As web companies strive to tailor their services (including news and search results) to our personal tastes, there's a dangerous unintende...

Martin Note
Eli's TED talk is worth the price of admission for his easy to understand explanation of how SEO has been torched. His discussion about "filter bubbles" and how they "curate the world for us" and the cautionary tale (that we may never see a challenging thing ever again) that goes along with a math controlled world.

"We need the new gatekeepers to encode a sense of "public life" and that they (the math) are transparent enough that we can see and control the SHOCK OF THE NEW we can manage".

Eli's "what we see is who we become" point is important. As gatekeepers presume to judge what we should see they are making judgements about who we can and will become. Fascinating conversation as the balance beam between our aspirational and real selves is think and fragile. M