Why Mitt Romney is in a LOT of Trouble... | Coffee Party Election Coverage | Scoop.it

The meme of lackluster = Romney is now so ingrained in the electorate (and, in particular, the conservative side of the electorate) that the hill Romney has to climb is potentially Sisyphean. Why? Because emotion—how people feel about a candidate—is typically responsible for the voting behavior of more than eighty percent of the electorate.