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Rescooped by Jake Pelletier from Articles 2
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Warriors put theater boxes in Oracle, will test demand before new arena’s debut - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

Warriors put theater boxes in Oracle, will test demand before new arena’s debut - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Coaching | Scoop.it
The Golden State Warriors are building 16 theater boxes at Oracle Arena to fill the need for a smaller suite product and test the market in anticipation of their new San Francisco arena.
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Jake Pelletier's curator insight, September 26, 2013 8:20 PM

What I learned from this article is that teams are being very smart. What I mean by this is they are reconstructing suites to make them smaller so that they are more affordable for people, but still get the same luxury of a suite.  What is interesting about this article is that the President of the Warriors, who is in charge of the theater box suites, was the President of the Phoenix Suns and brought up the idea there. What I found educational in this article is that the box suites are being made smaller and cheaper so that more people can buy them. This is a perfect way to increase the income and make the fans happier. I selected this article because it is a good idea and it will bring in money. This will help me in the sport management industry because it shows that there are many ways to benefit the organization and keep the consumers happy.

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NFL details perks package - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

NFL details perks package - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Coaching | Scoop.it
The NFL this week is unveiling its first package of benefits for the league’s roughly 1 million season-ticket holders, a program called The Membership Club.
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Jake Pelletier's curator insight, September 26, 2013 8:21 PM

What I learned from this article is it is important to give out benefits to the loyal consumers. What is interesting about this article is that every season ticket holder will receive RedZone on his or her phone. RedZone is a great way to watch the game if you cannot attend the game for whatever reason. What is educational is there are 1 million ticket holders in the NFL and the NFL could make a lot of money from RedZone, but they give it to ticket holders for free so that more people will want to buy tickets. I selected this article because it is good information about giving perks to the consumers. It is a solid way of bringing consumers in and giving the already loyal ones what they deserve.

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Full line of Pepsi beverages to get NFL push - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

Full line of Pepsi beverages to get NFL push - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Coaching | Scoop.it
Pepsi is mounting what it’s calling its biggest NFL marketing offensive yet. For the first time, the company will link America’s biggest sports property with all of its Pepsi-branded beverages — Pepsi, Pepsi Max, Pepsi Next and Diet Pepsi.
Jake Pelletier's insight:

What I learned from this article is that the Pepsi Company is growing and they are trying to push their industry into a huge organization with millions of fans, the NFL. This is a very smart idea because in order to sell your product you have to promote it very well. There is no better place then to promote your product than a commercial in the Super bowl. This article is very educational because it is a great example of how to promote products. Pepsi is inking a contract with the NFL because millions of people love football and millions will see Pepsi when they watch games. What is interesting about this article is Pepsi has been a sponsor of the NFL since 2002, but this is the first time they are promoting all 4 of their products and that they have the Super bowl. I chose this article because it involves one of the greatest sporting events in the world, the Super bowl. It also has to deal with the overall most popular sport in America, football. This article can certainly help anyone who is in the sport management industry because this is the perfect example of promotion. Find an organization or big event and sponsor it. It will end up bringing in big money because millions of people will see your product and want to purchase it. 

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Packers fans take Lambeau Leap into inclusive seats in new end zone addition - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

Packers fans take Lambeau Leap into inclusive seats in new end zone addition - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Coaching | Scoop.it
Green Bay Packers fans have embraced the team’s new inclusive ticket concept for Lambeau Field’s south end zone expansion.
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Jake Pelletier's curator insight, September 26, 2013 8:21 PM

What I learned from this article is that location is key and a spot can make a huge difference in money. The interesting thing about this article is the Lambeau leap is one of the most known football actions in the U.S. This article is educational in the way that the 143 million dollar addition is going right where the Lambeau leap is performed. More people wanna be sitting in that spot and will pay extra money to sit there. I selected this article because it is a good example of just being smart. The owner knew that’s where people wanted to sit so he had an addition done to let more people be there. It will bring in money and keep the fans happy.

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For loyal fans, a spot on the floor? - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

For loyal fans, a spot on the floor? - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Coaching | Scoop.it
Two NBA teams are awaiting league approval of a plan that would put the names of season-ticket holders on their playing floors.
Jake Pelletier's insight:

I learned from this article that organizations are starting to come up with better ideas to keep their fans loyal and keep making money on ticket sales. This idea is great because it makes the ticket holders feel important and special that their name is on a professional court where millions can see it. I find this article educational in the way that the organization is rewarding the loyal fans, which ultimately leads to more money because more and more people will want to be season ticket holders. It is a win for the organization and this is a good tactic to keep the fans happy and receive more money. It is an interesting idea because it is such a simple idea yet it could be such a big success. I selected this article because it is a perfect example of an organization coming up with an idea that will make them money. Money is the goal of the organization and simple ideas will help them. This article is very helpful because it shows that the sports management industry is all about profit. Sport management doesn’t have to involve extensive ideas; even the simplest ideas can be beneficial to the industry. This article is the perfect example of how that is true.

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America's Fastest Growing Sport: Professional Bull Riding

America's Fastest Growing Sport: Professional Bull Riding | Coaching | Scoop.it
Cowboy up! SYDNEY, AUSTRALIA - JULY 09: Luke Snyder of the USA rides in the final during the 2011 PBR Australian Cup Series Final at Acer Arena on July 9, 2011 in Sydney, Australia.
Jake Pelletier's insight:

In this article, I learned that Bull Riding is America’s fastest growing sport. 21 years ago 20 cowboys invested 1,000 dollars and to this point it is worth 4 million dollars. I learned that even a small investment could turn into an outrageous success. What I find interesting in this article, is that there is really good money that is paid. Last year, 9 million dollars was given out to the riders and even 2 million dollars were given to the bull’s owners.  This is a good educational point because it shows that even though an organization starts out small, stick with it and there could end up being a lot of cash involved. I selected this article because there are other sports in the world that aren’t football, baseball, basketball and soccer. These sports may not be televised nationally, but they are money makers and as a business person its all about the money. This is extremely helpful because it shows that there is a larger range of options for sport management. Money is everywhere, not just in the well- known sports.

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