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Emotions Making Marketing (and Stories) Go Viral

Emotions Making Marketing (and Stories) Go Viral | Collaborationweb | Scoop.it
Heat maps of viral content show what compels us to share.

Via Dr. Karen Dietz
David Hain's insight:

Fasinating article on what drives us to click, and an excellent commenatry by Karen Dietz.

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Dr. Helen Teague's comment, November 1, 2013 8:59 PM
Thank you for your detailed insight...I appreciate your opinion!
Dr. Helen Teague's curator insight, November 1, 2013 9:02 PM

Post authors Kelsey Libert and Kristin Tynski, 10-24-13 discuss viral coefficients which are the total number of new viewers generated by one existing viewer.
Interesting Stats: 5.3 trillion display ads shown online yearly, 400 million tweets sent daily, 144,000 hours of YouTube video uploaded daily, and 4.75 billion pieces of content shared on Facebook daily

Karen Dietz's writes in her curated review:

Connecting with people emotionally is the bedrock of effective storytelling. But what emotions produce results? Fear? Anger? Joy? Hope?

 

This article lays out the emotions that when activated, can result in viral sharing. The research is fascinating...And this article helps us sort through what to do. Good examples and tips are shared, along with the results companies have experienced.

Dr. Karen Dietz's comment, November 2, 2013 2:37 PM
Thank you David, Liz, Denyse, Whitequest, and Helen for your comments!
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Top 10 Curation Revolution Scoops Of All Time

Top 10 Curation Revolution Scoops Of All Time | Collaborationweb | Scoop.it

Top 10 Scoops By Clicks

1. http://sco.lt/8Q8W6j Future of Markeing [Infographic] 

 

2. http://sco.lt/68zYfp 21 Content Types We Crave

 

3. http://sco.lt/91MkRF SEO, LinkedIn & The Real You, How LinkedIn Is Crowdsoucing You

4. http://sco.lt/7A3OAT New SEO vs. Old SEO Smackdown [Infographic]

5. http://sco.lt/8PV9Np How and Why Google Killed Long Tail of Search [Infographic]

 

6. http://sco.lt/8Jcwq1 12 Scoop.it Experts Share Top Cureation Tips

7. http://sco.lt/6UD0W9 Why Content Gets Shared: Social Mentions Study

8. http://sco.lt/6a2WVF  The Content Marketing Mix [Infographic]

 

9. http://sco.lt/88TIZd Six Ways To Expand Your Social Media Reach [Infographic]

 

10.  http://sco.lt/8eorNx Storytelling Is The New SEO [Slideshare]

 Wow, 5 Infographics contributing 52% of top 10 clicks, a study and a Slideshare. Will do views next and compare and contrast. 


Via Martin (Marty) Smith
David Hain's insight:

Thanks Marty!

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malek's curator insight, October 26, 2013 8:08 AM

Another proof what we call 'time' isn't chronological but spatial, the leap change in short period.

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Robin Good Reaches 1M Views on Scoopit - Curation Works

Robin Good Reaches 1M Views on Scoopit - Curation Works | Collaborationweb | Scoop.it

Curation Works
Doubt the value of curated content? Have skeptical CFO who doubts the value of "inbound marketing" in general and curation in particular? You may want to introduce your CFO to Robin Good.

Robin is an uber-curator who knows about every cool tool moments after they push live and who speaks, teaches and explains content curation. Robin's Scoopit just reached 1M views. 

Your CFO may say, "Views don't matter, only conversion does". Let's grant your CFO his statement and ask a question. All things being equal do you think conversion increase in some synchronous dance with views? Let's continue to ask what small % your CFO will grant for conversion.

Lets say your CFO says 1%. The law of large numbers says we would rather have 1% of a million than one percent of a smaller number. 1% of 1M is 100,000. Even if what you sell cost a dollar Robin's curation on Scoopit just produced $100,000.

The other discussion for your CFO is to discuss Robin's cost basis. If you publish 1M words with a cost of $.05 a word you will spend $50,000. Even if you have the 50,000 creating that much content isn't always a good idea. 

 

We've created a new metric at Atlantic BT called Link Efficiency Index or LEI. LEI judges the ratio of content created (pages in Google) to inbound link support. Increasing page counts without social shares (links) lowers LEI and so makes a post Panda and Penguin Google unhappy. 

 

Curation can increase views, subscribers and conversion without lowering LEI especially when using a tool like Scoopit (if you embed Scoopit inside your stack you may want to keep Google's spider out or LEI can be hurt and dupe content issues may become an issue, an issue easily avoided with robots.txt or rel no follow). 

 Curation, especially when you are as good at is as Robin, generates views, subscribers, engagement and conversion while costing a fraction of the fully weighted cost of creation. Curation also avoids the, "Talk to yourself about yourself," trap 1M words of creation might create. 


Congratulations to uber-curator Robin Good. As I've written this Robin has had 500 views (amazing).  


Via Martin (Marty) Smith
David Hain's insight:

Long way to go then...!  Well done to the amazing Robin Good!

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The 7Cs of Tribal Influence [INFOGRAPHIC]

The 7Cs of Tribal Influence [INFOGRAPHIC] | Collaborationweb | Scoop.it
Anyone can be an influencer.People no longer need to own a TV station to make their voice heard, and neither do they need to be particularly conscious abou (New Blog Post: The 7Cs of Tribal Influence [INFOGRAPHIC]

Via Ron Sela, Martin (Marty) Smith
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Ron Sela's curator insight, August 27, 2013 10:10 PM

The 7Cs of Tribal Influence [INFOGRAPHIC]

Martin (Marty) Smith's curator insight, August 27, 2013 10:34 PM

Great persona archetypes graphic. 

Trumans's comment, August 29, 2013 12:09 AM
Them more we change, the more we stay the same?
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Social Media Practices to Expect in 2013

Social Media Practices to Expect in 2013 | Collaborationweb | Scoop.it

Social media has rapidly become an important part of many peoples’ lives, not just as a way to keep up with friends and family, but also for professional networks, exploring fields of research, shopping, sharing content and fostering online communities.


It has also become a crucial aspect of a businesses’ online presence- now a firm can connect with consumers and tailor their online relationships with customers, other brands, and with employees.
Predicting quite what is going to happen in this ever changing digital landscape isn’t easy, but it’s certainly worth noting some of the rising trends and having a look ahead to 2013.


Learn more about these trends, including social marketing, content development, branding, video + media applications, social tv, and the growing influence of mobile devices in social media...


Via Lauren Moss, Brian Yanish - MarketingHits.com, Martin (Marty) Smith, Jimun Gimm
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Eliza Steely's comment, December 13, 2012 12:57 PM
I love that point Martin! I think people call it social because of the personal element to it as opposed to advertising and things like that, especially because it's so interactive in nature. Do you have a suggestion as to what to change the name to?
ThePinkSalmon's comment, December 13, 2012 11:44 PM
Very good indeed!
donhornsby's curator insight, December 14, 2012 6:23 AM

(From the article): "The coming year will see a massive increase in companies using social media services to market their goods and services, recognising the potential for sharing content and information and enhancing engagement with target audiences."

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Dealing with Internet fragmentation: The power of storytelling for brands

Dealing with Internet fragmentation: The power of storytelling for brands | Collaborationweb | Scoop.it

2012 Global Players takes a look back at how corporate websites have evolved over the past year, to uncover why today it’s imperative for businesses to invest more time, imagination and resources in creating a corporate narrative.

 

Now here's an interesting article! The material that peeked my interest the most dealt with how the Internet creates fragmented stories which leads to businesses losing control over their narrative.

 

But then the article goes on to suggest that the typical ways companies create their websites does not work anymore in this fragmented environment.

 

Then the authors offer a link to a free downloadable study that show what companies can do to combat this fragmentation, develop and share their narrative, and succeed in today's Internet world -- with examples!

 

I checked out the study and it looks really good. I think as I study it I'll get lots of ideas for re-tooling the website which is going under another iteration of improvements.

 

I bet you will learn a lot too!

 

Original link: 

http://www.berghindjoseph.com/knowledge-bank/2012/06/exclusive-study-the-power-of-storytelling

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Dr. Karen Dietz
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7 Attitudes That Make You More Relationship Centric

7 Attitudes That Make You More Relationship Centric | Collaborationweb | Scoop.it
Relationships are the new currency, especially now with social media giving us another world to mine and harvest great people, in addition to meeting people in person.

 

Here's some quick food for thought: are you and your business all about relationships -- or all about transactions?

 

Working with stories in business well is all about relationships. So are you on the right track and what attitudes go along with this?

 

This article is a quick read and a good barometer to know if you need to up your biz relationship game.

 

And I love this at the end of the article: "Remember, the WE in Your Social ME-dia works. . ."

 

Read the full article here: http://smallbiztrends.com/2012/06/7-attitudes-make-you-relationship-centric.html ;

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Dr. Karen Dietz
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Should marketeers consider shared services collaboration for better results?

Should marketeers consider shared services collaboration for better results? | Collaborationweb | Scoop.it
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Curated by David Hain
People and Change consultant, 25 years experience in Organisation Development. Executive coach. Very experienced facilitator and team developer.