Coastal Social - Digital Media Marketing
41 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Coastal Social
Scoop.it!

Instagram Ads Boost Ben & Jerry's and Levi's Brand Recall in Early Tests

Instagram Ads Boost Ben & Jerry's and Levi's Brand Recall in Early Tests | Coastal Social - Digital Media Marketing | Scoop.it
Ben & Jerry's Instagram ads saw a recall lift of 33 percentage points while Levi's received a 24 point jump for the same statistic as the brands released data today from respective campaigns that ran just over a week in November.
more...
No comment yet.
Scooped by Coastal Social
Scoop.it!

Mobile Growth Pushes Facebook to Become No. 2 US Digital Ad Seller

Mobile Growth Pushes Facebook to Become No. 2 US Digital Ad Seller | Coastal Social - Digital Media Marketing | Scoop.it
Mobile now accounts for over 22% of all digital ad spending in the US, compared with less than 3% in 2010. Google still takes the largest single share of the US digital ad market, but this year Facebook will surpass Yahoo!
more...
No comment yet.
Scooped by Coastal Social
Scoop.it!

How Facebook Plans to Win the Video Advertising Market

How Facebook Plans to Win the Video Advertising Market | Coastal Social - Digital Media Marketing | Scoop.it
The largest social network is going to start selling video ads this week. But given the fierce competition from Youtube, Yahoo!, and several startups, how will Facebook manage to capture meaningful market share?
more...
No comment yet.
Scooped by Coastal Social
Scoop.it!

Infographic: Facebook ad term glossary - Inside Facebook

Infographic: Facebook ad term glossary - Inside Facebook | Coastal Social - Digital Media Marketing | Scoop.it
Facebook marketing expert Jon Loomer recently posted an infographic breaking down these terms for the novice marketer.
more...
No comment yet.
Scooped by Coastal Social
Scoop.it!

Key Trends for 2014: Always On Means Always Social

Key Trends for 2014: Always On Means Always Social | Coastal Social - Digital Media Marketing | Scoop.it
In an always-on world, mobile devices are always at-hand as consumers move from screen to screen. And according to a new eMarketer report, that always means consumers are always social.
more...
No comment yet.
Scooped by Coastal Social
Scoop.it!

Social Media Marketing: Back to basics - understanding websites

Social Media Marketing: Back to basics - understanding websites | Coastal Social - Digital Media Marketing | Scoop.it
In today’s online marketing world, business owners may feel overwhelmed by the sheer number of choices they face and end up making decisions that aren't necessarily the best for their business.
more...
No comment yet.
Scooped by Coastal Social
Scoop.it!

Facebook Videos Now Auto-Play On Mobile, Expect Video Ads Soon | TechCrunch

FB could look a lot more like TV soon. While Vine and Instagram Video are booming, you don't see many people natively uploading videos to Facebook. But now..
more...
No comment yet.
Scooped by Coastal Social
Scoop.it!

Mobile Meets Social Across Demographics

Mobile Meets Social Across Demographics | Coastal Social - Digital Media Marketing | Scoop.it
Social networks like Twitter and Facebook have quickly built significant mobile revenue streams—on the basis of significant mobile user populations.
more...
No comment yet.
Scooped by Coastal Social
Scoop.it!

Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads

If they haven't already, many marketers will soon see the organic reach of their posts on the social network drop off.
more...
No comment yet.
Scooped by Coastal Social
Scoop.it!

Facebook Tweaks News Feed for More 'High Quality' Content

Facebook Tweaks News Feed for More 'High Quality' Content | Coastal Social - Digital Media Marketing | Scoop.it
Facebook updated its News Feed algorithm yet again, this time with the hope of presenting users with more "high quality content" like news articles.
more...
No comment yet.
Scooped by Coastal Social
Scoop.it!

Pinterest Launches 'Place Pins' To Help Users Discover Local Businesses

Pinterest Launches 'Place Pins' To Help Users Discover Local Businesses | Coastal Social - Digital Media Marketing | Scoop.it
Social Media Insights ;is a daily...
more...
No comment yet.
Scooped by Coastal Social
Scoop.it!

Social Media Marketing Burnout (and How You Can Avoid It) - Business 2 Community

Social Media Marketing Burnout (and How You Can Avoid It) - Business 2 Community | Coastal Social - Digital Media Marketing | Scoop.it
more...
No comment yet.
Scooped by Coastal Social
Scoop.it!

Study: How does Facebook fit into millennials' online shopping habits? - Inside Facebook

Study: How does Facebook fit into millennials' online shopping habits? - Inside Facebook | Coastal Social - Digital Media Marketing | Scoop.it
Millennials love fashion, but they aren’t getting their fix (or inspiration) from Facebook, according to a new study by social intelligence company NetBase & Edison Research.
more...
No comment yet.
Scooped by Coastal Social
Scoop.it!

How Facebook Ads Benefit 25M Small Businesses: Levy: Video

How Facebook Ads Benefit 25M Small Businesses: Levy: Video | Coastal Social - Digital Media Marketing | Scoop.it
Dan Levy, director of small business at Facebook, explains how the more than 25 million small businesses on Facebook can benefit from the addition of video ads on Bloomberg Television’s “Bloomberg West.”...
more...
No comment yet.
Scooped by Coastal Social
Scoop.it!

No, Facebook is not failing marketers

By enabling them to effectively combine paid, earned and owned media, Facebook is now a proven boon to well-advised advertisers. Here are a few numbers and examples to better debunk the recent Forrester report.
more...
No comment yet.
Scooped by Coastal Social
Scoop.it!

Facebook Jockeys For Position In Social TV Space With SportStream Buy

Facebook Jockeys For Position In Social TV Space With SportStream Buy | Coastal Social - Digital Media Marketing | Scoop.it

Facebook’s acquisition Tuesday of sports-centric social analytics and real-time trending platform SportStream signifies it’s not letting up in its tête-à-tête with Twitter.

more...
No comment yet.
Scooped by Coastal Social
Scoop.it!

SEO, Social Media And Digital Marketing--Don't Be A Dinosaur

SEO, Social Media And Digital Marketing--Don't Be A Dinosaur | Coastal Social - Digital Media Marketing | Scoop.it
Digital marketing as a mega-trend is quickly revealing Early Adopters and Laggards. Where are you on that spectrum?
more...
No comment yet.
Scooped by Coastal Social
Scoop.it!

Facebook Puts Its Web Feed In Motion With Auto-Playing Videos | TechCrunch

Facebook Puts Its Web Feed In Motion With Auto-Playing Videos | TechCrunch | Coastal Social - Digital Media Marketing | Scoop.it
The News Feed is about to get a lot more lively. Just days after pushing its auto-play feature for videos to all mobile users, today we spotted auto-playing..
more...
No comment yet.
Scooped by Coastal Social
Scoop.it!

2014 Forecasts: Global Ad Dollars Surge, Driven By Mobile, Social

2014 Forecasts: Global Ad Dollars Surge, Driven By Mobile, Social | Coastal Social - Digital Media Marketing | Scoop.it

Publicis Groupe media shop ZenithOptimedia and its rival IPG’s Magna Global predict the global growth of ad spend through 2016 comes from a number of new channels – namely more dollars allocated to mobile and social buys as well as the penetration of programmatic in more countries around the world.

more...
No comment yet.
Scooped by Coastal Social
Scoop.it!

Cyber Monday 2013: Largest Online Spend in U.S. History

Cyber Monday 2013: Largest Online Spend in U.S. History | Coastal Social - Digital Media Marketing | Scoop.it
Data shows Cyber Monday was a huge success, with comScore proclaiming it as the day with the heaviest online spend in U.S. history.
more...
No comment yet.
Scooped by Coastal Social
Scoop.it!

Understanding Facebook's FBX — Social Media's First Ad Exchange

Understanding Facebook's FBX — Social Media's First Ad Exchange | Coastal Social - Digital Media Marketing | Scoop.it
Facebook Exchange (FBX) is social media's first real-time bidding ad exchange.
more...
No comment yet.
Scooped by Coastal Social
Scoop.it!

Facebook Conversions Up for Retailers During Critical 2013 Thanksgiving Holiday Shopping Week - Business 2 Community

Facebook Conversions Up for Retailers During Critical 2013 Thanksgiving Holiday Shopping Week - Business 2 Community | Coastal Social - Digital Media Marketing | Scoop.it
more...
No comment yet.
Scooped by Coastal Social
Scoop.it!

Black Friday and Cyber Monday stats bonanza: just how much did we buy online?

Black Friday and Cyber Monday stats bonanza: just how much did we buy online? | Coastal Social - Digital Media Marketing | Scoop.it
Along with a number of genuine national holidays, the end of November and beginning of December are a time for consumers to enjoy a time of frantic spending as we commemorate fictional occasions created by retailers to help make a few extra sales.
more...
No comment yet.
Scooped by Coastal Social
Scoop.it!

Nine in 10 Latin American Social Networkers Use Facebook

Nine in 10 Latin American Social Networkers Use Facebook | Coastal Social - Digital Media Marketing | Scoop.it
Latin America will add nearly 100 million people to its social network user audience between now and the end of 2017, according to eMarketer’s latest estimates, and the lion's share will belong to Facebook, which is growing faster than the average...
more...
No comment yet.
Scooped by Coastal Social
Scoop.it!

MediaPost Publications How To Get Started With Facebook Custom Audiences 11/13/2013

MediaPost Publications How To Get Started With Facebook Custom Audiences 11/13/2013 | Coastal Social - Digital Media Marketing | Scoop.it

Facebook is starting to get advertising right -- or at least Wall Street thinks so. Facebook is now focusing on offering advertising solutions for performance marketers, and is making sweeping changes to its campaign creation workflow, creative tools, mobile advertising capabilities, and targeting options.


more...
No comment yet.