The Cluetrain Manifesto - Rick Levine, Christopher Locke c.s. | Collaborationweb |

   A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.

   If you never took the opportunity to read these almost 14 year old 95 theses, it is about time. They more or less regulate the entire Internet and give you the directions you need to change your: business model, branding, marketing approach, customer orientation, community building, sense of humor, and humility.


Bonus 1 - The 95 Theses:

Bonus 2 - Complete book: .

Bonus 3 - Complete download: .



Via Peter Hoeve