increases. However we see platforms like maps, games, weather, and social networking being over 50% on mobile. The desktop percentage starts to be over 50% on online content like retail, entertainment news, business/finance, news, health information, and portals. While these are mostly used on a desktop, it doesn't mean that they are not used on mobile devices. Every piece of online content has a percentage of over 25% used on mobile devices. 

Scooped by Martin (Marty) Smith!

Social Media's Real ROI? Workplace Collaboration

Social Media's Real ROI? Workplace Collaboration | Collaborative Revolution |

How Useful Are Social Media For Workplace Collaboration? [Infographic]


I think we will find, in the end, that social media's real enterprise returns come NOT from extranets but from the increased collaboration and efficiency we can create with intranets. When internal working groups are more connected despite time and space distances profits go up even as costs magically go down. The Enterprise is where we've hardly scratched the surface of social media.

Funny when something comes in one wrapper (B2C) we are loath to break it out of that wrapper. Who said Twitter has to be outward facing? Twitter than is inward facing is Yammer. The idea of Yammer, that we can place the random, rich interaction online is needed since we aren't all in the same place at the same time.

The virtual "water cooler" is where we will see social media's real return.

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Scooped by Martin (Marty) Smith!

Lists: 10 Reasons to Take a Fresh Look (Monty Python style) | via @listly

Lists: 10 Reasons to Take a Fresh Look (Monty Python style) | via @listly | Collaborative Revolution |

Have you seen slidedecks or infographics that look like lists? Media is morphing with a focus on reuse. We all want to get more with less. Are you experimenting?

Agree and there is something MAGICAL in the backend about the stacked list. Google love 'em. Also agree that lists provide a cool social opportunity because lists are UNIVERSAL.

Doesn't matter if you are an American, German or Italian we bet you make lists. LIsts are the crib sheet of our too busy and technically overwhelmed lives.

Looking for socially engaging content, and WHO ISN'T, we have a single word for you LISTS.

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Scooped by Martin (Marty) Smith!

G+ Fan Engagement Nearly Doubles Twitter Slightly Trails Facebook

G+ Fan Engagement Nearly Doubles Twitter Slightly Trails Facebook | Collaborative Revolution |
Here’s more evidence that smart marketers shouldn’t neglect to include Google+ in their social media mix: Google+ generates nearly as much engagement per follower as Facebook and nearly twice as much as Twitter. The surprising results come from a Forrester Research study of the social profiles of 50 global brands on Facebook, Google+, Instagram, LinkedIn, […]
Martin (Marty) Smith's insight:

I concur. G+ is a great tool for conversations and great, sophisticated followers. Let your competitors cut each other up as you slip over to create real following, engagement and tribes on G+.

Don't give Twitter UP because of this study. Remember you knit a tapestry and each thread has a purpose. Twitter is great for what is happening NOW. GPlus is great for long form content and conversations. Facebook is great for campaigns, pictures and video.

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Rescooped by Martin (Marty) Smith from Influence Marketing Strategy!

The 7Cs of Tribal Influence [INFOGRAPHIC]

The 7Cs of Tribal Influence [INFOGRAPHIC] | Collaborative Revolution |
Anyone can be an influencer.People no longer need to own a TV station to make their voice heard, and neither do they need to be particularly conscious abou (New Blog Post: The 7Cs of Tribal Influence [INFOGRAPHIC]

Via Ron Sela
Martin (Marty) Smith's insight:

Great persona archetypes graphic. 

Ron Sela's curator insight, August 27, 2013 10:10 PM

The 7Cs of Tribal Influence [INFOGRAPHIC]

Trumans's comment, August 29, 2013 12:09 AM
Them more we change, the more we stay the same?