Coca-Cola brings Indians and Pakistanis together | Coca Cola using as an IMC tool |

"An inspiring Coca-Cola film released today shows that what unites us is stronger than what sets us apart. High-tech vending machines installed in two popular shopping malls in Lahore, Pakistan and New Delhi, India – two cities separated by only 325 miles, but seemingly worlds apart due to decades of political tension – invited consumers to put their differences aside and share a simple moment over a Coke."


The key here is "an inspiring Coca-Cola film." Coke isn't concerned with how many people experience this machine in person, but by how many people around the world experience the film. Smart.


Via Adweek.



Via steve rutter