13.4K views | +2 today
People working together to make things better
Curated by David Hain
Your new post is loading...
Rescooped by David Hain from Influence vs manipulation!

Do You Know How Social Currency Influences Behavior?

Do You Know How Social Currency Influences Behavior? | Collaborationweb |

Conversation Agent quotes on Influence from Valeria Maltoni It's the age of the connected customer and people are now comfortable using technology to share -- privately or in public.


Here are some highlights:


How social currency influences behavior


**Social influences include peer pressure and social exchange. The latter is stronger than an economic motive.


**Most human interactions consist of an exchange of value. From a psychological standpoint, actions like sharing signal desire for self expression, need for validation, and social status recognition, and also simply altruism and affinity with a group or cause.


**Both social influences are amplified in public settings.


Psychologist Robert Cialdini documented six principles of ethical persuasion:


**social proof












Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article, see slideshare, images here: []

Via janlgordon, Jean-Philippe D'HALLUIN
Thomas Wooldridge's comment, April 19, 2013 7:17 AM
social Proof.. It is what we all seek
Rescooped by David Hain from Leading Choices!

The Culture Of Personality: The What, Why & How of Social Business

The Culture Of Personality: The What, Why & How of Social Business | Collaborationweb |

I selected this piece by Matt Ridings from SideraWorks because we all talk about social business but what is it, why should we care, how do we measure it and why is it important for our business?


This piece along with a slideshare answers some of these questions and gives you a mindset and framework to work with.


Here are some highlights:


What is Social Business?


**The answer differs if you're describing the purpose, the processes or the outcomes - Depending on your point of view as the customer, the employee or a partner  -  the answer can differ even more


Here is a definition of social business:


Social busines is the creation of an organization that is optimized to benefit the entire ecosystem. Customers, employees, partners, owners by embedding collaboration and active engagment into its operations and culture. The result is a more responsive, adaptable, effective and untimately more successful company.


Here are some of the challenges:


**How do we develop a common vocabulary and context so] that all parties have a clear understanding of what it is they're trying to achieve or become?


**How to 'audit' something like culture to the degree that you can provide a meaningful representationn of its curfrent attributes at individual, group anad organization - wide levels?


**How do you represent the objective in a way that is easily understood in relation to the audit?


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article and see slideshare here: []

Via janlgordon, ThinDifference
No comment yet.
Curated by David Hain
People and Change consultant, 25 years experience in Organisation Development. Executive coach. Very experienced facilitator and team developer.