Collaborative Revolution
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Collaborative Revolution
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Introducing People-Centered Experience Design (PCxD)

Introducing People-Centered Experience Design (PCxD) | Collaborative Revolution | Scoop.it
Six out of ten large companies want to be customer experience leaders, but only 5% of organizations earned excellent ratings in the 2013 Temkin Experience Ratings. What makes it so hard to deliver ...
Martin (Marty) Smith's insight:

Cool and haven't heard this term "people-centered" design but with experience being the new branding it makes sense to put people at the center of design.

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Experiences Are The New Luxury Goods: Welcome To Tough Mudder's Experience Economy

Experiences Are The New Luxury Goods: Welcome To Tough Mudder's Experience Economy | Collaborative Revolution | Scoop.it
Experiences Are The New Luxury Goods
When Will Dean, CEO of the $100M Tough Mudder obstacle race franchise, made that statement I stopped everything I was…
Martin (Marty) Smith's insight:

How is your company creating experiences that become appreciable memories? In an experience economy even the most baseline B2B service must add an experiential layer. 

These "appreciable experiences" may be "the new selling". When all things are equal we buy fro who we LOVE. We tend to love the memorable, the remarkable, and the valuable. We tend to forget the common, ordinary and routine. 

Do the one, be remarkable, by realizing that one of the dimensions your company, brand, product or service competes in is in how well you move experiences into appreciable memories made better and more rich with each retelling.  

 

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